Nicolas Provost
WhatsApp Marketing & Shopify ExpertNicolas Provost is the founder of Kanal, the WhatsApp marketing platform for Shopify. He has spent years helping Shopify merchants turn WhatsApp into a primary revenue channel.
He has worked with more than 500 e-commerce brands on abandoned cart recovery, broadcast campaigns, and conversational commerce. He writes every article on this blog, grounded in real merchant results rather than theory.
Articles by Nicolas Provost
Agentic Commerce: What It Is and What It Changes for Stores
Agentic commerce explained: definitions from Google, Stripe and Shopify, the ACP and UCP protocols, what is live in the US, fees and how to prepare your data.
Read articleOct 7, 2026Apple Messages for Business: how it works in 2026
Apple Messages for Business lets customers message a company from the Messages app. Requirements, approved providers, cost, rules and how it compares.
Read articleOct 7, 2026Attentive Pricing in 2026: What Drives the Cost
Attentive does not publish prices. What it does publish: the four pricing drivers, billing rules, carrier fees per message, minimum commits and trials.
Read articleOct 7, 2026Average Order Value (AOV): Formula and How to Raise It
Average order value explained: the AOV formula, what to do with tax, shipping and refunds, how Shopify calculates it, examples and five ways to raise it.
Read articleOct 7, 2026ChatGPT on WhatsApp: official number, countries, limits
ChatGPT left WhatsApp in January 2026 and is back in the European Economic Area. The official number, what it can do, and the options for US numbers.
Read articleOct 7, 2026Customer Lifetime Value: Formula, Calculation and Examples
Customer lifetime value formula explained: how to calculate CLV, a worked example, the main variants, where to find it in Shopify and common mistakes.
Read articleOct 7, 2026Ecommerce Conversion Rate: Formula, Calculation and Shopify
Ecommerce conversion rate explained: the formula, a worked example, the variants, how Shopify calculates it and where to find it, common mistakes and levers.
Read articleOct 7, 2026How to edit a WhatsApp message (15-minute limit)
You can edit a WhatsApp message for 15 minutes after sending it. The steps on Android, iPhone and Web, what the other person sees, and what to do after.
Read articleOct 7, 2026Gorgias Pricing in 2026: Plans, Tickets and Overages
Gorgias pricing explained: Starter to Advanced plan prices, billable tickets, AI Agent fees, overage rates, annual billing and a worked example.
Read articleOct 7, 2026Gorgias vs Zendesk: Pricing and Shopify Fit Compared
Gorgias vs Zendesk for Shopify stores: per-ticket against per-agent pricing at three team sizes, AI fees, the Shopify integration and how to choose.
Read articleOct 7, 2026How to Know if Someone Blocked You on WhatsApp: 7 Signs
WhatsApp never tells you that you are blocked. The 7 signs listed in its Help Center, the other causes behind each one, and what a block changes.
Read articleOct 7, 2026iMessage vs WhatsApp: differences and which to use (2026)
iMessage works between Apple devices, WhatsApp on iPhone and Android alike. Compare encryption, features, group chats, cost and business use before you pick.
Read articleOct 7, 2026Klaviyo Pricing in 2026: Email, SMS and What You Pay
Klaviyo pricing explained: free plan limits, Email and Marketing plan prices by active profiles, SMS rates, automatic upgrades and how to control the bill.
Read articleOct 7, 2026Klaviyo vs Mailchimp: Pricing and Features Compared
Klaviyo vs Mailchimp for Shopify stores: prices at five list sizes, how each counts contacts, sending limits, overages, SMS and the Shopify integration.
Read articleOct 7, 2026Meta AI on WhatsApp: can you turn it off or remove it?
WhatsApp documents no setting that turns Meta AI off. What you can do instead: delete your chats with it, reset its copy, block it in a chat.
Read articleOct 7, 2026Omnisend vs Klaviyo: Pricing and Features Compared
Omnisend vs Klaviyo for Shopify stores: prices at five list sizes, email allowances, who is billed, SMS rates, support, Shopify setup and migration.
Read articleOct 7, 2026RCS business messaging: how it works and how to get access
RCS business messaging explained: what it is, how a brand gets access through Google's RCS for Business, what a message can show, and where WhatsApp fits.
Read articleOct 7, 2026Recharge Pricing in 2026: Plans and Transaction Fees
Recharge pricing explained: the $25, $99 and $499 plans, transaction fees per order, the 60-day trial, billing rules and a worked example with math.
Read articleOct 7, 2026How to Schedule a WhatsApp Message (What Works in 2026)
WhatsApp has no schedule button for regular chats. What its Help Center does document: scheduled business broadcasts, away messages, events and reminders.
Read articleOct 7, 2026Shopify and ChatGPT: How to Sell Your Products in ChatGPT
How Shopify products appear and sell in ChatGPT: Shopify Catalog, requirements, checkout on your own store, fees, settings and what is still announced.
Read articleOct 7, 2026Shopify Flow: What It Is, How It Works and Its Limits
Shopify Flow explained: the automation app built by Shopify, the plans that include it, triggers, conditions and actions, setup steps and documented limits.
Read articleOct 7, 2026Shopify Inbox: What It Is, What It Does and Its Limits
Shopify Inbox explained: the chat app built by Shopify for online stores, its AI Inbox agent, instant answers, quick replies, requirements and limits.
Read articleOct 7, 2026Shopify Magic: What It Is and What It Does in 2026
Shopify Magic explained: where Shopify's built-in AI features stand in 2026, from Sidekick and product descriptions to image editing, the Inbox agent and cost.
Read articleOct 7, 2026Shopify Plus Pricing: Cost, Fees and Terms in 2026
Shopify Plus pricing in the US: $2,300 a month on a 3-year term or $2,500 on a 1-year term, plus card rates, the variable platform fee and extra stores.
Read articleOct 7, 2026Shopify Pricing in 2026: Plans, Fees and Real Costs
Shopify pricing for US stores in 2026: Basic, Grow, Advanced and Plus plans in USD, card rates, transaction fees, and the cost of apps, themes and domains.
Read articleOct 7, 2026Shopify Return Policy: How to Create One and Set Rules
How to create a return policy on Shopify: the written policy page, return rules, self-serve returns, return labels, restocking fees and documented limits.
Read articleOct 7, 2026Shopify Review 2026: Strengths, Limits and Who It Fits
Shopify review for US merchants: ease of use, themes, apps, pricing and fees, SEO, support, reliability and platform risk, and who it fits in 2026.
Read articleOct 7, 2026Shopify Shipping Rates: Types, Setup and Plan Requirements
Shopify shipping rates explained: flat, order amount, weight, free and carrier-calculated rates, local delivery, pickup, setup steps and plan rules.
Read articleOct 7, 2026Shopify vs Amazon: Own Store or Marketplace? (2026)
Shopify vs Amazon for US sellers: selling plans, referral fees, card rates, FBA, who owns the customer relationship and how to sell on Amazon from Shopify.
Read articleOct 7, 2026Shopify vs BigCommerce: Pricing, Fees and Limits (2026)
Shopify vs BigCommerce compared for US stores: plan prices, sales thresholds, payment provider fees, apps, sales channels, support and migration paths.
Read articleOct 7, 2026Shopify vs Etsy: Fees, Traffic and Which to Choose (2026)
Shopify vs Etsy compared for US sellers: subscription and listing fees, transaction and payment fees, traffic, what you can sell, sales tax and using both.
Read articleOct 7, 2026Shopify vs Squarespace: Pricing, Fees and Selling (2026)
Shopify vs Squarespace compared for US merchants: plan prices, card rates, transaction fees, checkout, apps, support and how to move from one to the other.
Read articleOct 7, 2026Shopify vs Wix: Plans, Payment Fees and Selling (2026)
Shopify vs Wix compared for US merchants: plan prices, card rates, product limits, sales channels, apps, support and how to migrate between the two platforms.
Read articleOct 7, 2026Shopify vs WooCommerce: Costs, Fees and Control (2026)
Shopify vs WooCommerce compared for US stores: subscription or hosting costs, payment fees, maintenance, flexibility, apps and how to migrate between them.
Read articleOct 7, 2026SMS vs MMS: the difference, and what MMS messaging is
SMS is plain text sent over the cellular network. MMS adds photos, videos, audio and group chats, and needs data. Differences, limits and phone settings.
Read articleOct 7, 2026How to Transfer WhatsApp to a New Phone (iPhone, Android)
Move WhatsApp to a new phone without losing your chats: QR code transfer, Android to iPhone with Move to iOS, iPhone to Android, and what stays behind.
Read articleOct 7, 2026What does SMS mean? Meaning, limits and how it works
SMS means Short Message Service: plain text of 160 characters at most, sent over your carrier's network. How it works on iPhone and Android, cost and security.
Read articleOct 7, 2026What is iMessage? How it works, and iMessage on Android
iMessage is Apple's encrypted messaging service for iPhone, iPad and Mac. How it works, blue vs green bubbles, cost, and why Android phones cannot use it.
Read articleOct 7, 2026What Is ROAS? Formula, Calculation and Examples
What ROAS means and how to calculate it: the formula, worked examples, break-even ROAS, ROAS vs ROI and POAS, and what Meta, Google Ads and Shopify count.
Read articleOct 7, 2026WhatsApp Backup: How to Back Up and Restore Your Chats
Back up WhatsApp to Google or iCloud, restore your chats on Android and iPhone, turn on encrypted backup and fix a stuck backup, with official steps.
Read articleOct 7, 2026WhatsApp chat lock: lock, hide and unlock your chats
WhatsApp chat lock hides a chat behind your passcode, Face ID, fingerprint or a secret code. How to lock, open, hide and unlock chats on phone and Web.
Read articleOct 7, 2026WhatsApp disappearing messages: turn them on or off
WhatsApp disappearing messages erase new messages after 24 hours, 7 days or 90 days. How to turn them on or off, set a default timer, and what stays.
Read articleOct 7, 2026Why are my texts green? iMessage vs SMS vs RCS (2026)
Green texts on iPhone were sent as SMS, MMS or RCS instead of iMessage. What blue and green mean, what Sent as Text Message means, and how to get blue back.
Read articleOct 7, 2026Yotpo Pricing in 2026: Reviews Plans and Order Tiers
Yotpo pricing explained: free plan limits, Starter and Pro prices by monthly orders, Reviews Booster overage, annual billing, Loyalty and bundle prices.
Read articleSep 11, 2026Best AI Agents for Ecommerce: 11 Tools Compared (2026)
What an AI agent for ecommerce does, the 3 main types, and 11 tools compared on channels and pricing model: Kanal, Gorgias, Fin, Zendesk, Sidekick and more.
Read articleSep 11, 2026Ecommerce CRM: 10 Best Tools Compared (2026)
The 10 best ecommerce CRM tools compared (Kanal, Klaviyo, Brevo, HubSpot and more) on customer data, channels and starting price, and what a store CRM must do.
Read articleSep 11, 2026Ecommerce Marketing Automation: A Practical Guide for Shopify Stores (2026)
Ecommerce marketing automation explained: how flows work, the 10 flows every online store needs, email vs SMS vs WhatsApp, and how to set it up on Shopify.
Read articleSep 11, 2026Judge.me Email Marketing: What the New Shopify App Does and Costs
Judge.me, known for Shopify product reviews, now sells email marketing: automations, campaigns and popups, with 15,000 free emails a month. Features, pricing and where it fits in your stack.
Read articleSep 11, 2026Klaviyo Alternatives: 11 Tools for E-commerce Brands (2026)
Klaviyo alternatives compared: channels, pricing models and Shopify fit for Kanal, Omnisend, Brevo, Mailchimp, Shopify Messaging, Postscript and more.
Read articleSep 11, 2026Tidio Alternatives: 10 Live Chat and AI Agent Tools (2026)
Tidio alternatives compared: AI agents, live chat, WhatsApp and Shopify fit, with starting prices for Kanal, Gorgias, Zendesk, Intercom, Crisp and more.
Read articleSep 10, 202611 best WhatsApp chatbots and AI agents compared (2026)
The 11 best WhatsApp chatbot and AI agent platforms in 2026, compared on type of AI, store integrations and the starting price each vendor displays.
Read articleSep 10, 2026Best WhatsApp CRM: 12 Tools Compared (2026)
The best WhatsApp CRM tools compared: CRM features, e-commerce integrations and starting prices for Kanal, Wati, Respond.io, Kommo, HubSpot and more.
Read articleAug 20, 2026Comment to DM on Instagram: The Complete Setup Guide
Turn comments into DMs automatically: how comment-to-DM works, the keyword setup that converts, and how Shopify stores wire it to real product links.
Read articleAug 20, 2026ManyChat Pricing in 2026: Plans, Contacts and Real Cost
ManyChat pricing explained: five plans from $0 to $199 a month, active contact limits, overage fees, annual discounts and WhatsApp message fees.
Read articleAug 8, 2026AI Chatbot for Ecommerce: How Online Stores Use Them in 2026
What an AI chatbot for ecommerce actually does in 2026: support automation, guided selling, cart recovery, channel choice and how to measure ROI.
Read articleAug 7, 202650+ WhatsApp Message Templates for Ecommerce: Copy and Paste (2026)
53 WhatsApp message templates ready to copy and paste: abandoned cart, order updates, review requests, winback and promos. With Meta categories.
Read articleAug 3, 2026WhatsApp Statistics 2026: Users, Messages and Adoption Data
WhatsApp statistics for 2026 from WhatsApp and Meta: users, daily actives, a messaging record and business adoption, each linked to its primary source.
Read articleJul 31, 2026Instagram AI Chatbot: How Shopify Stores Automate DMs (2026)
What an Instagram AI chatbot is, how it differs from keyword bots, what Meta allows in DMs, and how Shopify stores use AI to turn conversations into orders.
Read articleJul 31, 2026WhatsApp Account Review: How Long It Takes & What to Do
WhatsApp account in review? WhatsApp says most reviews are completed within 24 hours. What the status means, how to request a review, what to do while you wait.
Read articleJul 31, 2026WhatsApp Usernames: How to Reserve Yours (2026 Guide)
WhatsApp usernames are rolling out in 2026: how to reserve your @username, the format rules, what changes for privacy, and what businesses must do about it.
Read articleJul 27, 2026Instagram Auto Reply and DM Automation: 2026 Store Guide
How Instagram auto reply works in 2026: saved replies and FAQs, DM automation platforms, the 48-hour marketing message cap, and when to bridge to WhatsApp.
Read articleJul 27, 2026Meta Business Agent: What Shopify Merchants Need to Know (2026)
What Meta Business Agent is, what it does on WhatsApp and Messenger, how Meta bills it per token since August 2026, and how it fits a Shopify store.
Read articleJul 27, 2026WhatsApp in Shopify Messaging: Pricing, Features and Limits
WhatsApp is live in Shopify Messaging: what the channel does, per-message prices by country ($0.106 UK, $0.172 France), limits and the US rule, October 2026.
Read articleJul 27, 2026Shopify Sidekick in 2026: What It Does and How Stores Use It
What Shopify Sidekick is, what the AI assistant does since the Spring '26 Edition, how MCP app extensions work, and what AI changes for store operations.
Read articleJul 27, 2026WhatsApp Business Search: How to Get Your Store Found (2026)
Users can now find businesses directly in WhatsApp search. The readiness checklist for your Shopify store: profile, catalog, verification and fast replies.
Read articleJul 27, 2026WhatsApp Marketing in the USA: What Works During Meta's Pause
Why WhatsApp marketing messages to US numbers are dropped: Meta does not deliver marketing templates to them. What still works, and error 131049 explained.
Read articleJul 16, 2026Best WhatsApp Marketing Software: 10 Tools Compared (2026)
The 10 best WhatsApp marketing software tools compared: features, e-commerce integrations and starting prices for Kanal, Wati, Zoko, Charles and more.
Read articleJul 16, 2026EU Customs Duty 2026: How ecomflow Helps Brands Stay Ahead
From July 1, 2026, the EU charges a €3 customs duty on parcels up to €150. How the duty works, why HS codes matter, and how ecomflow keeps brands compliant.
Read articleJul 16, 2026How to Use WhatsApp as a CRM for Shopify (2026)
How to use WhatsApp as a CRM: the limits of the Business app and how to get contact profiles, a shared inbox and automation for your Shopify store.
Read articleJul 15, 2026How to Check if a Number Is on WhatsApp (2026)
How to check if a number is on WhatsApp: the free wa.me link method, the contact-save method, and how to validate a whole opt-in list with the API.
Read articleMay 26, 2026Click-to-WhatsApp Ads Benchmarks 2026: How to Build Your Own
How to benchmark Click-to-WhatsApp Ads in 2026: the 4 metrics that matter, how to compute them, what changes by region and placement, and the cost stack.
Read articleMay 26, 2026WhatsApp Business Profile: 12 Best Practices That Convert
Set up a WhatsApp Business profile that converts in 2026. 12 best practices for photo, name, description, catalog, verification, and Shopify sync.
Read articleMay 26, 2026WhatsApp Business Quality Rating: How Meta Scores Your Number
Meta scores every WhatsApp Business number with a quality rating (Green, Yellow, Red). Definition, calculation, recovery playbook.
Read articleMay 26, 2026WhatsApp Channels for Business: Complete Guide (2026)
WhatsApp Channels for businesses: what a channel is, where to find the channels list, how to create one and share its link, and Channels vs newsletters.
Read articleMay 26, 2026WhatsApp Flows: Meta's In-Chat Forms Feature Explained (2026)
WhatsApp Flows let businesses send structured, rich in-chat forms for sign-up, booking, and lead capture. Setup, approval, pricing, and Shopify use cases.
Read articleMay 26, 2026WhatsApp Marketing for Jewelry Brands: Templates & ROI (2026)
WhatsApp playbook for jewelry brands on Shopify: 10 high AOV templates, VIP flows, gift season campaigns, made to order workflows and how to measure ROI.
Read articleMay 26, 2026WhatsApp Marketing for Subscription Boxes: Retention Playbook
WhatsApp playbook for subscription box Shopify brands: 10 templates, churn intercept, tier upgrades, the Recharge integration, and what to measure.
Read articleMay 20, 2026How Does WhatsApp Make Money? Meta's Business Model (2026)
How does WhatsApp make money with no subscription and no ads in chats? Paid business messaging and click-to-WhatsApp ads. The full breakdown.
Read articleMay 20, 2026How to Create a Poll on WhatsApp Group or Chat (+ Who Voted)
How to create a poll on WhatsApp, in a group or a chat: tap attach, then Poll, add up to 12 options, hide voter names or set an end time, edit the question.
Read articleMay 20, 2026WhatsApp Group: How to Create One & 1024 Member Limit (2026)
A WhatsApp group holds up to 1,024 members. How to create a group on iPhone, Android and Web, add members, share an invite link, and go past the limit.
Read articleMay 20, 2026WhatsApp Account Banned? How to Unban Your Number (2026)
My WhatsApp number is banned: how to get unbanned step by step, temporary vs permanent bans, and how businesses stay ban-proof on the official API.
Read articleMay 20, 2026WhatsApp Community vs Group: Limits & How It Works (2026)
A WhatsApp community links up to 100 groups and 2,000 members around one announcement group. Community vs group, member limits, and how to create one.
Read articleMay 19, 2026Abandoned Cart Email: 12 Examples That Convert (2026)
Abandoned cart email guide: 12 examples with full copy, subject line patterns to test, the 1h/24h/72h send sequence and how to pair it with WhatsApp.
Read articleMay 19, 2026Back-in-Stock WhatsApp Alerts: Setup + 8 Templates (2026)
Set up back-in-stock WhatsApp alerts on Shopify: opt-in placement, inventory webhooks, 8 templates, send timing and how to measure the revenue.
Read articleMay 19, 2026Business SMS for E-Commerce: The Complete Guide (2026)
Business SMS guide for Shopify stores in 2026. Compliance, opt-in rules, cost, 10DLC and short codes explained, plus when WhatsApp beats SMS for ecommerce.
Read articleMay 19, 2026Click to WhatsApp Ads (CTWA): Paid Acquisition Guide 2026
Master Click to WhatsApp Ads for Shopify in 2026: setup, budget, audiences, creative best practices, Meta pixel sync and how to scale your spend.
Read articleMay 19, 2026Delete WhatsApp Messages for Everyone: Time Limit & After
WhatsApp gives you two days to delete a message for everyone. Steps on iPhone, Android and Web, what the recipient sees, and what to do after the time limit.
Read articleMay 19, 2026Drive-to-Store WhatsApp Campaigns: 2026 Multi-Store Playbook
Drive in-store traffic with WhatsApp campaigns: geolocation, store-finder integration, click-and-collect and 12 templates for multi-store brands.
Read articleMay 19, 2026Free WhatsApp Number for Business: 5 Legit Methods in 2026
Virtual number for WhatsApp Business, free or near-free: 5 legit methods in 2026 without sharing your personal one, from Google Voice to the WhatsApp API.
Read articleMay 19, 2026How to Start with WhatsApp Business in 2026: Beginner Guide
Launch WhatsApp Business for your Shopify store in 2026: app vs API, profile setup, first message, opt-in collection and a growth playbook.
Read articleMay 19, 2026Klaviyo + WhatsApp Integration: Add WhatsApp to Your Flows
Add WhatsApp to your Klaviyo flows in 2026: why merchants stack both channels, the 3 integration paths, the first flows to migrate and attribution.
Read articleMay 19, 2026RCS message: what it means, RCS vs SMS, how to turn it off
An RCS message is a text sent over Wi-Fi or mobile data with the standard that modernizes SMS. What the label means, RCS on iPhone, encryption, settings.
Read articleMay 19, 2026Recover Deleted WhatsApp Messages in 2026 (iPhone, Android)
Recover deleted WhatsApp messages on iPhone and Android: restore a backup made before the deletion, what that restore costs you, and what is left without one.
Read articleMay 19, 2026Send a WhatsApp Without Saving the Number: 5 Ways (2026)
Send a WhatsApp message without saving the number: type wa.me/ plus the full international number in your browser. Five methods for iPhone, Android and desktop.
Read articleMay 19, 2026WhatsApp Abandoned Cart Recovery: 15 Templates That Convert
15 WhatsApp abandoned cart recovery message templates for Shopify stores in 2026: send time strategy, sequence length, compliance and how to measure ROI.
Read articleMay 19, 2026WhatsApp Automated Message: How to Set Up Auto Replies
Set up a WhatsApp automated message: greeting message, away message and quick replies in the WhatsApp Business app, with the steps on Android and iPhone.
Read articleMay 19, 2026Away, leave a message: WhatsApp meaning and 40 templates
"Away, leave a message" on WhatsApp means the contact is unavailable and you can still write. What the line is, who set it, and 40 away message templates.
Read articleMay 19, 2026WhatsApp Business App vs API: 2026 Decision Guide
WhatsApp Business app vs API for your Shopify store in 2026: pricing, features, scalability, automation and a decision framework with use cases.
Read articleMay 19, 2026WhatsApp Green Tick (Now a Blue Badge): How to Get Verified
The WhatsApp green tick is now a blue verified badge. How to get it on the API (Official Business Account) or in the Business app (Meta Verified).
Read articleMay 19, 2026WhatsApp Bot for Ecommerce: How a WhatsApp Chatbot Works
WhatsApp bot for online stores: how it works, rule-based flow or AI agent, Meta's rules (24-hour window, templates, opt-in), setup steps and metrics.
Read articleMay 19, 202650 WhatsApp Greeting Message Examples for Businesses (2026)
50 WhatsApp greeting message examples to copy for your business, by industry and language, plus how to set the automatic greeting in WhatsApp Business.
Read articleMay 19, 2026WhatsApp Loyalty Program: Build a VIP Tier in 14 Days (2026)
Build a WhatsApp VIP loyalty program for your Shopify store in 14 days: tier design, early access, member perks, message templates and a rollout plan.
Read articleMay 19, 202630 WhatsApp Marketing Examples and Campaign Ideas (2026)
30 WhatsApp marketing examples for beauty, fashion, food, wellness and home brands: the mechanic, why it works and how to adapt it to your Shopify store.
Read articleMay 19, 2026WhatsApp Marketing for Fashion DTC Brands: 2026 Playbook
WhatsApp marketing playbook for fashion DTC brands on Shopify: drops, sizing help, return reduction, back-in-stock alerts and 12 ready-to-use templates.
Read articleMay 19, 2026WhatsApp Marketing for Food & Beverage Brands: 2026 Playbook
The WhatsApp marketing playbook for food and beverage Shopify brands: restaurant DTC, coffee subscriptions, wine clubs and 15 templates (2026).
Read articleMay 19, 2026WhatsApp Marketing ROI: 12 KPIs, Formulas and Attribution
The 12 WhatsApp marketing KPIs every Shopify brand should track: formulas for CTR, ROAS, CAC and CLV, attribution windows and building your own benchmark.
Read articleMay 19, 2026WhatsApp Post-Purchase Playbook: 8 Flows for Repeat Customers
8 WhatsApp post-purchase flows that turn buyers into loyal customers: confirmation, shipping, delivery, review, cross-sell, win-back. With templates.
Read articleMay 19, 2026WhatsApp QR Code 2026: Complete Guide + Free Generator
Generate WhatsApp QR codes that open a pre-filled chat with your Shopify store: use cases, design tips, tracking and the best placements to convert.
Read articleMay 19, 2026WhatsApp Ticks Meaning: One Grey, Two Grey, Blue (2026)
What WhatsApp ticks mean: one grey tick is sent, two grey ticks delivered, two blue ticks read. Plus how to tell if a message was read without blue ticks.
Read articleMay 19, 2026How to Connect WhatsApp to Shopify: Setup Guide with Kanal
Step-by-step guide to connecting WhatsApp to your Shopify store with Kanal: install, cart sync, order webhooks, opt-in flows, and what to test before launch.
Read articleMay 19, 2026WhatsApp Status for Business: 20 Ideas to Drive Sales in 2026
20 WhatsApp Status ideas for ecommerce brands in 2026: product drops, behind-the-scenes, polls, countdowns and UGC, plus how to track what works.
Read articleMay 19, 2026WhatsApp Web Not Working: 12 Solutions to Fix It (2026)
WhatsApp Web not working? Open web.whatsapp.com, then try 12 fixes for loading, QR code and sync problems, supported browsers, and networks that block it.
Read articleMay 12, 2026Black Friday WhatsApp Marketing: 6-Step Shopify Playbook
The Black Friday WhatsApp marketing playbook for Shopify: pre-BF list building, broadcast timing, cart recovery, templates and KPIs for 2026.
Read articleMay 12, 2026WhatsApp Business Catalog: Shopify Setup Guide (2026)
Set up a WhatsApp Business catalog synced with Shopify: manual setup, API auto-sync, image specs, catalog message templates and WhatsApp Pay (2026).
Read articleMay 12, 2026WhatsApp Business Templates: 25 Meta-Ready Examples (2026)
WhatsApp Business templates on Meta: 25 examples by use case, the 3 categories, approval time (up to 24 hours), utility and authentication rules, costs.
Read articleMay 12, 2026WhatsApp Click-to-Chat Links: Generate, Track & Convert (2026)
Create WhatsApp click-to-chat links that turn Shopify visitors into customers: link generator, URL syntax, tracking and Click to WhatsApp Ads comparison.
Read articleMay 12, 2026WhatsApp Cloud API vs On-Premises: What the 2025 Sunset Means
Meta shut down the WhatsApp On-Premises API on October 23, 2025. What Cloud API offers, how it is priced and how to move a number still stuck on it.
Read articleMay 12, 2026WhatsApp Customer Support for Shopify: 12 Essential Flows
Build WhatsApp customer support for your Shopify store: 12 essential flows, AI tier-1 automation, Gorgias and Zendesk integrations and the metrics to track.
Read articleMay 12, 2026WhatsApp Marketing for Beauty Brands: Strategies & Templates
The WhatsApp marketing playbook for beauty and skincare brands: consultation flows, replenishment automation, VIP loyalty and 7 templates (2026).
Read articleMay 12, 2026WhatsApp Opt-in Rules: GDPR Compliance for E-Commerce (2026)
Master WhatsApp opt-in for Shopify in 2026: Meta business policy, GDPR Article 6, double opt-in, STOP routing and 5 compliant copy examples to paste.
Read articleMay 12, 2026WhatsApp vs SMS Pricing by Country: 20-Market Comparison (2026)
Compare WhatsApp vs SMS cost across 20 markets in 2026: indicative rates, break-even analysis for Shopify stores and how to cut your messaging bill.
Read articleApr 1, 2026How to Integrate Videos on Shopify to Boost Your Sales
Easily integrate videos on Shopify with PlayShorts. A complete guide, engagement strategies, and tools to turn your visitors into customers.
Read articleMar 31, 2026Abandoned Cart Recovery: 12 Strategies That Work in 2026
12 abandoned cart recovery strategies for 2026: send timing, channel mix, discount escalation, checkout fixes and the metrics to track on Shopify.
Read articleMar 31, 2026Best WhatsApp Business API Providers 2026: 14 Compared
The best WhatsApp Business API providers in 2026: 14 BSPs compared on pricing model, markup on Meta fees, channels and Shopify integration. Read October 2026.
Read articleMar 31, 2026WhatsApp vs Email Cart Recovery: When to Use Each
WhatsApp vs email for abandoned cart recovery: strengths, costs, opt-in rules, when to use each channel and how to combine them in one Shopify flow.
Read articleMar 25, 2026Conversational Commerce: Definition, Examples and Platforms
Conversational commerce means selling through chat: live chat, AI agents, WhatsApp, voice. How it works, examples, benefits, limits and 8 platforms.
Read articleMar 25, 2026Is WhatsApp SMS or MMS? SMS vs MMS vs RCS vs WhatsApp
WhatsApp is neither SMS nor MMS: it is an app that sends messages over the internet. How SMS, MMS, RCS and WhatsApp differ, in one table, for 2026.
Read articleMar 25, 2026WhatsApp Broadcast: Send Bulk Messages Past 256 Limit
WhatsApp broadcast explained: create a list, the 256-contact limit and the monthly cap, broadcast message samples to copy, and when to use the Business API.
Read articleMar 25, 2026WhatsApp Business API Guide: Setup, Pricing, BSPs (2026)
WhatsApp Business API explained: how it works, per-message pricing, top BSPs, Shopify integration, and a step-by-step setup checklist for e-commerce.
Read articleMar 25, 2026WhatsApp Business Pricing 2026: Cost per Message by Country
WhatsApp Business pricing in October 2026: the app is free to use, the API charges per message ($0.0250 marketing, $0.0034 utility in the US). 8 countries.
Read articleMar 25, 2026WhatsApp Business Web: Login, QR Code & Desktop App (2026)
Open WhatsApp Business Web in 30 seconds: QR code login from Chrome or any browser, fix a stuck QR code, link up to 4 devices, and get the Windows or Mac desktop app.
Read articleMar 25, 2026WhatsApp newsletter: how to send one, cost and rules
A WhatsApp newsletter is a regular message sent to subscribers who opted in. Three ways to send one, what each costs, the opt-in rules and templates.
Read articleFeb 10, 2026WhatsApp Marketing for E-Commerce: The 2026 Playbook
WhatsApp marketing for Shopify stores: cart recovery, broadcasts, AI chatbots, the metrics to track, and 12 plays that work in 2026.
Read articleTurn WhatsApp into your #1 sales channel
Install Kanal in 5 minutes and launch your first WhatsApp flow today.
