Why send mass SMS in 2024?
Before diving into sending methods, it's important to understand why mass SMS remains relevant:
1. High open rate: SMS have an open rate higher than 70% (WhatsApp messages <98%, read our complete guide on how to send mass WhatsApp messages?)
2. Speed: Messages are usually read within minutes of receipt.
3. Accessibility: Almost all phones can receive SMS, no internet connection needed.
4. Personalization: SMS can be easily personalized for each recipient.
5. Engagement: Short and direct SMS encourage immediate action.
6. Complementarity: They integrate well into a multichannel communication strategy.
7. Cost-effectiveness: Compared to other forms of advertising, SMS remain relatively inexpensive.
Methods for sending mass SMS in 2024
1. Platforms dedicated to mass SMS sending
Many specialized platforms exist, offering advanced features:
- Twilio
- Clickatell
- MessageBird
- Plivo
- MailingVox
Comparative table of existing solutions for sending mass SMS
These platforms generally offer:
- APIs for integration with your existing systems
- Contact list segmentation tools
- Message personalization features
- Detailed reports on campaign performance
2. Telecom operator services
Some telecom operators offer their own mass SMS sending services, often with advantageous rates for large volumes.
3. CRM software with SMS functionality
Many CRMs now integrate SMS sending features:
- Salesforce
- HubSpot
- Zoho CRM
The advantage is direct integration with your customer data.
4. Business messaging applications
Applications like WhatsApp Business API offer mass sending features, with the additional advantage of rich messages (images, videos, etc.).
5. All-in-one solutions like Kanal
Kanal stands out by offering a platform that integrates traditional SMS sending and the use of WhatsApp, allowing for a more flexible and modern approach to mass communication.
How to optimize your mass SMS campaigns
1. Segmentation: Divide your contact list for more targeted messages.
2. Personalization: Use the recipient's first name and other relevant information.
3. Timing: Send your messages at the right time of day.
4. Conciseness: Keep your messages short and impactful.
5. Clear Call-to-Action: Clearly indicate the action you want the recipient to take.
6. Easy opt-out: Always include a simple unsubscribe option.
7. Compliance: Ensure you comply with local data protection regulations.
The advantage of WhatsApp with Kanal for mass sending
While traditional SMS remain effective, using WhatsApp via Kanal offers several advantages:
1. Rich messages: Send images, videos, and documents in addition to text.
2. Two-way interactions: Facilitate conversations with your customers.
3. Reduced cost: WhatsApp messages are often cheaper than SMS.
4. Detailed analysis: Get in-depth insights into user engagement.
5. Automation: Set up automated workflows for more efficient communication.
6. Integration: Connect WhatsApp to your other business tools via Kanal.
Best practices for sending mass messages via WhatsApp
1. Respect WhatsApp policies: Make sure you have user permission.
2. Provide valuable content: Your messages should be useful and relevant.
3. Use message templates: WhatsApp Business API allows the use of pre-approved templates.
4. Personalize your messages: Use customer data to make your messages more relevant.
5. Respect sending frequency: Avoid overloading your contacts with too many messages.
Conclusion
In conclusion, mass SMS sending remains a powerful communication strategy in 2024, but integrating new technologies like WhatsApp via platforms such as Kanal can significantly improve the effectiveness and reach of your campaigns. By combining different methods and following best practices, you can create highly effective and engaging mass communication campaigns.
