The widget usually floats in a corner of the page and opens WhatsApp directly, in the mobile app or WhatsApp Web, sometimes after showing a small teaser window with a greeting and an expected response time.
Compared with a classic live chat, the conversation does not die when the tab closes. It lives in the customer's WhatsApp, the business gains a durable contact, and the exchange can continue hours later without starting over.
For an online store, the widget is both a pre-sale question desk and an opt-in entry point. Kanal ships a customizable widget for Shopify storefronts, so product questions land in the same inbox as campaigns and automations.
