Flows turn a freeform chat into a guided interface. Instead of typing answers, the customer moves through screens with inputs, dropdowns, and buttons, so the interaction is structured and predictable.
Typical uses include appointment booking, lead capture forms, sign-ups, surveys, and step-by-step product configuration, all completed without leaving WhatsApp.
For merchants, Flows reduce friction in tasks that would otherwise need a website form, and they keep the data collection inside the same conversation as marketing and support.
