# WhatsApp Catalog

A WhatsApp catalog is a list of products or services, with names, images, prices and descriptions, that a business connects to its WhatsApp account so customers can browse and order without leaving the chat.

Source: https://getkanal.com/whatsapp-marketing-glossary/whatsapp-catalog  
Last updated: 2026-10-08

In the WhatsApp Business app, the catalog is filled in by hand and shown on the business profile. On the WhatsApp Business Platform, it is an inventory uploaded to Meta, through the Commerce API or Meta Commerce Manager, and connected to the WhatsApp Business account.

A business can then share products in several message formats: a catalog message that opens the full catalog, a single-product message, a multi-product message with up to 30 products organized in sections, or a product carousel. When the cart is enabled, customers add items and send the cart as an order; they can add up to 99 units of each item.

The business receives carts and product questions as webhook notifications and takes the order from there. Payment itself happens outside the catalog in most countries, usually through a link.

Kanal syncs a Shopify store's products, customers and orders, so WhatsApp messages and the AI chatbot work from the store's real data: see [WhatsApp for Shopify](https://getkanal.com/whatsapp-shopify).

## Kanal features

- [WhatsApp for Shopify](https://getkanal.com/whatsapp-shopify): The WhatsApp app built for Shopify stores

## Go deeper: articles

- [WhatsApp Business Catalog for Shopify: Setup Guide (2026)](https://getkanal.com/blog/whatsapp-business-catalog-shopify): How the WhatsApp Business catalog works, how to fill it from Shopify through a Meta catalog, product messages, carts and payments, from Meta's own docs.
- [Conversational Commerce: Definition, Examples, 8 Platforms](https://getkanal.com/blog/conversational-commerce-guide): Conversational commerce is selling through chat: WhatsApp, website chat, AI agents. Examples for Shopify stores, 2026 trends, limits and 8 platforms.
- [WhatsApp Flows: Meta's In-Chat Forms Explained (2026)](https://getkanal.com/blog/whatsapp-flows-guide-ecommerce): WhatsApp Flows let businesses send multi-screen forms inside a chat for sign-ups, bookings and lead capture. Setup, publishing, pricing and Shopify uses.

## Related terms

- [WhatsApp Flows](https://getkanal.com/whatsapp-marketing-glossary/whatsapp-flows)