WhatsApp Channels are a one-to-many broadcast feature in the Updates tab, where admins post to an unlimited audience of followers who can react and vote but not reply.
This page defines the term. The WhatsApp Channels guide covers how to create a channel, grow it and use it for a brand.
Channels live outside the chat list, in the Updates tab. Followers are invisible to each other, their phone numbers stay hidden from the admin, and the flow is strictly one-way: posts, reactions, and polls, but no replies or threads.
A channel complements rather than replaces opted-in marketing on the API: it cannot segment, personalize, or converse.
WhatsApp Channels for businesses: what a channel is, where to find the channels list, how to create one and share its link, and Channels vs newsletters.
A WhatsApp newsletter is a regular message sent to subscribers who opted in. Three ways to send one, what each costs, the opt-in rules and templates.
WhatsApp broadcast explained: create a list, the 256-contact limit and the monthly cap, broadcast message samples to copy, and when to use the Business API.
Kanal is the all-in-one WhatsApp marketing platform for Shopify: abandoned cart recovery, broadcast campaigns, order notifications, and an AI chatbot, all in one place.
A WhatsApp broadcast is one message sent to many contacts at once, each of whom receives it as an individual chat. On the WhatsApp Business Platform, a broadcast is a marketing template sent to a list or segment of opted-in customers.
WhatsApp Communities bring several related WhatsApp groups together under one umbrella, with an announcements space where admins reach every member at once. A community can hold up to 100 groups and 2,000 members.
A WhatsApp opt-in is the permission a person gives a business to send them messages on WhatsApp. WhatsApp's Business Messaging Policy requires it before any message: the business must have the person's phone number and their agreement to hear from that business.
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