# Run your WhatsApp campaigns, segments and automations from Claude

Connect your Kanal account to Claude, ChatGPT, Claude Code, Codex or Cursor with the Kanal MCP server. Say what you want in plain language: the assistant measures, prepares and builds in Kanal, and no campaign goes out without your confirmation.

Source: https://getkanal.com/mcp

## Ask, and your assistant does it in Kanal

Seven ways to work with Kanal without opening a single screen. Here are requests the way a merchant types them, and what the assistant does each time.

### Measure

The assistant reads your performance in Kanal: attributed revenue, ROAS, conversions and costs, per campaign and per automation.

- Which campaign generated the most revenue in the last 30 days?
- How is my abandoned-cart automation performing this month?
- What is my WhatsApp ROAS over the last 90 days?

### Launch a campaign

The assistant creates the campaign, picks the audience, estimates the cost and prepares the send. Nothing goes out until you confirm.

- Prepare a campaign announcing the new collection to my loyal customers, Thursday at 10 am.
- How much would this send cost on the whole segment?

### Create a segment

The assistant builds the segment from orders, WhatsApp activity, country or a group, and gives you its size before creating it.

- Create a segment of customers who ordered at least twice, but not in the last 60 days.
- How many contacts in France clicked a WhatsApp message this month?

### Build an automation

The assistant creates the flow, adds and connects the steps one by one, then validates it. You review it and switch it on in Kanal.

- Create an abandoned-cart flow with a reminder one hour later.
- Add a two-day wait, then a second message.

### Prepare templates

The assistant writes the WhatsApp template, places the available variables in it and submits it for Meta's review.

- Write a template announcing our winter sale and submit it to Meta.
- Which templates are already approved?

### Manage contacts

The assistant searches your contacts, creates groups, adds or removes contacts and imports your lists.

- Import this list of numbers into a "Paris trade show" group.
- Add these three customers to the VIP group.

### Reply to conversations

The assistant reads your WhatsApp conversations and sends the reply you dictate, from your Kanal inbox.

- Show me the latest conversations.
- Summarize my exchange with this customer.
- Tell her that her parcel ships tomorrow.

## From request to action in three steps

Set it up once, then just ask.

### Connect

Add the Kanal MCP server to Claude and link it to your Kanal account.

### Ask

Ask a question or give an instruction in plain language: measure a campaign, create a segment, prepare a send, build an automation.

### Take action

The assistant acts in your Kanal account. For a campaign, it shows you the audience, the date and the estimated cost, then waits for your confirmation.

## You stay in control

Your assistant acts in Kanal, but you make the calls. Everything it creates stays visible and editable in your account, and a campaign send always waits for your approval.

### In your account, with your access

The assistant acts in your Kanal account, with the access of the person who connected it. What it creates shows up in Kanal, where you can review and edit it.

### A campaign send takes two steps

The assistant prepares the send and shows you the audience, the date and the estimated cost. The campaign only goes out after your explicit confirmation.

### Templates go through Meta

A template written by the assistant is submitted for Meta's review, like any other. Your customers only receive it once it is approved.

### Automations are switched on in Kanal

The assistant builds and validates the flow. You review it in the editor and activate it yourself.

### Analysis only, if you prefer

Ask your assistant to stick to looking things up: it reads your data without creating or sending anything.

## Kanal MCP, in detail

### What is MCP?

MCP (Model Context Protocol) is an open standard that lets AI assistants like Claude, ChatGPT or Cursor connect to external tools and data sources. The Kanal MCP server uses it so your assistant can read your WhatsApp marketing data and act in your Kanal account.

### Which AI assistants work with Kanal?

Any MCP-compatible assistant: Claude, Claude Code, ChatGPT, Codex and Cursor all connect to the Kanal MCP server. You write in plain language and the assistant works on your real campaigns and conversations.

### Can the assistant send a campaign without my approval?

No. Sending a campaign takes two steps: the assistant prepares the send and shows you the audience, the date and the estimated cost, then the campaign only goes out after your explicit confirmation.

### Can the assistant create segments and automations?

Yes. It creates segments from orders, WhatsApp activity, country or a group, and tells you their size. It also builds automations step by step, then validates them. You then switch them on in Kanal.

### Does the assistant see my customers' data?

Yes, the data in your Kanal account that it needs to handle your request: contacts, conversations, campaigns and performance. It reaches it through your connection. How that data is then processed depends on the provider of the assistant you use.

### How do I connect Kanal to my assistant?

You need a Kanal account with your store connected. Book a demo and we will walk you through connecting Kanal to Claude, ChatGPT, Codex or Cursor, or install Kanal from the Shopify App Store first.

### Is Kanal MCP included in my plan?

Availability depends on your plan. Check the Pricing page, or ask us during a demo.

### Can I limit the assistant to analysis?

Yes. Ask it to stick to looking things up: it reads your campaigns, conversations and performance without creating or sending anything.
