Why use business SMS?
- High engagement: SMS messages are read almost instantaneously.
- Cost-effective: Cheaper than many other forms of advertising.
- Personalized: Possibility of adapting the message to each recipient.
- Fast: Instant dissemination of information.
- Ubiquitous: Works on all cell phones, with no need for an Internet connection.
How to send professional SMS messages
Send an SMS over the Internet
Sending SMS via the Internet has become the preferred method for companies to send mass SMS campaigns.
Here are the main steps:
- Choose an online SMS sending platform.
- Create an account and buy SMS credits.
- Import your contact list.
- Write your message.
- Schedule sending or send immediately.
SMS software
There are many software packages dedicated to sending professional SMS messages. Here are just a few features to look for:
- Customer database management
- Message personalization
- Send planning Results tracking
- Integration with other marketing tools
Cloud solutions like Kanal
Cloud solutions like Kanal offer a modern, flexible approach to sending business SMS messages. Kanal, in particular, stands out for :
- Intuitive interface
- Advanced segmentation features
- Easy integration with other marketing tools
- Detailed real-time analytics
- Built-in RGPD compliance
Comparative table of existing solutions for sending business SMS messages
Examples of effective business SMS messages
SMS appointment reminder :
Hello [First name], don't forget your appointment at [Company] tomorrow at 2pm. If you can't make it, call 01 23 45 67 89. See you tomorrow!
Promotional SMS :
[First name], get 20% off the entire [URL] site with code PROMO20. Offer valid until Sunday evening. Happy shopping!
Customer service SMS :
Your package [Number] has been dispatched. Scheduled for delivery on [Date]. Follow your parcel: [URL]. Thank you for your confidence!
Legal aspects and RGPD compliance
Sending business SMS is subject to strict regulations, including the RGPD in Europe. Key points to remember:
- Obtain explicit consent before sending SMS marketing messages.
- Always offer an easy unsubscribe option.
- Collect only the data you need and specify how it will be used.
- Ensure the security of personal data.Keep a record of consents.
Future trends in business SMS
- AI integration: Advanced personalization and optimization of sends thanks to artificial intelligence.
- Rich SMS: Inclusion of multimedia and interactive content in SMS.
- SMS Chatbots: Automation of SMS conversations for 24/7 customer service.
- Omnichannel integration: Perfect synchronization between SMS and other communication channels.
- Geolocation: Send targeted SMS based on the recipient's location.
Conclusion
Business SMS remains a powerful and effective communication tool for companies in 2024. With unrivalled engagement rates and flexibility of use, they offer an excellent return on investment when used correctly. By following best practices, respecting legal aspects and using modern tools like Kanal, you can create impactful SMS campaigns that engage your customers and stimulate your growth.Don't forget that the success of an SMS campaign relies on the relevance of the message, respect for your audience and a well thought-out strategy. Start small, measure your results and adjust your approach based on feedback to maximize the impact of your business SMS.
