Also called click-to-message ads, these are run from Meta's ad platform. The call to action takes the user straight into a WhatsApp conversation with the advertiser.
Because the customer starts the chat, the interaction opens a 24-hour customer service window and counts as a customer-initiated conversation. The business can then reply with free-form messages.
For e-commerce, click-to-WhatsApp ads are a strong way to turn ad spend into real conversations: capturing the contact, answering questions, and nudging toward a purchase, while building an opted-in list for later campaigns.
