# The WhatsApp newsletter your customers actually read

A WhatsApp newsletter lands in the same thread as messages from friends and family. Kanal lets Shopify brands build an opted-in list, send rich campaigns, and track the revenue behind every send.

Source: https://getkanal.com/whatsapp-newsletter  
Last updated: 2026-10-07

## Email newsletters get ignored

Average newsletter open rates sit near 21%, and even loyal subscribers scroll past. Promotions tabs, spam filters, and crowded inboxes bury the work you put into every send.

## Same newsletter, a channel people read

Kanal turns your newsletter into WhatsApp campaigns: segmented sends built on Shopify data, media-rich messages with buttons, and replies that become conversations and orders.

![Kanal campaign report with delivery, read, and conversion funnel](https://getkanal.com/images/screenshots/app-campaign-report.webp)

A real campaign report in Kanal: 86.8% delivered, 77.6% read.

### Opt-in list building

Grow a compliant subscriber list with website widgets, checkout opt-ins, and QR codes. Every contact has said yes.

### Rich media campaigns

Send images, product cards, and tap-to-buy buttons, not just a wall of text.

### Shopify segmentation

Target by purchase history, total spend, or last order date, synced automatically from your store.

### Revenue per send

See the orders and revenue attributed to every newsletter, next to opens and replies.

- **96%** Open rate
- **12x** ROI vs traditional channels
- **500+** Shopify brands

## Frequently asked questions

### What is a WhatsApp newsletter?

A WhatsApp newsletter is a recurring campaign sent to subscribers who opted in to hear from your brand on WhatsApp. Each recipient gets it as a personal message and can reply, which makes it closer to a conversation than a broadcast email.

### Do customers have to opt in?

Yes. WhatsApp requires explicit opt-in, and that is what makes the channel work: your list only contains people who asked to hear from you. Kanal collects opt-ins through website widgets, checkout, and QR codes, and handles opt-outs automatically.

### How is it different from an email newsletter?

Reach and attention. Email newsletters average around 21% opens; WhatsApp messages are read by 96% of recipients, usually within minutes. WhatsApp also supports instant replies, so a newsletter can turn into a sales conversation.

### What does sending a WhatsApp newsletter cost?

Two parts: your Kanal plan, from 89€/month, and Meta's fees per delivered template message, billed on usage. The pricing page has a simulator to estimate both for your list size.

### Can I segment who receives each newsletter?

Yes. Because Kanal is Shopify-native, you can target segments like repeat buyers, big spenders, or customers who have not ordered in 60 days, without exporting or importing lists.

## Go further

- [How to send a WhatsApp newsletter](https://getkanal.com/blog/whatsapp-newsletter-guide)
- [WhatsApp broadcast: the guide](https://getkanal.com/blog/whatsapp-broadcast-guide)
- [53 WhatsApp message templates](https://getkanal.com/blog/whatsapp-message-templates-library)
- [WhatsApp Campaigns in Kanal](https://getkanal.com/whatsapp-campaigns)
- [Pricing and cost simulator](https://getkanal.com/pricing)
- [WhatsApp Business, official](https://business.whatsapp.com/)