The challenge
Arntreal, a rising streetwear brand, needed to seamlessly convert form submissions into WhatsApp subscribers and automate their communication flow to prepare for their second product drop.
The solution
Implementing Kanal's API to connect their subscription form directly to WhatsApp, combined with automated messaging sequences to nurture leads and drive sales.
Technical Implementation
- API Integration:
- Connected submission form to Kanal's API
- Automatic WhatsApp opt-in on form completion
- Real-time data synchronization
- Custom field mapping for personalization
- Automation Workflow:
- Welcome sequence triggered by form submission
- Personalized messages using custom variables
- Automated drop reminders
- Smart follow-up based on user interactions
Key results
Integration Performance:
- Form-to-WhatsApp conversion: 95%
- Message delivery rate: 100%
- Open rate: 98.9%
- API response time: <1s
Sales Impact:
- Revenue: 267K€ in 10 minutes
- Daily app downloads: 500
- ROI: 789x
- Lead-to-customer conversion: 35%
Automation Efficiency:
- Customer service time saved: 80%
- Automated responses: 92%
- Message personalization rate: 100%
- Customer satisfaction: 4.9/5
Strategy Details
- Form Integration:
- Instant WhatsApp opt-in upon form submission
- Automated welcome message with custom variables
- Dynamic tagging based on user preferences
- Automated Communication Flow:
- Day 1: Welcome message + App download link
- Day 2-5: Product teasers
- Day 6: Exclusive preview access
- Drop day: Coordinated release notifications
- Custom Variable Usage:
- {first_name} for personalization
- {preferred_style} for targeted recommendations
- {signup_date} for sequential messaging
- {location} for timezone-based notifications
Conclusion
By leveraging Kanal's API integration and automation capabilities, Arntreal created a seamless system that converted form submissions into engaged WhatsApp subscribers. This technical foundation, combined with strategic automated communications, led to their impressive 267K€ drop and consistent app growth.
Ready to create your own success story with WhatsApp? Transform your e-commerce brand with personalized conversations and targeted campaigns on WhatsApp in minutes.