# WhatsApp broadcast messages, sent at scale

A WhatsApp broadcast sends one message to many customers at once. Kanal removes the WhatsApp app's 256-contact broadcast limit and delivers compliant broadcasts to your entire opted-in list from your Shopify store.

Source: https://getkanal.com/whatsapp-broadcast  
Last updated: 2026-09-28

## The app caps broadcasts at 256 contacts

WhatsApp broadcast lists in the app only reach contacts who saved your number, and cap out at 256 recipients. That makes real broadcasting to your customer base impossible as you grow.

## Broadcast to your whole list, compliantly

Kanal uses the official WhatsApp Business Platform to broadcast to unlimited opted-in customers. Segment your audience, personalize each message, and send approved templates to thousands at once, with delivery and revenue tracked per broadcast.

### No 256-contact limit

Broadcast to your entire opted-in audience through the official API, not the app's capped broadcast lists.

### Audience segmentation

Target broadcasts by purchase history, tags, and spend so the right message reaches the right customers.

### Personalized templates

Send approved templates with customer names, order details, and dynamic content for higher engagement.

### Delivery and revenue tracking

See delivered, read, and reply rates plus revenue attributed to every broadcast.

- **96%** Open rate
- **1000s** Recipients per send
- **45-60%** Click rate

## Frequently asked questions

### What is a WhatsApp broadcast?

A WhatsApp broadcast is a single message sent to many recipients at once, where each person receives it as a private one-to-one chat. Broadcasts are ideal for promotions, launches, restocks, and announcements to your opted-in customer list.

### What is the WhatsApp broadcast limit?

The WhatsApp Business app limits broadcast lists to 256 contacts, and only reaches people who saved your number. Through the official WhatsApp Business API, Kanal removes that cap and lets you broadcast to your entire opted-in audience.

### How do I send a WhatsApp broadcast to many customers?

Connect your Shopify store to Kanal, build or import a segment of opted-in customers, choose an approved template, and send. Kanal handles delivery through the official API and reports open, click, and revenue results.

### Are WhatsApp broadcasts compliant?

Yes, when sent to customers who opted in and using approved templates. Kanal is built on the official WhatsApp Business Platform and manages opt-ins and template approval to keep your account in good standing.

### How much does a WhatsApp broadcast cost?

Meta bills each broadcast per delivered template message, with rates that vary by the recipient's country and the template category. Kanal shows these message costs transparently on top of your subscription, so you can forecast the cost of every send.