Black Friday Text Message Examples: 30 SMS Templates
30 Black Friday text message examples for Shopify stores, sorted by moment: teaser, early access, launch, last hours, Cyber Monday, carts and shipping.
Nicolas ProvostNov 9, 2026 · 17 min read
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Key takeaways
- Each of the 30 Black Friday texts below fits in one SMS of 160 characters or fewer: the store name first, one offer, one link, and "Reply STOP to opt out" at the end of every marketing text.
- Black Friday 2026 is Friday, November 27 and Cyber Monday is November 30, so the teaser goes out around November 19, early access opens on November 25 and the launch on the morning of the 27th.
- Under the FCC rule, a reply of stop, quit, end, revoke, opt out, cancel or unsubscribe revokes consent, to be honored within ten business days at most, and telephone solicitations may not go out before 8 a.m. or after 9 p.m. in the recipient's local time.
- The same campaign can go out as RCS, with product cards and buttons, or on WhatsApp outside the US. Kanal sends them from one Shopify app: WhatsApp on every plan, SMS, RCS and iMessage from the Scale plan.
Below are 30 Black Friday text message examples for an online store, grouped by the moment they go out: teaser, early access, launch, last hours, Cyber Monday, abandoned carts, then shipping cutoffs and follow-ups. Each one fits in a single SMS of 160 characters or fewer, names the store first and, when it sells something, ends with "Reply STOP to opt out". Copy the structure, put in your own offer and link, and send each text to the segment and on the date given in the calendar below.
The brand in the examples, Atelier Nova, is made up, and the texts are written for a US store. The rules come from the FCC's rule at 47 CFR 64.1200 (eCFR, up to date as of November 5, 2026), the 2026 Florida Statutes, Twilio's guide to SMS character limits and the USPS holiday shipping dates, all read on November 9, 2026. This is general information, not legal advice. For texts outside Black Friday, our SMS marketing examples cover welcome, back in stock and win-back messages.
The five rules every Black Friday text follows
- The store's name first. On Black Friday morning, your customer receives texts from many stores at once. The first words say who is writing.
- One offer, one deadline, one link. "30% off sitewide until Monday midnight" and a link on your own domain. A second offer belongs in a second text, to another segment.
- One SMS. Twilio's guide explains that a message with only plain GSM-7 characters holds 160 characters, that one emoji or special character switches the whole message to UCS-2 and a 70-character limit, and that longer messages are split into segments of 153 (or 67) characters. Its US pricing page adds that text messages are charged per segment. Every template below is plain GSM-7 text: no emoji, no curly quotes.
- An opt-out on every marketing text. "Reply STOP to opt out" at the end. Order and shipping updates that carry no offer go without it.
- Inside the allowed hours, in the customer's time zone. No telephone solicitation before 8 a.m. or after 9 p.m. at the recipient's location under the federal rule, and some states are stricter (details further down).
Black Friday 2026 texting calendar
The Office of Personnel Management lists Thanksgiving Day on Thursday, November 26, 2026, which puts Black Friday on November 27 and Cyber Monday on November 30. The numbers refer to the templates below.
| Date | Texts | Who gets them |
|---|---|---|
| Mon Nov 16 to Thu Nov 19 | Save the date, early access sign-up (1, 2) | Everyone who agreed to your marketing texts |
| Mon Nov 23 to Tue Nov 24 | Wishlist, countdown (3, 4) | Opted-in contacts, starting with past buyers |
| Wed Nov 25, from 6 p.m. | Early access opens (5, 6, 7) | Early access sign-ups and your best customers |
| Thu Nov 26, Thanksgiving | No campaign to the full list; at most the early access reminder (8) | Early access sign-ups who have not bought |
| Fri Nov 27, 8 to 10 a.m. | Launch (one of 9 to 13) | Opted-in contacts who have not bought in the last 24 hours |
| Fri Nov 27, midday to 7:30 p.m. | Low stock, last call, still deciding (14, 15, 17) | People who clicked and did not buy |
| Fri Nov 27 to Mon Nov 30 | Cart reminders (22 to 25) | Shoppers who left a checkout |
| Sat Nov 28 to Sun Nov 29 | Weekend extension (16) | Opted-in contacts who have not bought |
| Mon Nov 30 | Cyber Monday (18 to 20) | Opted-in contacts, then clickers who did not buy |
| Tue Dec 1 | Cyber Week extension (21) | Opted-in contacts who have not bought |
| From Nov 27 | Order, shipping and delay texts (26 to 28) | Customers who ordered |
| Dec 10 to 15 | Shipping cutoff (29) | Opted-in contacts |
| After delivery | Review request (30) | Customers who received their order |
Send times are the recipient's local time. The same dates run on WhatsApp in our Black Friday WhatsApp plan, and our guide to what BFCM is explains the whole weekend and the 2026 dates.
Teaser texts: November 16 to 24
The teaser does one job: tell people the sale is coming and get the most interested to raise their hand.
Save the date
Atelier Nova: Black Friday starts Friday, Nov 27. Subscribers get first pick of the deals. Save the date: atelier-nova.com/bf Reply STOP to opt out
Early access sign-up
Atelier Nova: want our Black Friday prices a day early? Join the early access list here: atelier-nova.com/early Reply STOP to opt out
Wishlist
Atelier Nova: Black Friday is next week. Save your favorites now so they are ready when the sale opens: atelier-nova.com/wishlist Reply STOP to opt out
Countdown
Atelier Nova: 3 days to Black Friday. Up to 30% off sitewide starts Friday at 8am ET. Preview the deals: atelier-nova.com/bf Reply STOP to opt out
Early access texts: November 25 and 26
Early access rewards the people who signed up and your best customers, and spreads the first orders over two days.
Early access is open
Atelier Nova: early access is open, Sarah. Black Friday prices are live for you a day before everyone else: atelier-nova.com/early Reply STOP to opt out
Subscriber code
Atelier Nova: your early access code is EARLY25 for 25% off, valid until Friday 8am ET: atelier-nova.com/early Reply STOP to opt out
Best customers first
Atelier Nova: as one of our best customers, you shop Black Friday first. Your private link: atelier-nova.com/vip Reply STOP to opt out
Early access ends tomorrow
Atelier Nova: early access ends tomorrow at 8am ET. After that the deals open to everyone and sizes go fast: atelier-nova.com/early Reply STOP to opt out
Black Friday launch texts: November 27, morning
Pick one launch text per segment. The first hour sets the tone of the day, so send it before people start comparing stores.
Sitewide offer
Atelier Nova: Black Friday is live! 30% off sitewide until Monday midnight: atelier-nova.com/bf Reply STOP to opt out
Spend more, save more
Atelier Nova: Black Friday is on. Spend $100, save $20. Spend $200, save $50. Ends Monday: atelier-nova.com/bf Reply STOP to opt out
Bestsellers
Atelier Nova: our 3 bestsellers are 30% off for Black Friday, starting with the linen shirt: atelier-nova.com/best Reply STOP to opt out
Gift with purchase
Atelier Nova: Black Friday gift: a free canvas tote with every order over $75, while stocks last: atelier-nova.com/bf Reply STOP to opt out
Free shipping
Atelier Nova: free shipping on every order this Black Friday weekend, no minimum. Shop: atelier-nova.com/bf Reply STOP to opt out
Last-hours texts: November 27 to 29
These go to smaller segments: the people who clicked the launch text without buying, or the whole list once, when the offer really ends. Schedule the evening send before 8 p.m. local time if you text Florida numbers (see the rules section).
Low stock
Atelier Nova: the linen shirt is down to its last sizes at 30% off. Grab yours: atelier-nova.com/linen Reply STOP to opt out
Ends tonight
Atelier Nova: last call! Our Black Friday prices end tonight at midnight ET: atelier-nova.com/bf Reply STOP to opt out
Weekend extension
Atelier Nova: we kept Black Friday prices on for the weekend. 30% off until Sunday midnight: atelier-nova.com/bf Reply STOP to opt out
Still deciding
Atelier Nova: still deciding, Sarah? The pieces you looked at are still 30% off until Sunday: atelier-nova.com/bf Reply STOP to opt out
Cyber Monday texts: November 30
Cyber Monday works best with something new: a different category, a deeper discount on one line, or a clear end to the whole weekend.
Cyber Monday is live
Atelier Nova: Cyber Monday is here. 30% off sitewide, today only: atelier-nova.com/cyber Reply STOP to opt out
New category
Atelier Nova: new for Cyber Monday, 40% off accessories. Bags, belts and scarves, today only: atelier-nova.com/cyber Reply STOP to opt out
Last hours
Atelier Nova: 3 hours left on Cyber Monday deals. After midnight ET, prices go back up: atelier-nova.com/cyber Reply STOP to opt out
Cyber Week extension (December 1)
Atelier Nova: Cyber Week extended! 20% off sitewide until Wednesday midnight: atelier-nova.com/cyber Reply STOP to opt out
Abandoned cart texts for Black Friday weekend
Triggered when a shopper leaves a checkout unfinished, and sent only to customers who agreed to your marketing texts: a reminder that pushes a purchase is a marketing message. Over the weekend, the deadline of the offer is the reason to come back.
Cart saved, offer still on
Atelier Nova: your cart is saved, Sarah, and Black Friday prices apply until Monday. Finish your order here: atelier-nova.com/cart Reply STOP to opt out
Low stock in the cart
Atelier Nova: only 2 left in your size of the shirt in your cart. Complete your order: atelier-nova.com/cart Reply STOP to opt out
Code expires tonight
Atelier Nova: your code BF30 is still waiting in your cart and expires tonight at midnight ET: atelier-nova.com/cart Reply STOP to opt out
Cyber Monday cart
Atelier Nova: last chance for your cart at Cyber Monday prices. The deal ends at midnight ET: atelier-nova.com/cart Reply STOP to opt out
Our abandoned cart text guide covers the timing of each reminder and how to measure what they recover.
Shipping cutoff and follow-up texts: from November 27 to December
The first three are transactional: they inform about an order and carry no offer, so they go without the opt-out line. Add a discount to one and it becomes a marketing text.
Order confirmed
Atelier Nova: thanks, Sarah! Order #5120 is confirmed. Black Friday orders ship within 3 business days, and we will text you the tracking link.
Shipped
Atelier Nova: order #5120 has shipped. Track your parcel here: atelier-nova.com/track
Shipping delay
Atelier Nova: Black Friday orders are taking 2 extra days to pack. Order #5120 will ship by Thursday. A question? Reply to this text.
Shipping cutoff for the holidays
Atelier Nova: order by Tuesday, Dec 15 to get your gifts before Christmas. Gift guide: atelier-nova.com/gifts Reply STOP to opt out
Review request after delivery
Atelier Nova: has your Black Friday order arrived, Sarah? Tell us what you think in one minute: atelier-nova.com/review Reply STOP to opt out
For the cutoff date in template 29, start from your carrier's dates and take off your packing time. USPS recommends sending by Thursday, December 17 with Ground Advantage and by Friday, December 18 with Priority Mail for expected delivery before December 25 in the lower 48 states, and adds that the actual delivery date may vary.
Source: USPS 2026 holiday shipping deadlines, read on November 9, 2026. In 1, the Ground Advantage send-by date; in 2, the Priority Mail one. Alaska, Hawaii and international addresses have their own dates on the same page.
A store that needs two days to pack and ships Ground Advantage sets its cutoff on Tuesday, December 15, as in the template.
How to adapt these Black Friday templates
| Check | Why it matters on Black Friday |
|---|---|
| Fill the variables, then count again | A long first name or product name can push a 150-character text into two segments |
| One link per text, on your own domain | Customers can see where the link goes; one link keeps the text short |
| One discount code per send | BF30 for the launch and CYBER40 for Monday tell you which text sold |
| The same deadline everywhere | The text, the site banner and the checkout must end the offer at the same time |
| The segment written next to each text | Clickers, cart abandoners and buyers get different texts, not the same one three times |
| A test send to your own phone | Check the sender, the link and the line breaks before 10,000 people see them |
Before sending, paste each text into the editor on our SMS campaigns page: it counts characters and segments as you type, and adds the opt-out line in one click. If you send from a 10-digit number in the US, these texts also serve as the sample messages of your A2P 10DLC campaign, which our 10DLC registration guide covers.
Quiet hours, STOP and consent for Black Friday texts
Consent before the first marketing text. The FCC's rule at 47 CFR 64.1200(a)(2) requires the "prior express written consent" of the person called for telemarketing calls made with an automatic telephone dialing system, and defines it as a written agreement, bearing the person's signature, that clearly authorizes the seller to send advertisements or telemarketing messages to a given number. Black Friday is not the moment to text a list collected for order updates only. Our SMS opt-in guide explains what to collect and record.
STOP and revocation. Under paragraph (a)(10) of the same rule, a reply of "stop," "quit," "end," "revoke," "opt out," "cancel" or "unsubscribe" to a text is a reasonable way to revoke consent, and other words count too if a reasonable person would read them as a request to stop. Revocations must be honored within a reasonable time not to exceed ten business days. Paragraph (a)(12) allows one confirmation text that only confirms the opt-out, with no marketing in it, and presumes it falls within the consumer's consent when it is sent within five minutes.
Quiet hours. Paragraph (c)(1) bars telephone solicitations to a residential subscriber before 8 a.m. or after 9 p.m., local time at the called party's location. Some states set stricter rules. Florida's law bars commercial telephone sellers from making commercial telephone solicitation calls before 8 a.m. or after 8 p.m. in the called person's time zone, and from making more than three such calls to a person on the same subject in 24 hours (Fla. Stat. 501.616(6)). Ask counsel which state rules apply to your texts.
Source: 2026 Florida Statutes, section 501.616, read on November 9, 2026. In 1, the 8 a.m. to 8 p.m. window; paragraph (6)(b) just below sets the three-call limit.
In practice, for a Black Friday schedule: launch at 8 a.m. in each customer's time zone at the earliest, send the evening last call before 8 p.m., keep the Friday sends to three different segments, and make sure an opt-out recorded on Friday stops every tool that texts that customer before the Cyber Monday send.
The same Black Friday campaign on RCS or WhatsApp
A text carries words and a link. Two other channels carry the same offer with more on the screen:
- RCS. In the phone's own messaging app, the message shows your brand name and logo instead of a number, a card per product with its image and price, and buttons, as our RCS marketing page describes from Google's documentation. Template 11 becomes a carousel of the three bestsellers with a "Shop now" button. RCS reaches the phones and carriers that support it, so keep the SMS version for the rest. Our comparison of RCS and SMS covers the differences.
- WhatsApp. Each marketing message is a template approved by Meta, with an image, a text and buttons, and customers can reply in the same thread. Meta states on its per-user marketing limits page, read on November 9, 2026, that WhatsApp does not currently deliver marketing template messages to users with United States phone numbers. For a store that also sells in Europe or the UK, WhatsApp carries the same Black Friday offer to those customers: our Black Friday WhatsApp plan has the templates, the Meta fees and the messaging limits.
In practice: build one Black Friday campaign, split the segment by country and channel, and send SMS or RCS to US numbers and WhatsApp to the others, on the same dates.
Send these Black Friday texts from Shopify with Kanal
Kanal is a messaging app for e-commerce stores that goes deepest on Shopify, rated 5.0 on the Shopify App Store and used by 500+ brands. For the 30 texts above, it covers:
- The campaigns (templates 1 to 21 and 29). SMS campaigns to a segment of your store, sent now or scheduled, with the orders and revenue of each send in its report.
- The automated texts (22 to 28). SMS automation sends cart reminders, order and delivery updates, back in stock alerts and post-purchase offers on your store's events.
- Consent. Opt-ins and opt-outs sit on each customer's profile, so a STOP on Friday is still there on Monday.
- The other channels. The same segments receive WhatsApp campaigns, RCS and iMessage messages, chosen campaign by campaign.
Kanal's SMS campaigns page: paste a Black Friday text, add the opt-out line and check it fits in one SMS.
| Kanal plan | Price per month | What it covers |
|---|---|---|
| Pro | €89 | 1 user, chat widget and inbox, abandoned cart recovery, WhatsApp campaigns |
| Scale | €149 | 5 users, segments, unlimited and advanced automations, Klaviyo integration, SMS, RCS and iMessage |
| Business | €350 | Scale, plus flow setup and optimization by our experts |
Source: Kanal pricing and Kanal SMS page, read on November 9, 2026. SMS messages are billed on top of the plan, by destination country and number of segments: we give you the rate for your volumes during a demo.
To plan the whole weekend, Kanal's BFCM 2026 calendar lays out the sends day by day with their segments and WhatsApp templates, and opens after a short form. Before November 27, book a demo and we will set up your Black Friday texts on your own store.
See Kanal's SMS on your own store
- Bulk SMS campaigns to your customer segments
- Automated texts on every store event, cart reminders included
- The revenue of each send, next to your WhatsApp campaigns
Available from the Scale plan
See Kanal's SMS marketingAutomated SMSYesterday, 6:40 PM
Atelier Nova: your cart is waiting, Sarah. Finish your order here: atelier-nova.com/cartReply STOP to opt out.
- brands
- 500+
- to set up
- 5 min
- open rate on WhatsApp
- +90%
Nicolas helps e-commerce brands grow revenue with WhatsApp marketing. With deep expertise in Shopify ecosystems and conversational commerce, he shares proven strategies for abandoned cart recovery, broadcast campaigns, and AI-powered customer engagement.
