Yotpo Pricing in 2026: Reviews Plans and Order Tiers

Yotpo is priced by product and by your store's monthly order volume: for Yotpo Reviews, the Starter plan was $89 a month and the Pro plan $169 a month for up to 500 orders, according to Yotpo's pricing page as of October 7, 2026. A free plan covers up to 50 monthly orders, Starter starts at $15 a month, and the Premium and Enterprise plans are custom quotes.

This guide reads Yotpo's pricing pages, its support center and its Shopify App Store listing as they stood on October 7, 2026, in US dollars. It focuses on Reviews and UGC, the product most Shopify stores start with, then covers Loyalty and the bundle.

How much does Yotpo Reviews cost?

Yotpo Reviews and UGC has five plans. Two have published prices that move with a "monthly order volume" selector, two are quoted by sales.

Source: Yotpo Reviews pricing page, plan cards and FAQ, as of October 7, 2026.

Yotpo's pricing FAQ confirms that Starter and Pro prices are shown on the page, and that you only need to contact sales for Premium, Enterprise, Discover and custom bundles.

What does Yotpo cost as your orders grow?

The price follows the selector. Here is what the pricing page displayed at the order volumes we set:

Source: Yotpo Reviews pricing page, order volume selector, as of October 7, 2026. Below 300 orders, use the selector on the page: Yotpo's FAQ gives $15 a month as Starter's starting price and $119 as Pro's.

Three things stand out:

• Starter stops at 1,000 orders. Yotpo's FAQ says Starter scales "up to $129/month at 1,000 orders". Above that, the selector keeps Starter at its 1,000-order tier and moves the recommendation to Pro.
• Pro's published range stops at 4,000 orders. From 4,000 orders, the page recommends Premium, and from 6,000, Enterprise.
• The steps are uneven. On Pro, going from 500 to 1,000 orders adds $100 a month, and going from 1,000 to 2,000 adds $30.

What does "monthly orders" mean for the bill?

Yotpo's plans are sized by the number of orders for which it can send review requests each month. Its support center describes the tiers this way:

• Free: automatic review request emails for up to 50 orders a month, with up to 500 outgoing emails (follow-up emails and multiple product purchases included).
• Starter: tiers named after their allowance. Starter 100 allows 100 automatic review requests a month, Starter 200 allows 200, and so on. Each Starter plan allows up to 2,000 outgoing emails.
• Kickstart credits: the plan comparison lists 200 credits during your first month on Free, Starter and Pro, in addition to the monthly order amount, and unlimited on Premium.

So the number to bring to the pricing page is your store's order count in a normal month, and in your peak month.

What happens when you exceed your order limit?

By default, collection stops. The support center states: if you exceed your order limit for the month, your review request emails will be capped, until you reach out to Yotpo or upgrade your account on the billing page.

Yotpo offers two ways to keep collecting:

Reviews Booster. According to its support article, Reviews Booster adds orders on top of your monthly allowance on Starter and Pro plans:

• You choose a maximum number of additional orders, and can change it at any time.
• You pay your monthly subscription fee plus the additional orders you actually used. The price per additional order varies with your plan.
• Additional orders are billed in the same billing cycle as your regular subscription fee, and your monthly fee itself does not change.
• If you enable it after you have already reached your limit, requests for the orders placed in between are not sent.

Yotpo's own example: the Starter 50 plan costs $15 a month. You allow up to 25 additional orders and use 10. You pay $15 + (10 × $0.20) = $17.

Upgrading. The pricing FAQ says brands can upgrade to a plan with more orders and pay only the prorated difference for the upgraded package.

How does annual billing change the price?

Yotpo's Shopify App Store listing shows both billing options at each plan's starting price:

Source: Yotpo on the Shopify App Store, as of October 7, 2026. The listing adds: "Pricing changes based on order volume."

Other billing rules Yotpo documents:

• Contracts. The pricing FAQ describes flexible month-to-month plans for brands getting started and annual contracts for brands looking for extra service and support.
• Changing and cancelling. The support center says you can switch plans at any time and cancel at any time through the billing page, and that you own your reviews and can export them after cancelling.
• Billing through Shopify. When a Shopify merchant enables Reviews Booster, Yotpo redirects to Shopify to approve the subscription. The listing also notes that external charges may be billed by Yotpo separately from your Shopify invoice.
• Add-ons on annual plans. In the plan comparison, Visual UGC is marked "Add-on for annual plan" on one tier and included on the tier above.

What does a year cost? A worked example

The store is fictional. Prices are the monthly prices from the selector table above.

A Shopify store ships 450 orders in a normal month and wants photo reviews and Google Rich Snippets, which Yotpo lists from Starter.

• Plan: 450 orders fits the 500-order tier. Starter: $89 a month.
• Ten normal months: 10 × $89 = $890.
• November and December: orders rise to 900 a month. Two options:
  • Move to the 1,000-order tier for two months: 2 × $129 = $258. Year total: $890 + $258 = $1,148.
  • Stay on the 500-order tier with Reviews Booster for 400 additional orders a month. The per-order price for this tier is shown in your account, not on the public page, so this option cannot be priced here. Compare it with the $40 a month difference between the two tiers ($129 - $89).
• If the store wanted Pro features (seller ratings, AI review summaries, custom questions): 10 × $169 + 2 × $269 = $1,690 + $538 = $2,228.

The gap between Starter and Pro in this example is $2,228 - $1,148 = $1,080 a year, which is the number to weigh against the Pro features you would actually use.

What do Yotpo Loyalty, the bundle and Discover cost?

Yotpo sells three core products and a bundle. Its pricing page gives these entry points:

Source: Yotpo pricing page, FAQ, as of October 7, 2026.

You can start with a single product and add others later.

What is not included in the price?

• Other platforms. Yotpo's FAQ notes that non-Shopify platforms may require additional implementation and maintenance fees.
• Multiple domains. Supported through a customized plan, and additional fees may apply.
• Live moderation. Having Yotpo's professional services team moderate your content is listed as an add-on.
• Retail syndication. Syndicating reviews to retailers is listed as an add-on.
• Features above your tier. Seller ratings, custom questions and the Klaviyo and Gorgias integrations start at Pro. API and webhook access and multi-store management start at Premium.

How do you check your own Yotpo cost?

1. Pull your order count for the last 12 months from Shopify, and note the average and the peak month.
2. Set the selector on Yotpo's pricing page to both numbers and write down the Starter and Pro prices.
3. List the features you need and find the lowest plan that includes each one in the plan comparison.
4. Decide how to handle peaks: a higher tier, Reviews Booster with a cap, or capped requests.
5. Ask for the annual price at your tier if your volume is stable, and compare it with twelve monthly payments.
6. Compare with other review apps. Our ranking of the best review apps for Shopify lists their prices and billing bases, and the best loyalty apps for Shopify does the same for loyalty.

Yotpo's listing has a rating of 4.8 out of 5 from 4,625 reviews on the Shopify App Store as of October 7, 2026.

Where does WhatsApp fit with reviews?

Yotpo sends its review requests by email, with SMS reminders listed in its plan comparison. WhatsApp can run in a dedicated app next to your review tool. Kanal, our WhatsApp marketing app for Shopify, has no integration with Yotpo. It has its own review collection feature, which collects reviews on WhatsApp, alongside order notifications on the same channel. If you use Klaviyo for email, our Klaviyo pricing guide covers its Reviews add-on, which is also priced on monthly orders.

Yotpo pricing at a glance

Yotpo's price is set by your order volume and by the plan whose features you need. Bring your average and peak order counts to the selector, check which plan holds each feature you care about, and decide in advance what happens in the months when you pass your allowance.