The green tick signals to customers that they are talking to an authentic, Meta-verified business rather than an impostor. It appears next to the business name in chats and the profile.
It is not automatic. Meta grants it based on criteria like brand notability and authenticity, and many businesses operate effectively without it. It is a trust marker, not a requirement to use the platform.
Beyond credibility, verification can improve how the business name is displayed. The badge is awarded at Meta's discretion and is separate from the business verification step every account completes.
