# Black Friday on WhatsApp, the BFCM plan for Shopify brands

5 messages to send from November 19 to 30, the copy for each one and the checklist to tick before the 19th.

Source: https://getkanal.com/playbooks/black-friday-whatsapp  
Last updated: 2026-10-23

## What's in the playbook. 5 messages, from November 19 to 30

Black Friday 2026 falls on Friday, November 27. For each message: who to send it to, when, and the copy to paste.

### Thu, Nov 19: The teaser

Announce that an offer is coming, without revealing it all, to build anticipation.

### Thu, Nov 26: VIP access

Your loyal customers unlock the offer 24 hours before everyone else.

### Fri, Nov 27: The launch

The offer opens to everyone at 9 AM: the most important message of the week.

### Sat, Nov 28: Cart recovery

Yesterday's carts, followed up with the product and the checkout link.

### Mon, Nov 30: Cyber Monday

Last chance: a short message with a clear deadline.

## Cart recovery, ready to copy

The Saturday, November 28 message goes to customers who left a cart the day before. The playbook gives the copy, the right timing and who to send it to. With Kanal, this follow-up goes out on its own, with the product photo and the checkout link.

## The checklist, to tick before November 19

Customer consent, message templates approved by Meta, Shopify segments, scheduled sends: everything to prepare before the first message, on a single page.

- WhatsApp consent collected
- 5 templates submitted to Meta
- Segments ready in Shopify
- Offer and discount codes tested
- Cart recovery switched on

## Frequently asked questions

### Is the playbook really free?

Yes. It's a 9-page PDF you can download as soon as you submit the form. A Kanal expert may then reach out to talk it through, and you're free not to follow up.

### Do I need to use Kanal already?

No. The calendar, the copy and the checklist work for any Shopify store that wants to sell on WhatsApp. Kanal is the Shopify app that automates these sends: campaigns to your segments, abandoned cart recovery, order updates.

### Why a WhatsApp number?

So a Kanal expert can reply on WhatsApp if you have a question about the playbook or your Black Friday.