Pairing takes a QR code scan from the phone. Thanks to multi-device support, the browser session then keeps working even when the phone is offline, and the native desktop apps for Windows and macOS follow the same model.
For a small business on the WhatsApp Business App, WhatsApp Web is often the daily driver: faster typing, easy copy-paste of order details, and quick replies available from the keyboard.
Its limits appear with team scale: one account, a handful of linked devices, no assignment, notes, or analytics, and no way to know who answered what. Support teams that outgrow it move to an API-based shared inbox.
