# WhatsApp Marketing for your PrestaShop store

Kanal connects PrestaShop to WhatsApp through its store API: carts, orders and customers flow into Kanal, and your reminders and campaigns go out on the channel your customers open 96% of the time. Setup is done with a Kanal expert.

Source: https://getkanal.com/whatsapp-integration/prestashop  
Last updated: 2026-10-08

## PrestaShop takes the orders. Reaching the customer is the hard part

Recovery emails stay unopened, and the WhatsApp Business app on a single phone breaks past a handful of conversations. PrestaShop merchants end up replying by hand while carts stay abandoned.

## A WhatsApp workspace fed by your PrestaShop

Your store pushes orders, carts and customers to Kanal through the documented store API. Kanal runs WhatsApp from there: automated flows on store events, campaigns to your segments, an AI assistant answering from your catalog, and a shared inbox for the team. A Kanal expert sets up the connection with you or your agency.

## Key Features

### Abandoned cart recovery

An abandoned cart on PrestaShop triggers a WhatsApp reminder with the product visual and a payment link, then a follow-up if needed.

### Order confirmation and tracking

Confirmation, shipping and delivery updates sent on WhatsApp, where they are read, instead of an email nobody opens.

### Campaigns to your segments

VIPs, first-time buyers, inactive customers: your segments land in Kanal, campaigns go out in minutes and are measured by order.

### AI chatbot trained on your store

Answers product, shipping and return questions 24/7 in more than 96 languages, and hands over to a human when needed.

## What you can do

### Abandoned cart recovered on WhatsApp

A cart left on PrestaShop triggers a WhatsApp reminder with the product visual and a payment link, then a follow-up if needed.

### Order tracking where it gets read

Confirmation, shipping and delivery land on WhatsApp instead of an unopened email, and the customer replies in the same thread.

### Campaigns to your PrestaShop segments

VIPs, first-time buyers, inactive customers: your segments land in Kanal and every campaign is measured by order.

- **96%** Open rate on WhatsApp
- **API** Documented store connection
- **24h** Reply from a Kanal expert, business days

## Frequently asked questions

### Does Kanal work with PrestaShop?

Yes. Kanal treats every store as a full order source, Shopify or not. Your PrestaShop pushes orders, carts and customers to Kanal through the store API, and your WhatsApp automations fire on those events. Request access and a Kanal expert sets up the connection with you.

### How is PrestaShop connected to Kanal?

Through Kanal's documented store API, with a key specific to your store. Depending on your PrestaShop version and hosting, the Kanal expert tells you the method and does the setup with your developer or agency. You do not code anything yourself.

### Which WhatsApp flows can I run with PrestaShop?

The same as a Shopify store: abandoned cart recovery, order confirmation and tracking, campaigns to your segments, an AI chatbot trained on your catalog and a shared inbox for the team.

### How much does Kanal cost for a PrestaShop store?

Plans start at $89/month, plus Meta's fees per delivered template message, which depend on the recipient's country and the message category. The pricing page details each plan. The PrestaShop connection is set up with a Kanal expert, the details are covered in the first call.

### Do I need the WhatsApp Business API?

Kanal runs on the official WhatsApp Business API for you: number, templates, Meta approvals and unsubscribes are handled in Kanal, without a third-party provider.

### Am I allowed to message customers on WhatsApp?

Yes, with the official API and customers who opted in. Kanal collects the opt-in, uses approved templates and manages unsubscribes so your number stays compliant with Meta.

### What if we move to Shopify one day?

Kanal is also a native Shopify app, listed on the Shopify App Store. Your contacts, flows and history stay in Kanal: the store changes source, not your WhatsApp channel.