# Send marketing campaigns that actually get read

Forget email open rates of 20%. Kanal lets you send WhatsApp marketing campaigns, newsletters, and promotions with 96%+ open rates to your Shopify customers.

Source: https://getkanal.com/whatsapp-campaigns  
Last updated: 2026-10-12

## Your emails are going unread

Email inboxes are oversaturated. Your beautifully designed newsletters compete with hundreds of other emails, promotions, and spam. Average email open rates hover around 20%, and click-through rates are even lower.

## WhatsApp: the marketing channel your customers prefer

WhatsApp messages get read within 3 minutes on average. With Kanal's campaign builder, you can send targeted broadcasts, schedule newsletters, and create segmented campaigns, all from one dashboard.

### Visual campaign builder

Create beautiful WhatsApp campaigns with images, buttons, and rich media in minutes.

### Advanced segmentation

Target customers based on purchase history, behavior, location, and custom tags.

### Scheduled sending

Plan and schedule your campaigns in advance. Set the perfect send time for your audience.

### Performance analytics

Track delivery, open rates, click-through rates, and revenue generated per campaign.

- **96%** Open rate
- **3min** Avg. read time
- **12X** ROI vs email

## Frequently asked questions

### How do WhatsApp marketing campaigns work for Shopify?

Kanal connects to your Shopify store and syncs your customer data. You can then create WhatsApp campaigns targeting specific customer segments: like VIP customers, recent buyers, or cart abandoners, and send broadcasts directly from the Kanal dashboard.

### What's the difference between WhatsApp campaigns and newsletters?

Campaigns are one-time broadcasts sent to a specific segment (like a flash sale), while newsletters are recurring messages sent on a schedule (like weekly product highlights). Kanal supports both formats.

### Is WhatsApp marketing compliant with GDPR?

Yes, Kanal is fully GDPR-compliant. Customers must opt-in to receive WhatsApp marketing messages, and they can easily opt-out at any time. We handle consent management automatically.

### How much does it cost to send WhatsApp campaigns?

Meta charges per delivered template message, with rates that vary by country and category (marketing, utility, authentication). Kanal's pricing includes the platform fee, and WhatsApp message costs are passed through at cost. Most merchants find it more cost-effective than email given the higher conversion rates.

## Go further

- [WhatsApp newsletter: the complete guide for e-commerce](https://getkanal.com/blog/whatsapp-newsletter-guide)
- [WhatsApp broadcast: the guide](https://getkanal.com/blog/whatsapp-broadcast-guide)