The challenge
Chez Baba Paris, an e-commerce company specializing in Moroccan home decor, was looking to increase sales and better engage its customers.
The solution
Using WhatsApp via the Kanal platform for direct, personalized communication.
Key results
Sales and conversion:
- Sales increase: +15% in 6 months
- Average basket: +15%
- Conversion rate of WhatsApp campaigns: 8.5%
Customer engagement:
WhatsApp message open rate: 92%
Click rate: 15%
New WhatsApp subscribers: +2500 in 6 months
Marketing efficiency:
Customer acquisition cost: -25%
ROI of WhatsApp campaigns: 7.8x
Conclusion
By integrating WhatsApp via Kanal, Chez Baba Paris has transformed its customer communications, boosted sales and improved customer loyalty, proving the effectiveness of this channel for e-commerce.