# Supercharge Klaviyo with WhatsApp

Sync your Klaviyo segments and trigger WhatsApp messages from your existing flows. Reach customers on the channel with 96%+ open rates.

Source: https://getkanal.com/whatsapp-integration/klaviyo  
Last updated: 2026-10-08

## Your Klaviyo flows hit diminishing returns

Email open rates plateau at 20-30%. Your carefully crafted Klaviyo segments deserve a channel that matches their precision with actual delivery and engagement.

## Add WhatsApp as a channel in your Klaviyo stack

Kanal syncs your Klaviyo segments and lets you trigger WhatsApp messages alongside your existing email and SMS flows. Same audience targeting, dramatically better engagement.

## Key Features

### Segment sync

Automatically sync your Klaviyo segments to Kanal. Target the same audiences on WhatsApp without rebuilding lists.

### Flow triggers

Trigger WhatsApp messages from Klaviyo flow events: welcome series, post-purchase, winback and more.

### Revenue attribution

Track WhatsApp-driven revenue alongside your email and SMS performance in a unified view.

### Rich media messages

Send product images, carousels and interactive buttons, going beyond what email and SMS can offer.

## What you can do

### Welcome series

Add a WhatsApp touchpoint to your welcome flow for new subscribers. Get 5X higher engagement than email alone.

### Winback campaigns

Re-engage churned customers via WhatsApp when email is no longer reaching them.

### VIP segment activation

Send exclusive offers to your highest-value Klaviyo segments through WhatsApp for maximum impact.

- **96%** Open rate
- **5X** vs email CTR
- **+30%** Revenue uplift

## Frequently asked questions

### How does the Klaviyo integration work?

Kanal connects to your Klaviyo account via API. Your segments sync automatically, and you can configure WhatsApp messages to trigger based on Klaviyo flow events and segment membership changes.

### Can I use my existing Klaviyo segments?

Yes. All your existing Klaviyo segments sync to Kanal so you can target the same audiences on WhatsApp without any duplicate work.

### Does this replace Klaviyo's native SMS?

No, Kanal complements Klaviyo. You keep your email and SMS flows while adding WhatsApp as an additional high-performance channel.

### How is WhatsApp revenue tracked?

Kanal tracks conversions with UTM parameters and direct attribution. Revenue from WhatsApp messages is reported in your Kanal dashboard and can be compared to your Klaviyo email/SMS performance.

## Go further

- [Klaviyo alternatives for e-commerce brands, compared](https://getkanal.com/blog/klaviyo-alternatives)
- [Klaviyo and WhatsApp: the integration guide](https://getkanal.com/blog/klaviyo-whatsapp-integration-guide)