# Kanal vs Brevo: the honest comparison

A Kanal vs Brevo comparison for Shopify stores choosing where to run WhatsApp.

Source: https://getkanal.com/alternatives/brevo

Brevo is an email marketing and CRM platform that also sends SMS, push and WhatsApp. WhatsApp sits on its Pro and Enterprise plans only, and each message is paid in prepaid credits. Kanal is a Shopify app built around WhatsApp: campaigns, cart reminders and order updates from your store data, a shared inbox and an AI agent, with Meta's fees passed through at cost. This comparison shows where each one fits.

## Kanal vs Brevo: side by side

| Comparison | Kanal | Brevo |
| --- | --- | --- |
| Main channel | WhatsApp first, with RCS and SMS from the Scale plan | Email first, with SMS, WhatsApp, push notifications and chat |
| Access to WhatsApp | On every plan, from €89 a month | Pro and Enterprise plans only; Pro was listed at €499 a month on monthly billing on November 6, 2026 |
| Price per WhatsApp message | Meta's fees passed through at cost | Prepaid credits: 10.171 credits (€0.10171) per marketing message to France, about 1.43 times Meta's euro rate (computed on November 6, 2026) |
| Shopify connection | Installed from the Shopify App Store, reads carts, orders and customers | Through the Brevo PushOwl app, which syncs customers, products and orders |
| Abandoned cart on WhatsApp | Ready-made reminder with the product and a button to finish the order | An automation started by a cart_updated event, billed at the marketing rate |
| Replies | Chat widget and shared inbox on every plan, AI agent from the Scale plan | Conversations inbox, without chatbot scenarios or triggers for WhatsApp |
| Email | No email: keep your email tool, with a Klaviyo integration from the Scale plan | Full email marketing, with 150,000 emails a month on Pro |
| Best for | Shopify stores that want WhatsApp to drive sales | Brands that run email at scale and want WhatsApp in the same suite |

## Why brands switch to Kanal

### WhatsApp without the Pro plan

Every Kanal plan includes WhatsApp, from €89 a month. On Brevo, WhatsApp credits can only be bought on the Pro and Enterprise plans, and Pro was listed at €499 a month on monthly billing on November 6, 2026.

### Meta's price, not credits

Kanal passes Meta's per-message fees through at cost. Brevo's credits for a marketing message to France come to €0.10171, while Meta's euro rate card lists €0.0712 for the same message.

### Built on Shopify data

Cart reminders, order and shipping updates and back in stock alerts start from your Shopify events as soon as the app is installed, and campaigns go to segments built from your orders.

## When Brevo is the better choice

Brevo is the better choice when email is your main channel and you need a full email platform with SMS, a CRM and transactional sending, with WhatsApp as a smaller addition. If you already pay for Brevo Pro for its email volume and users, adding WhatsApp credits keeps every channel in one tool.

## Frequently asked questions

### Is Kanal an alternative to Brevo?

Yes, for WhatsApp on Shopify. Kanal does not send email, so many stores keep Brevo or another email tool and run WhatsApp in Kanal: campaigns, cart reminders, order updates, a shared inbox and an AI agent from the Scale plan.

### How much does WhatsApp cost on Brevo?

On November 6, 2026, WhatsApp needed the Pro plan, listed at €499 a month on monthly billing, or Enterprise, plus prepaid credits: 10.171 credits, or €0.10171, per marketing message to France. Kanal plans start at €89 a month, with Meta's fees at cost.

### Can I use Kanal and Brevo together?

Yes. The two run side by side on the same store. Kanal has no Brevo integration, so WhatsApp opt-ins are collected in Kanal, through its widget, pop-ups, QR codes and WhatsApp links.

## The verdict

Brevo suits brands that need a full email suite and want WhatsApp inside it; Kanal suits Shopify stores that want WhatsApp to sell, from €89 a month at Meta's prices.