Each quick reply pairs a short keyword with a full message, optionally including media. Typing / in a chat opens the list of saved replies, and one tap inserts the chosen answer, ready to be personalized before sending.
They are built for the questions every shop answers daily: opening hours, shipping costs, return policy, payment options. The app stores a maximum of 50 quick replies, and media files are not supported in quick replies on WhatsApp Web or Desktop.
Quick replies in the app are distinct from the quick reply buttons of the API's interactive messages, which customers tap. At larger scale, teams usually move to a shared inbox where snippets, templates, and automations replace manual shortcuts.
