# Boost revenue with post-purchase upsells on WhatsApp

Turn every order into a bigger one. Kanal sends smart product recommendations via WhatsApp right after purchase: when buying intent is at its peak.

Source: https://getkanal.com/post-purchase-upsell  
Last updated: 2026-05-20

## You're missing post-purchase revenue

Most Shopify stores focus all their efforts on acquiring new customers, ignoring the gold mine sitting in existing buyers. Post-purchase emails get buried in inboxes and have conversion rates below 2%.

## Upsell where your customers actually engage

WhatsApp post-purchase messages get read within minutes. Kanal automatically sends personalized product recommendations, cross-sells, and exclusive offers right after checkout, turning one-time buyers into repeat customers.

### Smart product recommendations

Automatically suggest complementary products based on what the customer just purchased.

### Timed upsell sequences

Send recommendations at the perfect moment: right after purchase, after delivery, or after a set period.

### Exclusive post-purchase offers

Create time-limited discount codes exclusively for recent buyers to drive urgency.

### Revenue attribution

Track exactly how much additional revenue each upsell campaign generates.

- **+30%** AOV increase
- **96%** Message open rate
- **5X** vs email conversion

## Frequently asked questions

### How does WhatsApp post-purchase upsell work with Shopify?

When a customer completes an order on your Shopify store, Kanal automatically sends a WhatsApp message with personalized product recommendations. You can customize the timing, products, and messaging for each upsell flow.

### What kind of products should I recommend?

Kanal helps you recommend complementary products, accessories, bundles, or best-sellers based on the customer's purchase history. For example, if someone buys a phone case, you can suggest a screen protector.

### Can I offer discounts in post-purchase messages?

Yes, you can include unique discount codes in your upsell messages to incentivize repeat purchases. Set time-limited offers to create urgency and boost conversion rates.

### How much additional revenue can I expect?

Our merchants typically see a 20-30% increase in average order value through WhatsApp post-purchase upsells. Combined with 96%+ open rates, WhatsApp significantly outperforms email for upselling.