# Save subscriptions on the channel your customers actually open

Kanal turns Recharge events into WhatsApp messages: upcoming charges, failed payments, cancellation prevention. Message open rates over 96%, subscription lifetime measurably longer.

Source: https://getkanal.com/whatsapp-integration/recharge  
Last updated: 2026-10-07

## Subscription emails die in the promo tab

Recharge sends transactional emails your subscribers never open. Renewal reminders, failed-payment alerts, cancellation surveys: they all sit unread while churn climbs.

## Move subscription lifecycle to WhatsApp

Kanal listens to your Recharge events and sends the right WhatsApp message at the right moment. Subscribers respond in a channel they trust. You save subscriptions email couldn't reach.

## Key Features

### Upcoming order alerts

3 days before the next charge, WhatsApp your subscriber. They can skip, swap, or add a product in one tap without leaving the chat.

### Failed-payment recovery

When a Recharge charge fails, Kanal messages the customer on WhatsApp with a one-tap link to update the card. Payment failures don't have to mean cancellations.

### Cancellation prevention

Intercept cancellation intent before the click. Offer a pause, a discount, or a delivery frequency change on WhatsApp.

### Win-back campaigns

Reach former subscribers on WhatsApp with time-limited win-back offers. Read rates that email won't touch.

## What you can do

### Reduce involuntary churn

Recover failed payments on WhatsApp before the subscription cancels. Every save is one month of MRR you keep.

### Increase LTV per subscriber

Add upsell products to upcoming orders directly from a WhatsApp conversation. Your subscribers spend more per box.

### Reactivate lapsed customers

WhatsApp win-back offers land in a channel your former subscribers still open. Reactivations you weren't getting from email.

- **-27%** Involuntary churn
- **+18%** Subscription LTV
- **96%** Message read rate

## Frequently asked questions

### How does the Recharge integration work?

Kanal listens to Recharge webhooks (upcoming charge, charge failed, subscription cancelled, and more) and triggers a matching WhatsApp flow. Customers reply on WhatsApp, actions sync back to Recharge.

### Can customers manage their subscription from WhatsApp?

Yes. Skip a shipment, swap a product, change the frequency, update the card, or pause the subscription — all from the WhatsApp chat. The change is applied in Recharge automatically.

### Does it work with the Recharge Customer Portal?

Yes. Kanal sends WhatsApp messages that link to your Recharge Customer Portal for changes that need a full account view. The one-tap experience remains inside WhatsApp when possible.

### Which Recharge events are supported?

Upcoming order, charge failed, subscription created, subscription cancelled, subscription reactivated, address updated. New event types are added regularly.