Each quick reply pairs a short keyword with a full message, optionally including media. Typing / in a chat opens the list of saved replies, and one tap inserts the chosen answer, ready to be personalized before sending.
They are built for the questions every shop answers daily: opening hours, shipping costs, return policy, payment options. The app supports dozens of saved replies, enough to cover the entire FAQ of a small business.
Quick replies in the app are distinct from the quick reply buttons of the API's interactive messages, which customers tap. At larger scale, teams usually move to a shared inbox where snippets, templates, and automations replace manual shortcuts.