# Put your WhatsApp marketing on autopilot

Build powerful automation flows that trigger based on customer behavior. From welcome series to win-back campaigns, Kanal handles it all automatically.

Source: https://getkanal.com/automations  
Last updated: 2026-10-12

## Manual messaging doesn't scale

As your store grows, manually managing WhatsApp conversations, campaigns, and follow-ups becomes impossible. You need a system that works 24/7 without your constant attention.

## Automation that feels personal

Kanal's automation builder lets you create sophisticated WhatsApp flows triggered by Shopify events. Welcome new subscribers, follow up on purchases, re-engage inactive customers, all running automatically with the personal feel of 1-to-1 messaging.

### Visual flow builder

Drag-and-drop builder to create complex automation flows with conditions, delays, and branches.

### Shopify event triggers

Trigger automations based on orders, checkouts, signups, tags, and any Shopify event.

### Customer segmentation

Segment customers by purchase history, behavior, location, and custom properties.

### Shared inbox & collaboration

Manage all WhatsApp conversations in one inbox. Assign, tag, and collaborate with your team.

- **10+** Automation triggers
- **80%** Time saved
- **24/7** Always running

## Frequently asked questions

### What automations can I create with Kanal?

You can automate virtually any WhatsApp workflow: welcome series, abandoned cart recovery, post-purchase follow-ups, review requests, win-back campaigns, birthday messages, VIP rewards, and custom flows based on any Shopify event.

### How does the automation builder work?

Kanal provides a visual flow builder where you drag and drop triggers, conditions, and actions. For example: 'When a customer places their 3rd order → wait 2 days → send VIP offer on WhatsApp'.

### Can I segment my customers for different automations?

Yes, Kanal offers advanced segmentation based on purchase history, order value, location, tags, and custom properties. Create segments like 'VIP customers who spent over $500' or 'Customers inactive for 60 days'.

### Does Kanal include a shared inbox?

Yes, Kanal includes a shared inbox where your entire team can manage WhatsApp conversations. Assign conversations, add internal notes, use quick replies, and track response times, all in one place.