# WhatsApp Statistics 2026: Users, Messages and Adoption Data WhatsApp statistics for 2026 from WhatsApp and Meta: users, daily actives, a messaging record and business adoption, each linked to its primary source. Source: https://getkanal.com/blog/whatsapp-statistics Last updated: 2026-10-08 ## Key takeaways - More than 3 billion people in over 180 countries use WhatsApp, and Meta counts more than 2 billion daily actives. - WhatsApp peaked at 30 million messages sent per second in July 2026, but Meta's earnings calls give no daily message total. - The WhatsApp Business app had more than 200 million monthly users in July 2023, a count of app users rather than distinct businesses. - No independent benchmark exists for WhatsApp marketing open rates, so track read, reply and opt-out rates in your own account. ## Quick answer The figures you can check at the source: **more than 3 billion people** in over 180 countries use WhatsApp ([WhatsApp](https://www.whatsapp.com/about)), WhatsApp has **more than 2 billion daily actives** ([Meta, Q4 2025 earnings call](https://s21.q4cdn.com/399680738/files/doc_financials/2025/q4/META-Q4-2025-Earnings-Call-Transcript.pdf)), it peaked at **30 million messages sent per second** in July 2026 ([Meta, Q2 2026 earnings call](https://s21.q4cdn.com/399680738/files/doc_financials/2026/q2/META-Q2-2026-Earnings-Call-Transcript.pdf)), the WhatsApp Business app had **more than 200 million monthly users** in July 2023 ([Meta, Q2 2023 earnings call](https://s21.q4cdn.com/399680738/files/doc_financials/2023/q2/META-Q2-2023-Earnings-Call-Transcript.pdf)), and click-to-message ads across Meta's apps reached a **$10 billion revenue run-rate** ([Meta, Q1 2023 earnings call](https://s21.q4cdn.com/399680738/files/doc_financials/2023/q1/META-Q1-2023-Earnings-Call-Transcript.pdf)). Every statistic below links to the document it comes from. A note on method: Meta shares WhatsApp figures irregularly, mostly in earnings calls and on WhatsApp's own site. This page lists figures published by WhatsApp or Meta, dated when the source gives a date, plus one email benchmark published by Mailchimp and labelled as such. Numbers we could not trace to a primary source (users by country, daily messages, business accounts, open rates) are left out. ## Users and Reach ![WhatsApp's About page stating that more than 3 billion people in over 180 countries use WhatsApp](https://getkanal.com/images/screenshots/whatsapp-about.webp) - **More than 3 billion people** in over 180 countries use WhatsApp, according to [WhatsApp's About page](https://www.whatsapp.com/about). - **More than 2 billion daily actives** on WhatsApp, according to Meta's [Q4 2025 earnings call](https://s21.q4cdn.com/399680738/files/doc_financials/2025/q4/META-Q4-2025-Earnings-Call-Transcript.pdf) (January 28, 2026). ## Engagement - **30 million messages per second**: in July 2026, Meta said WhatsApp had just hit an all-time messaging record, peaking at 30 million messages sent per second during the World Cup Final ([Q2 2026 earnings call](https://s21.q4cdn.com/399680738/files/doc_financials/2026/q2/META-Q2-2026-Earnings-Call-Transcript.pdf)). - Meta's 2026 earnings calls do not give a daily message total, and the daily figures that circulate for 2026 are third-party estimates, so we do not list them. - For a brand, what matters is whether your own messages get read and answered. Track read rate (messages read divided by messages delivered) and reply rate per campaign: they tell you more about your [WhatsApp marketing](https://getkanal.com/whatsapp-marketing) than any global total. ## Business and API - **More than 200 million monthly users** of the WhatsApp Business app in July 2023, according to Meta's [Q2 2023 earnings call](https://s21.q4cdn.com/399680738/files/doc_financials/2023/q2/META-Q2-2023-Earnings-Call-Transcript.pdf). This counts users of the app, not distinct businesses. - There is no independent public benchmark for WhatsApp marketing open rates; vendor figures are not audited. Measure read rate, click rate and opt-outs in your own account. - **Meta now frequency-caps marketing templates** per user across all businesses, which rewards quality lists over volume. Our [Black Friday playbook](https://getkanal.com/blog/black-friday-whatsapp-playbook) covers how to plan sends around the caps. - Businesses using the official [WhatsApp Business API](https://getkanal.com/blog/whatsapp-business-api-guide) get pre-approved templates, quality ratings per number and progressive sending limits, which is what platforms like [Kanal](https://apps.shopify.com/kanal-marketing-ai) run on. ## Commerce and Marketing - **Click-to-message ads reached a $10 billion revenue run-rate**, as Meta said on its [Q1 2023 earnings call](https://s21.q4cdn.com/399680738/files/doc_financials/2023/q1/META-Q1-2023-Earnings-Call-Transcript.pdf) (April 2023). The figure covers ads that open a chat in Messenger, Instagram or WhatsApp, not WhatsApp alone. - If you run abandoned cart reminders on WhatsApp, measure the recovery rate against your email flow on the same carts, with a holdout group. The mechanics are detailed in our [abandoned cart guide](https://getkanal.com/abandoned-cart-recovery). - **@usernames are rolling out through 2026**, adding a discovery surface for brands. See our [WhatsApp usernames guide](https://getkanal.com/blog/whatsapp-usernames). ## WhatsApp marketing statistics: ads, paid messaging and AI agents These figures come from Meta's earnings call transcripts, reread on October 8, 2026. - **Over 80% year-over-year growth** in daily click-to-WhatsApp ads revenue, as Meta said on its [Q2 2023 earnings call](https://s21.q4cdn.com/399680738/files/doc_financials/2023/q2/META-Q2-2023-Earnings-Call-Transcript.pdf) (July 26, 2023). - **A $2 billion annual run-rate** crossed by paid messaging within WhatsApp in Q4 2025, according to Meta's [Q4 2025 earnings call](https://s21.q4cdn.com/399680738/files/doc_financials/2025/q4/META-Q4-2025-Earnings-Call-Transcript.pdf) (January 28, 2026). - **More than 10 million conversations each week** facilitated through Meta's Business AIs, up from 1 million at the start of the year, according to Meta's [Q1 2026 earnings call](https://s21.q4cdn.com/399680738/files/doc_financials/2026/q1/META-Q1-2026-Earnings-Call-Transcript.pdf) (April 29, 2026). Meta gives this figure for its messaging platforms as a whole, not for WhatsApp alone. - **More than 1 million businesses** using Meta Business Agents every week to talk to their customers or complete sales, after Meta made them available globally on WhatsApp and Messenger, according to Meta's [Q2 2026 earnings call](https://s21.q4cdn.com/399680738/files/doc_financials/2026/q2/META-Q2-2026-Earnings-Call-Transcript.pdf) (July 29, 2026). For email, a public reference point exists: [Mailchimp's email marketing benchmarks](https://mailchimp.com/resources/email-marketing-benchmarks/) (read on October 8, 2026, based on data available in December 2023) put the average open rate at 35.63% and the click rate at 2.62% across all users, and at 29.81% and 1.74% for e-commerce. We have not found an equivalent primary source for WhatsApp marketing, and an email open is not measured the same way as a WhatsApp read, so compare each channel with its own history. ## France and Europe Country-level WhatsApp user counts for France and other European markets are estimates we could not trace to a primary source, so this page no longer lists them. For a store selling in Europe, the useful numbers are your own: the share of customers who opt in to WhatsApp at checkout, by country, and how WhatsApp reminders perform against email on the same carts. ## The Numbers to Track on Your Own Account ![Kanal on the Shopify App Store, the WhatsApp marketing app for Shopify stores](https://getkanal.com/images/screenshots/kanal-shopify-app-listing.webp) Global figures show the size of the channel; your own figures tell you whether it works for your store. Track these per campaign and per flow: - **Opt-in rate**: customers who opt in to WhatsApp divided by customers asked (checkout, pop-up, post-purchase). - **Delivery rate**: messages delivered divided by messages sent. - **Read rate**: messages read divided by messages delivered. - **Reply rate**: replies divided by messages delivered. - **Revenue per message**: attributed revenue divided by messages delivered. - **Opt-out rate**: opt-outs divided by messages delivered, read together with your number's quality rating. Keep the definitions fixed, record a baseline over your first weeks, and use a holdout group to measure what WhatsApp adds. Our [WhatsApp marketing ROI and KPIs guide](https://getkanal.com/blog/whatsapp-marketing-roi-kpis-benchmarks) goes further into conversion, ROI and ad metrics. ## How to cite these statistics Feel free to cite this page. If you use a statistic, please link to this page or to the primary source given next to each number. This page is updated as WhatsApp and Meta publish new official figures; the "last updated" date in the header reflects the latest revision. ## Sources - [WhatsApp: About](https://www.whatsapp.com/about) - [Meta Q1 2023 earnings call transcript](https://s21.q4cdn.com/399680738/files/doc_financials/2023/q1/META-Q1-2023-Earnings-Call-Transcript.pdf) - [Meta Q2 2023 earnings call transcript](https://s21.q4cdn.com/399680738/files/doc_financials/2023/q2/META-Q2-2023-Earnings-Call-Transcript.pdf) - [Meta Q4 2025 earnings call transcript](https://s21.q4cdn.com/399680738/files/doc_financials/2025/q4/META-Q4-2025-Earnings-Call-Transcript.pdf) - [Meta Q1 2026 earnings call transcript](https://s21.q4cdn.com/399680738/files/doc_financials/2026/q1/META-Q1-2026-Earnings-Call-Transcript.pdf) - [Meta Q2 2026 earnings call transcript](https://s21.q4cdn.com/399680738/files/doc_financials/2026/q2/META-Q2-2026-Earnings-Call-Transcript.pdf) - [Mailchimp email marketing benchmarks](https://mailchimp.com/resources/email-marketing-benchmarks/) ## Frequently asked questions ### How many people use WhatsApp in 2026? According to WhatsApp, more than 3 billion people in over 180 countries use the app. Meta's Q4 2025 earnings call, held in January 2026, put WhatsApp at more than 2 billion daily actives. Other 2026 totals found online are third-party estimates. ### How many messages are sent on WhatsApp per day? Meta's 2026 earnings calls do not give a daily total, and the daily figures for 2026 found online are third-party estimates. The latest figure in Meta's earnings calls is a peak: in July 2026, Meta said WhatsApp had just hit an all-time record of 30 million messages sent per second during the World Cup Final. ### What open rate does WhatsApp marketing get? There is no independent public benchmark for WhatsApp marketing open rates; vendor figures are not audited. The reliable number is the read rate in your own account: messages read divided by messages delivered, tracked per campaign. ### How many businesses use WhatsApp? In July 2023, Meta said the WhatsApp Business app had more than 200 million monthly users, a count of app users rather than distinct businesses. Meta also said in April 2023 that click-to-message ads, which open a chat in its messaging apps, had reached a 10 billion dollar revenue run-rate.