Boost sales with the top Shopify SMS marketing apps of 2025. Compare features, pricing & automation tools to engage customers with personalized messages & drive ROI.
App | Campaign Automation | Two-Way Messaging | Compliance Features | Price |
|---|---|---|---|---|
 Kanal 🥇 Best App | Yes | Yes | Yes | Free to install, then $59/month |
 Klaviyo Email & SMS | Full (AI-powered flows + Advanced segmentation) | Yes (With team inbox) | Full (Advanced compliance + consent management) | Free (250 contacts), SMS: $15/mo (1250 credits), Email: $20/mo (500 contacts) |
 TxtCart | No (SMS only) 📱 | No ❌ | Yes (45 days) 💾 | $29/month + 15% of recovered sales (after $1,000 free) |
 Aftership SMS | Full (Flows + AI recommendations + A/B) | No | Partial (Basic compliance) | Free (300 contacts), $11/mo (500), $119/mo (10k), $179/mo (10k+) |
 Fastr SMS | Full (Multi-channel flows + Abandonment) | Yes (Basic inbox) | Partial (Basic compliance) | Free plan, $6.99/mo (100 SMS), $12.99/mo (200 SMS), $29.99/mo (500 SMS) |
 SMSBump Yotpo | Full (AI-powered + Advanced flows) | Yes (Automated on Premium) | Full (Advanced compliance + opt-in tools) | Free (10k emails), $19/mo (Starter), $59/mo (Pro), $199/mo (Premium) + SMS costs |
 Postscript SMS | Full (Flows + Segments + A/B + Personalization) | Yes (With team inbox) | Full (Advanced compliance tools) | Free to install ($25 min spend), $100/mo (Growth), $500/mo (Professional) + SMS costs |
 Omnisend SMS | Full (Flows + Segments + A/B) | No | Full (Consent collection + segmentation) | Free plan, $16/mo (500 contacts), $59/mo (2500 contacts) |
 | ||||
|
Kanal provides a comprehensive WhatsApp marketing solution with powerful automation and analytics capabilities.
• Complete marketing feature suite
• Advanced analytics platform
• Enterprise-grade reliability
• Premium support service
• Premium pricing structure
• Advanced feature learning curve
With a strong 4.6/5 rating from nearly 3,000 merchant reviews, Klaviyo stands as a veteran player (launched 2012) in the marketing automation space. The platform distinguishes itself through advanced data integration capabilities and AI-powered features.
Three-tier approach:
Klaviyo is particularly valuable for:
Klaviyo emerges as a sophisticated marketing platform that particularly excels in data integration and AI-powered optimization. The platform's extensive integration capabilities and advanced features position it as a leader in the enterprise marketing space.
What truly sets Klaviyo apart is its comprehensive approach to data unification and analysis. The platform's ability to integrate with 350+ services and provide real-time data synchronization makes it particularly valuable for data-driven marketing teams seeking deep insights and advanced personalization capabilities.
The separation of email and SMS pricing, while potentially more complex, allows merchants to scale each channel independently based on their needs. The free tier provides a substantial entry point for testing, while the advanced features in paid tiers offer sophisticated tools for scaling businesses.
The platform's AI capabilities, including smart content generation and predictive analytics, demonstrate its commitment to leveraging technology for marketing optimization. While the learning curve may be steeper than simpler solutions, the depth of features and data capabilities justify the investment for merchants serious about data-driven marketing.
TxtCart represents a new generation of abandoned cart recovery tools, distinguishing itself through AI-powered conversational SMS marketing. Since its launch in February 2021, it has maintained an impressive 4.7/5 rating across 189 merchant reviews, with a particular emphasis on its artificial intelligence capabilities.
Key Differentiators:
Performance Metrics:One merchant (Gamenetics) reported generating $8,500 in additional revenue within just 45 days, demonstrating the platform's potential ROI. The system combines automated workflows with AI-driven personalization, creating what merchants describe as a "money printer" effect for their stores.
Standout Features:
Limitations:
Best Suited For:TxtCart particularly shines for merchants focusing on the US market who prefer SMS as their primary recovery channel and want to leverage AI for personalization. It's especially effective for stores with average order values above $50, where the recovery fees can be justified by higher cart values.
The platform's main strength lies in its ability to maintain human-like conversations through AI, moving beyond simple automated sequences to create genuine engagement with abandoned cart customers. This approach has proven particularly effective for brands requiring a more nuanced communication style.
With an impressive 4.9/5 rating from over 6,300 merchant reviews, AfterShip positions itself as an all-in-one marketing platform combining email, SMS, and conversion tools. This established platform (launched 2019) distinguishes itself through its unified approach and AI capabilities.
Four-tier structure:
AfterShip is particularly valuable for:
AfterShip emerges as a comprehensive marketing solution that excels in providing a unified platform for multiple marketing channels. The platform's integration of AI-powered features and conversion tools sets it apart from traditional SMS-only solutions.
What truly distinguishes AfterShip is its all-in-one approach, combining email, SMS, and conversion tools in a no-code environment. The platform's focus on ease of use and comprehensive functionality makes it particularly attractive for merchants seeking to consolidate their marketing stack.
While the SMS features may be more basic compared to dedicated SMS platforms, the combination of multiple marketing tools and AI-powered capabilities provides excellent value, especially for merchants looking to streamline their marketing operations through a single platform.
The progressive pricing structure, starting with a free plan and scaling based on contacts, makes it accessible to small businesses while providing the advanced features needed by larger operations. The inclusion of AI-powered recommendations and advanced segmentation in higher tiers offers a clear upgrade path as businesses grow.
With a strong 4.9/5 rating from 274 merchant reviews, Fastr positions itself as a specialized multi-channel abandoned cart recovery solution. This newer platform (launched 2020) differentiates itself through its focused approach to cart recovery and simplified setup process.
Four-tier structure:
Fastr is particularly valuable for:
Fastr emerges as a focused solution that excels specifically in abandoned cart recovery through multiple channels. The platform's straightforward approach and quick setup make it particularly attractive for merchants seeking a simplified yet effective recovery solution.
What truly sets Fastr apart is its specialized focus on cart recovery combined with a multi-channel approach. The unlimited push notifications across all plans, including the free tier, provide excellent value for merchants looking to expand beyond traditional SMS and email communications.
While the platform may lack some of the broader marketing features found in general-purpose SMS platforms, its targeted approach to cart recovery and competitive pricing make it an attractive option for merchants primarily focused on reducing cart abandonment rates. The main limitation appears to be the email cap at 10,000 and basic compliance features, which might affect larger operations or those in strictly regulated markets.
With an exceptional 4.9/5 rating from over 8,100 merchant reviews, Yotpo stands as a veteran player (launched 2015) in the marketing automation space. The platform distinguishes itself through its flexible pay-as-you-send pricing model and AI-powered capabilities.
Four-tier approach + SMS costs:
Yotpo is particularly valuable for:
Yotpo emerges as an innovative marketing platform that excels through its flexible pricing model and comprehensive feature set. The platform's combination of AI capabilities and user-friendly design tools makes it particularly attractive for growing businesses.
What truly sets Yotpo apart is its approach to pricing, offering a generous free tier and pay-as-you-send model that allows businesses to scale costs directly with usage. The inclusion of built-in Canva integration and AI-powered features demonstrates a focus on both creativity and efficiency.
The platform's progressive feature rollout across tiers is well-structured, with each level adding significant value:
The combination of flexible pricing, AI capabilities, and design-focused tools positions Yotpo as an excellent choice for businesses seeking a balance between cost-effectiveness and sophisticated marketing capabilities. The platform's high rating and large user base validate its effectiveness in the market.
A particular strength is the platform's focus on making advanced features accessible through AI assistance and intuitive design tools, reducing the technical barrier to sophisticated marketing automation.
With an impressive 4.8/5 rating from nearly 2,000 merchant reviews, Postscript positions itself as a premium SMS marketing solution focused on conversational commerce. This established platform (launched 2018) differentiates itself through advanced personalization and dedicated sales support.
Three-tier pricing + message costs:
Postscript is particularly valuable for:
Postscript emerges as a premium SMS marketing solution that particularly excels in conversational commerce and enterprise-level features. The platform's focus on personalization and dedicated sales support sets it apart in the SMS marketing landscape.
What truly distinguishes Postscript is its comprehensive approach to SMS marketing, combining advanced technical capabilities with human-powered sales support. The platform's emphasis on rapid delivery during high-traffic periods and deep Shopify data integration makes it particularly valuable for larger merchants with significant SMS volume.
While the pricing structure may be prohibitive for smaller merchants, the combination of advanced features, dedicated support, and proven ROI makes it an attractive option for established brands serious about SMS marketing. The initial $1,000 credit provides a substantial opportunity to test the platform's capabilities before committing to ongoing costs.
The standout innovation is the SMS Sales program, which pairs technology with human expertise to drive conversions. This hybrid approach, combined with enterprise-grade features and support, positions Postscript as a leader in the premium SMS marketing space.
With a strong 4.7/5 rating from nearly 6,000 merchant reviews, Omnisend stands out as a comprehensive email and SMS marketing solution. This established platform (launched 2014) differentiates itself through robust automation capabilities and an unusually feature-rich free plan.
Three-tier structure:
Omnisend is particularly valuable for:
Omnisend emerges as a sophisticated multi-channel marketing platform that particularly excels in automation and segmentation. The platform's comprehensive feature set, even in its free plan, makes it an attractive option for businesses at any stage.
What truly sets Omnisend apart is its ability to combine email and SMS marketing with advanced automation capabilities. The platform's robust free tier, including 24/7 live support, makes it particularly accessible for new merchants while offering the sophistication needed by larger operations.
The main limitation appears to be the lack of two-way messaging capability, which might affect businesses heavily focused on conversational SMS marketing. However, for merchants primarily seeking a comprehensive marketing automation platform with SMS capabilities, Omnisend provides exceptional value, particularly through its unlimited email offering in the Pro plan and free SMS credits.
