# 30 WhatsApp campaigns, for your Black Friday

This guide is in French. It gives the messages to copy, from the teaser to Cyber Monday, with when to send each one and to whom.

Source: https://getkanal.com/playbooks/30-campagnes-whatsapp-black-friday  
Last updated: 2026-10-24

## What's in the guide. 30 messages, 8 moments

Black Friday 2026 falls on Friday, November 27 and Cyber Monday on Monday, November 30. For each message: when to send it, to whom, and the copy to paste (in French).

### 3 messages: The teaser

Build anticipation from November 19, without revealing it all.

### 4 messages: VIP access

Your best customers unlock the offer the day before, with a code of their own.

### 4 messages: The launch

Friday's 9 AM opening, then the star product, the bundle offer and gifts.

### 4 messages: Cart recovery

Within the hour, three hours later, the next morning, then a last reminder on Monday night.

### 4 messages: Last chance

Last pieces, the final hours of the weekend, back in stock and the final tier.

### 3 messages: Cyber Monday

The Monday 30 extension, the WhatsApp exclusive and the final countdown.

### 5 messages: After the purchase

Confirmation, shipping, delivery, a matching product and a review request.

### 3 messages: Win-back

Bring inactive customers back, and let each one choose how often to hear from you.

## One example out of 30. Friday's star product

On Friday, November 27 at noon, this message goes to customers who viewed the product this month. Each example in the guide gives the send time, the Shopify segment to target and the copy, in French: adapt the tone, the offer and the dates.

## The checklist, to tick before November 27

The guide's 4 rules (consent, Meta-approved templates, a reasonable pace, an easy way out) and everything to settle before Black Friday, on a single page.

- Consent collection switched on
- Templates submitted to Meta
- Segments ready in Shopify
- Discount codes created and tested
- Cart recovery and order messages on
- Sends scheduled through Cyber Monday
- Answers ready for common questions

## Frequently asked questions

### Is the guide in English?

No, the guide is in French only: 20 pages, with the messages written for French-speaking customers. The plan, the rules and the checklist apply to any Shopify store.

### Does the guide cost anything?

No. It's a PDF you can download as soon as you submit the form. A Kanal expert may then reach out to talk it through, and you can choose not to follow up.

### Do I need to use Kanal already?

No. The messages, the plan and the checklist work for any Shopify store that wants to sell on WhatsApp. Kanal is the Shopify app that automates these sends: campaigns to your segments, abandoned cart recovery, order updates.

### Why a WhatsApp number?

So a Kanal expert can reply on WhatsApp if you have a question about the guide or your Black Friday.