# Kanal vs Rasayel: the honest comparison

A Kanal vs Rasayel comparison for Shopify merchants weighing WhatsApp sales tools.

Source: https://getkanal.com/alternatives/rasayel  
Last updated: 2026-10-12

Rasayel is a WhatsApp-first platform built around shared inboxes and team selling, with a strong focus on B2B sales teams that close deals in conversation. Kanal is a WhatsApp marketing app for Shopify, focused on automated, revenue-driving flows for online stores rather than person-to-person B2B selling. Both products use WhatsApp as the channel, but they serve different motions: a B2B sales team versus a DTC e-commerce store.

## Kanal vs Rasayel: side by side

| Comparison | Kanal | Rasayel |
| --- | --- | --- |
| WhatsApp marketing depth | Marketing-led: broadcasts, segments, and automations are central | Sales-led: shared inbox, deal tracking, and team chat are central |
| Shopify integration | Native Shopify app with automatic product, cart, and order sync | Integrations available, with the product designed around CRM and sales workflows |
| Abandoned cart automation | Native cart-recovery sequences keyed to Shopify events | Not a primary feature; the platform centers on sales conversations |
| AI chatbot | AI chatbot trained on your Shopify catalog and store FAQs | AI assist for sales reps inside the shared inbox |
| Broadcast campaigns | Store-segment broadcasts based on customer behavior and orders | Broadcasts supported, tuned for B2B outreach and sales follow-ups |
| Pricing model | Subscription plus WhatsApp message fees | Seat-based subscription plus WhatsApp message fees |
| Support and onboarding | Shopify-focused onboarding and chat support | Sales-team onboarding with documentation and account support |
| Target customer | Shopify merchants who want WhatsApp to drive store revenue | B2B sales teams running shared WhatsApp inboxes |

## Why brands switch to Kanal

### Designed for store revenue, not B2B deal flow

Kanal flows are built around carts, orders, and repeat purchases rather than deals, pipelines, and reps. You skip translating a B2B sales model onto an e-commerce store.

### Native Shopify automation out of the box

Cart recovery, order updates, and post-purchase flows are built-in and reference live Shopify data. You do not configure store automations on top of a sales-team inbox.

### Pricing aligned with store usage

Kanal pricing is a flat WhatsApp subscription instead of seat-based plans. If your store does not have a roomful of sales reps, you are not paying for capacity you do not use.

## When Rasayel is the better choice

Rasayel is the better choice when WhatsApp is how a B2B sales team actually closes business, with several reps working from a shared inbox and tracking deals in conversation. If your motion is salespeople replying to leads, qualifying them by chat, and following up on deals, Rasayel is purpose-built for that, and a Shopify store-marketing app is not the right fit.

## Frequently asked questions

### Is Kanal a fit for B2B sales like Rasayel?

No. Kanal is built for Shopify e-commerce: store revenue automations, broadcasts, and cart recovery. Rasayel is built for B2B sales teams working WhatsApp leads from a shared inbox. They serve different motions.

### Which is better for a Shopify store?

For an e-commerce store that wants WhatsApp marketing, Kanal fits more naturally because Shopify data, cart recovery, and broadcasts are first-class features. Rasayel fits B2B teams running sales through WhatsApp, not DTC stores.

### Can I switch from Rasayel to Kanal without losing my number?

Yes. Your WhatsApp Business number lives in your Meta account and can be reconnected to Kanal. After installing the Shopify app, your store data syncs so you can rebuild flows quickly.

## The verdict

Choose Kanal if you want WhatsApp marketing built for Shopify revenue; choose Rasayel if you need a shared WhatsApp inbox built for a B2B sales team.