BFCM2026

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Countdown

days

hours

minutes

seconds

until 12 am on Friday, November 27, Paris time

PrepareTeaserEarly accessBlack FridayCyber MondayAfter

The calendar

November and December 2026

Balanced plan6 campaigns8 templates11 lists and segmentsRisk: controlled

Prepare
Teaser
Early access
Black Friday
Cyber Monday
After

Tap a day in the calendar to see its detail. Arrow keys move from one day to the next.

Setup

Grow the WhatsApp list

A WhatsApp message only goes to contacts who said yes. Three weeks out is the time to open more ways in, with a keyword that puts every new subscriber in the Early access list.

A wa.me magic link with the pre-filled message “BLACKFRIDAY”, in your bio, your stories and your emails
The same link as a QR code on parcels and in store
A pop-up on the site that opens WhatsApp
An automation on the keyword “BLACKFRIDAY”: welcome, opt-in, added to the Early access BF26 list

Ask Claude

With the Kanal MCP, create an automation triggered by the keyword BLACKFRIDAY: a welcome message announcing early access on November 25, the opt-in action, then adding the contact to the “Early access BF26” list. Then create a magic link whose pre-filled message is BLACKFRIDAY. Leave the automation as a draft: I'll activate it in Kanal.

Setup

Create the lists and segments

3 lists that the template buttons will fill, and 7 dynamic segments that split your list by engagement. They are what makes sending in waves possible.

Lists: Team BF26, Early access BF26, Not this year BF26
Segments: VIP, Wave 1, Wave 2, Wave 3, Saturday follow-up, Cyber Monday, Christmas
Check each segment's contact count before creating it

Ask Claude

With the Kanal MCP, read get_segment_capabilities, then create the lists “Team BF26”, “Early access BF26” and “Not this year BF26” and the 7 segments of the BFCM calendar (VIP, Wave 1, Wave 2, Wave 3, Saturday follow-up, Cyber Monday, Christmas). For each one, show me the contact count first with preview_segment.

Setup

Write and submit the 8 templates

Meta has to approve each template before it can be sent. Submit them all two weeks ahead and a rejection still leaves time to fix it. A pending template can already go into a campaign: the send waits for approval.

MARKETING category for every offer
An image in the header, “Reply STOP” in the footer
Realistic examples for each variable (“Emma”, not “test”)
Track the status in Kanal: draft, pending, approved, rejected

Ask Claude

With the Kanal MCP, read get_best_practices (templates category), then create the 8 templates of the BFCM calendar, each in its own draft campaign. Show me each template before submitting it to Meta, and wait for my approval.

Setup

Test on the team

Every template goes to the Team BF26 list first: that's where you catch an empty variable, a badly cropped image or a button that leads to the wrong place, before it reaches 10,000 customers.

Audience: Team BF26

Add the team and 2 or 3 loyal customers to the Team BF26 list
Send the teaser to this list and tap every button
Check the links, the codes and the send time

Campaign11 am

The teaser

Nothing is revealed: you announce the date and offer early access. The two buttons sort every customer: those who want first access, and those who would rather get nothing.

Audience: VIPWave 1Wave 2
Excluded: Not this year BF26

FincutBusiness account

Thu 19 November

Half-wrapped black gift box with a blue ribbon

Emma, on Friday, November 27, we're launching our biggest offer of the year. Want access 48 hours before everyone else?

Reply STOP to stop receiving our messages11:00

Tap a button

bf26_teaserMARKETINGen

Header: Image · JPG
Body: {{1}}, on Friday, November 27, we're launching our biggest offer of the year. Want access 48 hours before everyone else?
Variables: {{1}}first name · Emma
Footer: Reply STOP to stop receiving our messages
Buttons: Quick replyYes, I want accessQuick replyNot this year

The flow

Campaign → bf26_teaser template
“Yes” → Early access BF26 list → message with an image and 3 choices → bf_interest variable
“Not this year” → Not this year BF26 list → confirmation message → end

Why it works

Two quick replies rather than a link: a tap opens the 24-hour conversation window, and the follow-up goes out as a session message, with no Meta approval.
The customer chooses: the VIP list is built on consent, and those who want nothing are excluded until December.
Nothing is revealed: the date builds anticipation, the offer waits for November 25.

Campaign12 pm

The early access flash sale

For the Early access list only: one item at a slashed price for 24 hours, four days before opening. They asked for access, they expect it.

Audience: Early access BF26
Excluded: Not this year BF26

FincutBusiness account

Mon 23 November

Flash sale: 24 hours

Emma, a sneak peek of November 27: the navy polo is 40% off until noon tomorrow, for early access only.

Reply STOP to stop receiving our messages12:00

See the polo

Tap a button

bf26_vente_flashMARKETINGen

Header: Text: Flash sale: 24 hours
Body: {{1}}, a sneak peek of November 27: the navy polo is 40% off until noon tomorrow, for early access only.
Variables: {{1}}first name · Emma
Footer: Reply STOP to stop receiving our messages
Buttons: LinkSee the poloQuick replyNot for me

The flow

Campaign → bf26_vente_flash template
Audience: Early access BF26 list only
“Not for me” → confirmation message → end

Why it works

Reserved for those who asked for access: a perk, not a reminder.
One item, one time limit: the decision is simple.
It warms up the list two days before the private sale.

Automation

Turn on the automations

Abandoned carts and deliveries are about to surge: the two flows run on their own until Christmas, whatever the intensity. The cart flow stops by itself as soon as the customer orders.

Cart reminder BF26: 1 hour after abandonment
Order delivered BF26: on the carrier's “delivered” status
Stop the flow when the customer replies

FincutBusiness account

Shopify abandoned cart, 1 hour later

Your cart is saved

Emma, your cart is waiting for you. Black Friday prices stay valid until midnight on Monday.

Reply STOP to stop receiving our messages10:00

Back to my cart

bf26_panierMARKETINGen

Trigger: Shopify abandoned cart, 1 hour later
Header: Text: Your cart is saved
Body: {{1}}, your cart is waiting for you. Black Friday prices stay valid until midnight on Monday.
Variables: {{1}}first name · Emma
Footer: Reply STOP to stop receiving our messages
Buttons: Customer's cart linkBack to my cart

The flow

Trigger: Shopify abandoned cart
Wait 1 hour → bf26_panier template with the customer's cart link
The flow stops on its own if the customer orders

Why it works

The button opens the customer's cart, not the home page: they pick up where they left off.
One hour is enough to avoid chasing someone who is still paying.
No “has ordered” condition to add: Kanal stops the flow as soon as they order.

FincutBusiness account

Shopify shipping status: delivered

Open parcel with white tissue paper and a folded white polo

Emma, your order has arrived. Thank you for choosing Fincut this Black Friday. Does everything fit?

Reply STOP to stop receiving our messages10:00

Tap a button

bf26_commande_livreeMARKETINGen

Trigger: Shopify shipping status: delivered
Header: Image · JPG
Body: {{1}}, your order has arrived. Thank you for choosing Fincut this Black Friday. Does everything fit?
Variables: {{1}}first name · Emma
Footer: Reply STOP to stop receiving our messages
Buttons: Quick replyYes, perfectQuick replyI have an issue

The flow

Trigger: parcel delivered
bf26_commande_livree template
“Yes, perfect” → review request with a link
“I have an issue” → session message → inbox

Why it works

The question comes at the right moment, parcel in hand.
Happy customers leave a review, the others reach customer service before leaving a bad rating.
A return handled on WhatsApp often turns into an exchange rather than a refund.

Campaign6 pm

Early access

Customers who said yes to the teaser and your VIPs get the offer two days before everyone else, with a code in their name, created when they tap.

Audience: Early access BF26VIP
Excluded: Not this year BF26

FincutBusiness account

Wed 25 November

Black envelope with a blue wax seal resting on folded t-shirts

Emma, as promised, the private sale opens for you now, two days before everyone else: 30% off the entire collection.

Reply STOP to stop receiving our messages18:00

Tap a button

bf26_acces_anticipeMARKETINGen

Header: Image · JPG
Body: {{1}}, as promised, the private sale opens for you now, two days before everyone else: 30% off the entire collection.
Variables: {{1}}first name · Emma
Footer: Reply STOP to stop receiving our messages
Buttons: Quick replyI want my codeQuick replyLater

The flow

Campaign → bf26_acces_anticipe template
“I want my code” → unique discount code → message with the code and a button to the collection → bf26_vip tag
“Later” → confirmation message → end

Why it works

A code in their name, created on tap: it doesn't end up on deal sites.
The tap opens the conversation, so the code and the link go out as a session message.
Sent only to those who asked for it and to your VIPs: it's expected, not imposed.

Break

The day before: schedule, send nothing

Friday's three waves are scheduled, the team has its replies ready in the inbox, best-seller stock is checked. No marketing message that day.

Schedule the 10 am, 1 pm and 5 pm waves
Prepare quick replies: sizes, delivery times, returns
Check that the promo codes work on the site

Campaign10 am

Black Friday: the launch in 3 waves

The same template goes out in three rounds, from the most engaged to the least engaged. Each wave learns from the previous one, and the number keeps its quality rating.

Waves: 10 amWave 11 pmWave 25 pmWave 3
Excluded: Not this year BF26BFCM buyers

FincutBusiness account

Fri 27 November

Stack of black t-shirts and a navy polo in a dark studio, blue lighting

Emma, Black Friday is on: 30% off sitewide until midnight on Monday. The best-sellers go first.

Reply STOP to stop receiving our messages10:00

See the deals

Tap a button

bf26_lancementMARKETINGen

Header: Image · JPG
Body: {{1}}, Black Friday is on: 30% off sitewide until midnight on Monday. The best-sellers go first.
Variables: {{1}}first name · Emma
Footer: Reply STOP to stop receiving our messages
Buttons: LinkSee the dealsQuick replyHelp me choose

The flow

Campaign → bf26_lancement template, sent in 3 waves
“See the deals” → Black Friday collection
“Help me choose” → session message → conversation in the inbox

Why it works

On the day, the intent is already there: the link button goes straight to the collection.
The quick reply keeps a door open for those who hesitate, without a second message.
Three waves: a problem spotted at 10 am gets fixed before it reaches your whole list.

Campaign11 am

The Saturday follow-up

Only for those who clicked on Friday without ordering. Not a new promo: help choosing, with sizing and delivery times.

Audience: Saturday follow-up
Excluded: Not this year BF26BFCM buyers

FincutBusiness account

Sat 28 November

Man seen from behind in a navy polo, Saturday morning coffee in the sun

Emma, you took a look at the selection yesterday. The offer runs until midnight on Monday, and we can help you find the right size.

Reply STOP to stop receiving our messages11:00

See the selection

Tap a button

bf26_relance_samediMARKETINGen

Header: Image · JPG
Body: {{1}}, you took a look at the selection yesterday. The offer runs until midnight on Monday, and we can help you find the right size.
Variables: {{1}}first name · Emma
Footer: Reply STOP to stop receiving our messages
Buttons: LinkSee the selectionQuick replyI'd like advice

The flow

Campaign → bf26_relance_samedi template
Audience: clicked since Thursday, hasn't ordered
“I'd like advice” → session message → conversation in the inbox

Why it works

Targeted on a real signal: a click with no order. Nobody else gets it.
No new promo: help. That's often what a hesitant cart is missing.
Buyers are excluded: no customer gets a reminder for a product they just bought.

Break

Sunday: a break

No campaign on Sunday morning, and no third message in three days. Cart reminders keep running on their own, and the team answers open conversations.

Campaign6 pm

Sunday evening

For those who read on Friday without ever clicking. At 6 pm, never in the morning, and leaving alone the clickers who got Saturday's follow-up.

Audience: Sunday evening
Excluded: Not this year BF26BFCM buyers

FincutBusiness account

Sun 29 November

The weekend is wrapping up

Emma, the weekend is coming to an end, and so is the offer: 30% off until midnight tomorrow. The best-sellers are all on one page.

Reply STOP to stop receiving our messages18:00

See the best-sellers

Tap a button

bf26_dimanche_soirMARKETINGen

Header: Text: The weekend is wrapping up
Body: {{1}}, the weekend is coming to an end, and so is the offer: 30% off until midnight tomorrow. The best-sellers are all on one page.
Variables: {{1}}first name · Emma
Footer: Reply STOP to stop receiving our messages
Buttons: LinkSee the best-sellersQuick replyNot interested

The flow

Campaign → bf26_dimanche_soir template
Audience: read since Thursday without clicking, hasn't ordered
“Not interested” → Not this year BF26 list → end

Why it works

A different audience from Saturday: the silent readers, not the clickers.
In the evening, when people tally up their weekend, not on Sunday morning.
“Not interested” lets them leave instead of blocking.

Campaign10 am

Cyber Monday: the last day

For those who have read without ordering since Wednesday. One message, one reason to act: midnight tonight.

Audience: Cyber Monday
Excluded: Not this year BF26BFCM buyers

FincutBusiness account

Mon 30 November

Desk at dusk with a laptop, a phone and a folded t-shirt, blue light

Emma, it's the last day: Cyber Monday keeps 30% off sitewide until midnight tonight.

Reply STOP to stop receiving our messages10:00

Last chance

Tap a button

bf26_cyber_mondayMARKETINGen

Header: Image · JPG
Body: {{1}}, it's the last day: Cyber Monday keeps 30% off sitewide until midnight tonight.
Variables: {{1}}first name · Emma
Footer: Reply STOP to stop receiving our messages
Buttons: LinkLast chanceQuick replyNot interested

The flow

Campaign → bf26_cyber_monday template
Audience: read a message since Wednesday, hasn't ordered
“Not interested” → Not this year BF26 list → end

Why it works

One reason to act, and a true one: the offer ends tonight.
“Not interested” beats a block: the customer opts out, and the number's rating stays intact.
Sent at 10 am to leave the whole day.

Campaign8 pm

The last hours

Only for those who clicked on Cyber Monday without ordering. Four hours before the end, a short message, no image.

Audience: Last hours
Excluded: Not this year BF26BFCM buyers

FincutBusiness account

Mon 30 November

Only 4 hours left

Emma, there are 4 hours left to get 30% off sitewide. At midnight, prices go back up.

Reply STOP to stop receiving our messages20:00

Shop now

bf26_dernieres_heuresMARKETINGen

Header: Text: Only 4 hours left
Body: {{1}}, there are 4 hours left to get 30% off sitewide. At midnight, prices go back up.
Variables: {{1}}first name · Emma
Footer: Reply STOP to stop receiving our messages
Buttons: LinkShop now

The flow

Campaign → bf26_dernieres_heures template
Audience: clicked since Monday morning, hasn't ordered

Why it works

The hottest signal of the day: a click with no order.
Short, no image: it reads in two seconds.
The end time is real, so the urgency is too.

Campaign10 am

The 24-hour extension

Only if you really extend the offer. For Cyber Monday readers who haven't ordered: one more day, and it's the last one.

Audience: Cyber Monday
Excluded: Not this year BF26BFCM buyers

FincutBusiness account

Tue 1 December

Extended until tonight

Emma, we're extending 30% off until midnight tonight, for one day only. After that, it's really over.

Reply STOP to stop receiving our messages10:00

See the deals

Tap a button

bf26_prolongationMARKETINGen

Header: Text: Extended until tonight
Body: {{1}}, we're extending 30% off until midnight tonight, for one day only. After that, it's really over.
Variables: {{1}}first name · Emma
Footer: Reply STOP to stop receiving our messages
Buttons: LinkSee the dealsQuick replyNot interested

The flow

Campaign → bf26_prolongation template
Audience: read since Wednesday, hasn't ordered
“Not interested” → Not this year BF26 list → end

Why it works

Only send it if the offer is really extended: otherwise, it's fake urgency.
One day, not a week: the message stays credible.
Buyers don't get it: nobody finds out they could have waited.

Measurement

Measure and wrap up

Reads, clicks, orders per wave: that's what will tell you next year when to send and to whom. BFCM buyers become a segment of their own for the December follow-ups.

Compare Friday's 3 waves
Create the BFCM buyers segment
Note the most frequent questions received in the inbox

Ask Claude

With the Kanal MCP, give me the stats for each BF26 campaign (sent, delivered, read, clicked, replies), wave by wave, and tell me which one performed best.

Campaign11 am

Delivered before Christmas

A week later, the reason to buy changes: the delivery cutoff date. For engaged contacts, Black Friday buyers included, because now it's about gifts.

Audience: Christmas
Excluded: Not this year BF26

FincutBusiness account

Thu 3 December

Kraft paper parcel and black gift box with a blue ribbon on a wooden table

Emma, are your gifts sorted? Order by December 18 to get it delivered before Christmas, with gift wrapping on request.

Reply STOP to stop receiving our messages11:00

See the gifts

Tap a button

bf26_noelMARKETINGen

Header: Image · JPG
Body: {{1}}, are your gifts sorted? Order by {{2}} to get it delivered before Christmas, with gift wrapping on request.
Variables: {{1}}first name · Emma{{2}}cutoff date · December 18
Footer: Reply STOP to stop receiving our messages
Buttons: LinkSee the giftsQuick replyA gift idea for him

The flow

Campaign → bf26_noel template
Audience: engaged in the last 30 days, Black Friday buyers included
“A gift idea for him” → message with an image and 3 choices → product page

Why it works

A new reason to buy, a new audience: Black Friday buyers come back to shop for gifts.
The cutoff date is a fact, not fake urgency.
The advice message sells gifts to people who don't know what to pick.

Your templates on WhatsApp

as your customers receive them. Tap the buttons in the phone: the rest of the flow appears as the customer would receive it. The first name and the offers are examples to adapt.

The teaserThu 19 · 11 am

FincutBusiness account

Thu 19 November

Emma, on Friday, November 27, we're launching our biggest offer of the year. Want access 48 hours before everyone else?

Reply STOP to stop receiving our messages11:00

Tap a button

bf26_teaser

The early access flash saleMon 23 · 12 pm

FincutBusiness account

Mon 23 November

Flash sale: 24 hours

Emma, a sneak peek of November 27: the navy polo is 40% off until noon tomorrow, for early access only.

Reply STOP to stop receiving our messages12:00

See the polo

Tap a button

bf26_vente_flash

Turn on the automationsAutomation

FincutBusiness account

Shopify abandoned cart, 1 hour later

Your cart is saved

Emma, your cart is waiting for you. Black Friday prices stay valid until midnight on Monday.

Reply STOP to stop receiving our messages10:00

Back to my cart

bf26_panier

Turn on the automationsAutomation

FincutBusiness account

Shopify shipping status: delivered

Emma, your order has arrived. Thank you for choosing Fincut this Black Friday. Does everything fit?

Reply STOP to stop receiving our messages10:00

Tap a button

bf26_commande_livree

Early accessWed 25 · 6 pm

FincutBusiness account

Wed 25 November

Emma, as promised, the private sale opens for you now, two days before everyone else: 30% off the entire collection.

Reply STOP to stop receiving our messages18:00

Tap a button

bf26_acces_anticipe

Black Friday: the launch in 3 wavesFri 27 · 10 am

FincutBusiness account

Fri 27 November

Emma, Black Friday is on: 30% off sitewide until midnight on Monday. The best-sellers go first.

Reply STOP to stop receiving our messages10:00

See the deals

Tap a button

bf26_lancement

The Saturday follow-upSat 28 · 11 am

FincutBusiness account

Sat 28 November

Emma, you took a look at the selection yesterday. The offer runs until midnight on Monday, and we can help you find the right size.

Reply STOP to stop receiving our messages11:00

See the selection

Tap a button

bf26_relance_samedi

Sunday eveningSun 29 · 6 pm

FincutBusiness account

Sun 29 November

The weekend is wrapping up

Emma, the weekend is coming to an end, and so is the offer: 30% off until midnight tomorrow. The best-sellers are all on one page.

Reply STOP to stop receiving our messages18:00

See the best-sellers

Tap a button

bf26_dimanche_soir

Cyber Monday: the last dayMon 30 · 10 am

FincutBusiness account

Mon 30 November

Emma, it's the last day: Cyber Monday keeps 30% off sitewide until midnight tonight.

Reply STOP to stop receiving our messages10:00

Last chance

Tap a button

bf26_cyber_monday

The last hoursMon 30 · 8 pm

FincutBusiness account

Mon 30 November

Only 4 hours left

Emma, there are 4 hours left to get 30% off sitewide. At midnight, prices go back up.

Reply STOP to stop receiving our messages20:00

Shop now

bf26_dernieres_heures

The 24-hour extensionTue 1 · 10 am

FincutBusiness account

Tue 1 December

Extended until tonight

Emma, we're extending 30% off until midnight tonight, for one day only. After that, it's really over.

Reply STOP to stop receiving our messages10:00

See the deals

Tap a button

bf26_prolongation

Delivered before ChristmasThu 3 · 11 am

FincutBusiness account

Thu 3 December

Emma, are your gifts sorted? Order by December 18 to get it delivered before Christmas, with gift wrapping on request.

Reply STOP to stop receiving our messages11:00

See the gifts

Tap a button

bf26_noel

The BFCM skill

Paste this line into Claude: it reads the calendar for your intensity and prepares everything in Kanal, as drafts.

Prepare my Black Friday on WhatsApp with the Kanal MCP by following https://getkanal.com/skills/bfcm/en-balanced.md

View the file

You need the Kanal connector in Claude. Add the connector

The segments

3 Kanal contact lists (not WhatsApp groups) filled by the buttons, segments that update on their own, depending on the intensity you choose. The conditions are written in the Kanal MCP format: Claude can create them as is.

NameWho gets inUsed on

Team BF26List

The team and a few loyal customers, added by hand for testing.

Early access BF26List

Those who tapped “Yes, I want access” on the teaser or sent the keyword BLACKFRIDAY.

Not this year BF26List

Those who tapped “Not this year” or “Not interested”. Excluded from everything else.

VIPSegment

3 orders or more.

Wave 1Segment

Clicked a WhatsApp message in the last 30 days, or VIP.

Wave 2Segment

Read a message in the last 30 days without clicking, fewer than 3 orders.

Wave 3Segment

Ordered in the past year, hasn't read a message in 30 days.

Saturday follow-upSegment

Clicked since Thursday, no order since Thursday.

Sunday eveningSegment

Read a message since Thursday without clicking, no order since Thursday.

Cyber MondaySegment

Read a message since Wednesday, no order since Wednesday.

Last hoursSegment

Clicked since Monday morning, no order since Monday morning.

BFCM buyersSegment

Ordered between November 25 and December 1. Excluded from follow-ups, kept for Christmas.

ChristmasSegment

Read a message in the last 30 days, buyers included.

Unsubscribed contacts are always excluded by Kanal. To exclude a list, add an “is not in list” condition; list IDs can be read with list_segments_and_groups.

The rules of the game

Why send in wavesMeta rates every number based on blocks and reports, and caps sending for a poorly rated number. Sending to your whole list at once is the fastest way to get there.

STOP in the footer
Every template ends with “Reply STOP to stop receiving our messages”. Kanal unsubscribes the contact on its own when the STOP comes in.
An image in the header
It sets the tone before the first line. One image per moment: teaser, early access, launch, Christmas.
First name, then the benefit
3 to 4 sentences, a single call to action, 1 or 2 emojis at most, never all caps or “!!!”.
Quick replies in the first message
A tap on a quick reply opens the 24-hour conversation window: the follow-up goes out as a session message, with no Meta approval.
Between 10 am and 8 pm
In the contact's local time. Tuesday to Thursday for regular campaigns, never on Sunday morning.
No two campaigns within 7 days
Unless it's an announced sequence, like here: teaser, early access, launch. Each follow-up only targets those who haven't ordered.
Test before you send
Every template goes to the Team list first. And never schedule a campaign less than 24 hours ahead on a template that isn't approved yet.
Only contacts who said yes
Magic link, QR code, pop-up, reply to a message. Never a bought list: that's how the number gets banned.

My checklist

0 of 9

BLACKFRIDAY magic link published (bio, emails, parcels)
WhatsApp pop-up live on the site
3 lists and 8 segments created
8 templates submitted to Meta
Promo codes tested on the site
Teaser tested on the Team list
Cart reminder and order delivered turned on
Friday's waves scheduled
Quick replies ready in the inbox

Help

How many messages does a customer get?

It depends on the intensity. In Balanced mode, at most 5 campaign messages between November 19 and 30: the teaser, early access if they asked for it, the launch, then the Saturday follow-up and Cyber Monday only if they haven't ordered. In Light mode, 2. In Aggressive and Max modes, every added message only targets customers who haven't ordered. A customer who taps “Not this year” gets nothing more.

Which intensity should I choose?

Balanced for most stores. Light if your list is small, your number is new or it's your first campaign. Aggressive and Max only with a number that has had a good rating for months and a list used to your messages: watch the STOPs after each wave, and drop down a level if they go up.

Do I need Kanal to follow this calendar?

The dates, rules and copy apply to any store that sells on WhatsApp. The segments, unique codes and skill are written for Kanal, the Shopify app that sends these campaigns and automations on WhatsApp.

Does the skill send messages on its own?

No. With the Kanal MCP, everything Claude creates is a draft: automations are activated in Kanal, and a campaign only goes out after your explicit confirmation, with the cost estimate.

Which Kanal plan do I need?

Campaigns, templates, lists and segments are included in every plan. The unique discount code, remembering the customer's choices and conditions in a flow require the Scale plan.

Are the 30% off and Fincut a real example?

Fincut is Kanal's demo store. Replace the offer, the links, the products and the tone of voice (formal or casual, the one your site uses) before submitting the templates.

What if my store sells in several countries?

Create one wave per country with the “phone number country” condition, and schedule each one at 10 am, 1 pm and 5 pm local time. One template per language.