# Connect Splio with WhatsApp

Leverage your Splio CRM data to send targeted, personalized WhatsApp messages. Sync segments, trigger automations and track conversions.

Source: https://getkanal.com/whatsapp-integration/splio  
Last updated: 2026-10-07

## Your CRM data deserves better channels

You've invested in Splio to build rich customer profiles and segments. But email deliverability is declining, and your carefully crafted campaigns aren't reaching customers effectively.

## Activate your Splio data on WhatsApp

Kanal connects to Splio so you can use your CRM segments and automation triggers to send WhatsApp messages. Same powerful targeting, dramatically higher engagement.

## Key Features

### CRM segment sync

Sync your Splio segments to Kanal for targeted WhatsApp campaigns based on your existing CRM data.

### Automation triggers

Trigger WhatsApp messages from Splio workflow events: welcome, birthday, anniversary and more.

### Personalization

Use Splio customer attributes to personalize WhatsApp messages: name, purchase history, preferences.

### Unified reporting

Track WhatsApp campaign performance alongside your email and SMS metrics for a complete view.

## What you can do

### Lifecycle marketing

Add WhatsApp touchpoints throughout your Splio customer lifecycle, from onboarding to reactivation.

### Birthday & anniversary

Send personalized WhatsApp offers for birthdays and purchase anniversaries using Splio's date fields.

### Reactivation campaigns

Re-engage dormant customers with WhatsApp when email isn't cutting through anymore.

- **96%** Open rate
- **5X** vs email CTR
- **+35%** Engagement uplift

## Frequently asked questions

### How does the Splio integration work?

Kanal connects to your Splio account via API. Customer segments sync automatically, and you can configure WhatsApp messages to trigger based on Splio automation events.

### Can I use my Splio segments on WhatsApp?

Yes. Your Splio segments sync to Kanal, letting you target the exact same audiences on WhatsApp without rebuilding anything.

### Does it support Splio's personalization fields?

Yes. Kanal can use any Splio customer attribute for message personalization: first name, last purchase date, loyalty tier, and any custom field.

### How is this different from Splio's native channels?

Kanal adds WhatsApp as a complementary channel alongside your Splio email and SMS. With 96%+ open rates, WhatsApp dramatically improves reach for your most important messages.