WhatsApp Green Tick (Now a Blue Badge): How to Get Verified

How do you request the badge on the WhatsApp Business Platform?

Before you start, check the display name: Meta asks that the number already uses the correct display name, and once a number has Official Business Account status you have to contact direct support to change it (Display names). Then follow the steps of the Meta Business Help Center:

1. Go to Meta Business Suite and select your business portfolio.
2. Click All tools.
3. Click WhatsApp Manager.
4. In the WhatsApp accounts section, find and click the phone number for which you want to request an official business account.
5. In the Profile section, find Official business account and click Submit request. If two-step verification is off, click Turn on two-step verification first: the request cannot be submitted without it.
6. Enter the required information.
7. Click Submit.

Meta then reviews the request and sends a notification saying whether the status has been granted. It publishes no review time for this request.

If you meet the criteria and see no option to apply, Meta's instruction is to contact your Meta point of contact, your Solution Provider or Meta Support. You can read the status of a request through the API with the official_business_account field of the phone number.

If business verification is the missing piece, it happens elsewhere: in the Security Center of Meta Business Suite, click Start verification, enter your legal business name, address, phone number and website exactly as they appear for your legal entity, then confirm your connection to the business by email, phone, text message, WhatsApp message or domain verification. Meta says a decision may take up to 14 working days (Verifying your business in Meta Business Suite, as of October 7, 2026).

How do you get the badge in the WhatsApp Business app?

First check that the option exists for you: go to Settings or Business Tools in the WhatsApp Business app and tap Meta Verified. If the option does not appear, it is not yet available to you. Then, per WhatsApp's Help Center (Android steps, as of October 7, 2026):

1. From the chat list, tap Tools.
2. Tap Meta Verified.
3. Tap Continue.
4. Tap the button for the subscription package recommended for your business.
5. Select the account or accounts you want to verify. You can bundle linked Facebook or Instagram accounts.
6. Tap Continue.
7. If the account meets the eligibility requirements, set up your payment method, tap Pay and complete the payment. WhatsApp notes that this payment is refunded if Meta is unable to verify your business.
8. Tap Next, select your business, then tap Next again. If your business is not listed, tap None of these matches my business.
9. Select a verification method, then tap Next.
10. Provide your verification information, then tap Next or Submit.
11. Tap Done.

WhatsApp says the verification may take up to three business days, and longer in some instances when submission volumes are high.

Three points to know before paying:

• The name must match. The business name used for the subscription has to match the name on any business documentation you provide.
• Subscribing is not the same as being verified. After you subscribe, Meta verifies the business automatically, or asks for documents (which does not guarantee verification), or the subscription runs without a verification option. You keep the other benefits of the plan in all three cases.
• The price is shown in the app. WhatsApp describes four packages (Business Standard, Business Plus, Business Premium and Business Max), all with a verified badge, and says plans may be limited to select businesses or locations. Meta's page on Meta Verified for businesses displays prices, without naming the countries they apply to, so rely on the amount the app shows for your account.

What happens if your request is refused, and when can you apply again?

Official business account. A denial means Meta's team reviewed the account and found that it does not meet the eligibility requirements at this time. Meta adds that decisions cannot currently be appealed, and that you must wait 30 days before submitting another request (Meta Business Help Center and Meta for Developers, as of October 7, 2026). Meta publishes no list of refusal reasons beyond the eligibility criteria. In the meantime you can still edit your business profile: picture, email, website and description. Our guide to WhatsApp Business profile optimization covers those fields.

Business verification. Meta lists these reasons for a rejected submission (Meta Business Help Center):

• submitting, or being suspected of submitting, false or misleading information;
• attempting to claim or verify a business portfolio you do not own or are not authorized to represent;
• trying to circumvent Meta's verification review system;
• having a website that fails to load, is not HTTPS compliant, or contains a link that leads to an error message.

Here Meta says you may be eligible to appeal, from the Security Center.

Meta Verified in the app. WhatsApp gives three reasons a verification fails (Can't complete verification):

• you did not complete the verification process (the subscription is canceled and you are eligible for a refund);
• WhatsApp could not confirm your connection to the business (choose a different business record or verification method);
• you changed your WhatsApp Business profile after subscribing.

If your business is newly registered and does not appear on the Select your business screen, WhatsApp recommends trying again after 4 weeks. If your business name differs from your profile name, tap Update profile name: WhatsApp says the review typically takes about 48 hours.

What does the badge change for a store, and what does it not change?

What Meta says changes with an official business account (Meta Business Help Center, as of October 7, 2026):

• Your name instead of your number. The display name replaces the phone number in the chat list, chat screens, chat groups and contacts view, even if the customer has not saved you as a contact. For a standard business account, the display name appears only in the contacts view, in smaller text.
• The badge itself, in the profile and in chat thread headers.
• Search inside WhatsApp. Meta notes that a number without the status does not appear in search results when users look for it inside WhatsApp, unless the user has added it to their contacts.

For a Meta Verified subscriber on the app, WhatsApp says the badge can be visible in the Calls tab, business profiles, context cards, chats and incoming calls.

What the badge does not change:

• Messaging limits. Meta's messaging limits page does not mention the badge. A new business portfolio starts at 250 and moves to 2,000 by completing a scaling path: verifying the business, having your partner verify it, or sending 2,000 delivered messages outside customer service windows to unique users within a 30-day period, using templates with a high quality rating. After that, Meta raises the limit automatically (10,000, 100,000, then unlimited) based on message quality and usage. See how the quality rating works.
• The rules. The Messaging Policy applies with or without a badge. Complying with it is the first eligibility criterion.
• Permanence. WhatsApp writes that a verified badge is not permanent. On the app, Meta may ask for additional verification, and editing your business profile after you get the badge costs you the verified status. Switching the account to WhatsApp Messenger removes it, and changing your phone number cancels the subscription.

Meta publishes no figure on how the badge affects opt-in, reply or conversion rates, so we quote none.

What should a Shopify store do first?

If your number runs through an API provider, you are on the WhatsApp Business Platform: the route is the official business account, and the request is made in your own WhatsApp Manager. Start with the conditions you control: an approved display name, two-step verification, and business verification in the Security Center. Our WhatsApp Business API guide covers the setup, and the official business account glossary entry sums up the status.

If you run on the WhatsApp Business app, check whether Meta Verified appears under Tools.

Either way, the badge is not a prerequisite for messaging customers. Kanal is a WhatsApp marketing and sales app for Shopify stores: campaigns, abandoned cart recovery, order notifications and a team inbox. The badge request itself stays between you and Meta, in your own WhatsApp Manager. Plans are on the pricing page.

Sources

All read on October 7, 2026.

• Meta for Developers: Official Business Accounts, Display names, Messaging limits
• Meta Business Help Center: Request a WhatsApp official business account, About different types of WhatsApp Business accounts, About WhatsApp Business display name, Verifying your business in Meta Business Suite, Why was my business verification submission rejected?
• WhatsApp Help Center: About verified business accounts, About Meta Verified for Business on WhatsApp, How to subscribe, Eligibility requirements, Can't complete verification, About Meta One plans