Free Average Order Value Calculator for Shopify
Calculate your average order value from revenue and orders, with or without tax, shipping and refunds, and see how Shopify computes its own AOV.
Example and tips
Fictional example: a store takes in $36,600 including tax in September from 500 orders, so $73.20 per order. After removing 20% VAT, $2,000 of shipping and $1,200 of refunds before tax, plus 10 canceled orders, the average order value falls to $55.71 before tax.
- Pick one convention (with or without tax, with or without shipping) and keep it month after month, or your comparisons mean nothing.
- Check the median order value too: a few very large orders are enough to pull the average up.
- A purchase made from a message sent after checkout is a new order: track revenue per customer as well, not only AOV.
What is Kanal?
Kanal turns WhatsApp into a sales channel for Shopify stores: abandoned cart recovery, order updates, campaigns to your segments, an AI chatbot and a shared inbox, with revenue tracked per message. See WhatsApp for Shopify in detail
Your Shopify store on WhatsApp in 15 minutes
Leave your email and store address: a Kanal expert shows you the WhatsApp flows that pay for your catalog, cart recovery, order updates and campaigns.
How does Free Average Order Value Calculator for Shopify work?
Calculate your average order value from revenue and orders, with or without tax, shipping and refunds, and see how Shopify computes its own AOV.
Pick a period
Use a full month or quarter, and take revenue and the order count from that same period.
Enter your two numbers
Type the revenue for the period and the number of orders placed. The calculator divides the first by the second.
Handle tax
If your revenue includes VAT or sales tax, tick the option and enter your rate: the result is brought back to a pre-tax figure.
Remove shipping and refunds
Tick the options you need to take out shipping charged to customers, refunded amounts and canceled orders.
Compare and simulate
Compare the raw and adjusted average order value, then see how a higher AOV would change revenue for the same number of orders.
Frequently asked questions
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