# WhatsApp marketing that drives real revenue

WhatsApp marketing reaches customers where they actually read, a channel with 96%+ open rates. Kanal helps Shopify brands turn WhatsApp into a measurable revenue channel with campaigns, automations, and a shared inbox.

Source: https://getkanal.com/whatsapp-marketing  
Last updated: 2026-10-08

## Email and ads keep getting more expensive

Open rates on email keep falling and ad costs keep climbing. Your best customers are on WhatsApp every day, but reaching them there feels complicated and risky without the right platform.

## One platform for WhatsApp marketing

Kanal brings campaigns, automated flows, segmentation, and support into a single WhatsApp marketing platform built for Shopify. Send broadcasts, recover carts, and answer customers from one place, with revenue tracked back to every message.

### Broadcast campaigns

Send targeted promotions, launches, and newsletters to opted-in customers and track revenue per campaign.

### Automated flows

Recover abandoned carts, welcome subscribers, and win back lapsed buyers with triggers tied to Shopify events.

### Customer segmentation

Target by purchase history, spend, and behavior so every message lands with the right audience.

### Revenue attribution

See exactly how much revenue each WhatsApp campaign and flow generates, tied to your Shopify orders.

- **96%** Open rate
- **50%+** Click rate
- **8x** Click rate vs email

## Frequently asked questions

### What is WhatsApp marketing?

WhatsApp marketing is the practice of sending promotional and transactional messages to customers on WhatsApp, from campaigns and product launches to abandoned cart reminders and order updates. Because WhatsApp messages see 96%+ open rates, it consistently outperforms email for engagement.

### Is WhatsApp marketing allowed?

Yes, WhatsApp marketing is allowed when you use the official WhatsApp Business API and message customers who have opted in. Kanal is built on the official platform and handles opt-in collection and compliant templates so your account stays in good standing.

### How do I start WhatsApp marketing on Shopify?

Connect your Shopify store to Kanal, collect opt-ins through your checkout and popups, then send your first broadcast or turn on an automated flow like abandoned cart recovery. No developer or code is required.

### How much does WhatsApp marketing cost?

Costs come from two parts: Meta's fee per delivered template message, which varies by country and category, and your platform subscription. Kanal shows message costs transparently, and most stores see WhatsApp pay for itself through recovered carts and campaign revenue.

### Does WhatsApp marketing work better than email?

For engagement, yes. WhatsApp averages 96%+ open rates and 45-60% click-through rates, compared to roughly 20% opens and 2-3% clicks on email. Email still fits long-form content, but WhatsApp wins on immediacy and conversion.

## Go further

- [Best WhatsApp marketing software, compared](https://getkanal.com/blog/best-whatsapp-marketing-software)
- [WhatsApp marketing for e-commerce: the guide](https://getkanal.com/blog/whatsapp-marketing-ecommerce-guide)