A community bundles groups that share a context, such as a school, a club, a neighborhood, or a customer program, and adds an admin-only announcement group broadcast to every member across the sub-groups.
Members join the sub-groups that concern them and discuss there, while announcements stay low-noise. Admin tools cover who can post, who can add members, and which groups belong to the community.
For businesses, communities suit tight-knit use cases like VIP clubs, beta testers, or local customer groups. Unlike API broadcasts, there are no templates and no segmentation, and membership is visible within a group, so they complement opted-in marketing rather than replace it.