Best AI Agents for Ecommerce: 11 Tools Compared (2026)

What an AI agent for ecommerce does, the 3 main types, and 11 tools compared on channels and pricing model: Kanal, Gorgias, Fin, Zendesk, Sidekick and more.
Table of contents (17)
An AI agent for ecommerce is software that talks with shoppers, or with you, in plain language and acts on your store data: it finds an order, starts a return, recommends a product or guides a shopper to checkout. Our pick for online stores is Kanal. Its AI agent sells and supports your customers on WhatsApp, with Shopify order and catalog data in every conversation.
We compared 11 tools, Kanal included, on the job they do, the channels they cover and the pricing model shown on their own pages. Some are customer service agents inside a helpdesk, some are shopping assistants on your storefront, and one works for the merchant inside the Shopify admin.
This page compares AI agents. For web chat apps you install from the Shopify App Store, see our best Shopify chatbot apps. For WhatsApp platforms only, read our best WhatsApp chatbot comparison.
What Is an AI Agent for Ecommerce?
An ecommerce AI agent is a language model connected to your store. It reads your catalog, policies and orders, understands what a customer writes, and completes tasks that used to need a person on your team.
The difference with a scripted chatbot is action:
- A scripted chatbot follows a decision tree you build: buttons, menus, keywords. It is predictable, and it stops at the first question you did not plan for.
- An AI agent reads free text, answers from your own data and takes actions. It looks up an order, starts a return, recommends products, applies a discount or adds items to a cart. When it cannot help, it passes the conversation to a person with the history.
Where the agent lives matters as much as what it knows. A website widget only works while the visitor is on your site. An agent on WhatsApp, like Kanal's Shopify AI agent, keeps the conversation going after the visitor leaves. Our guide to the AI chatbot for ecommerce covers the channel choice in more depth.
The 3 Main Types of Ecommerce AI Agents
Most tools below belong to one of three families, and some cover two.
- Customer service agents (after the purchase). They resolve "where is my order?", returns, refunds, cancellations and subscription changes, usually inside a helpdesk. Examples: Gorgias Support Agent, Intercom Fin, Zendesk AI agents, Tidio Lyro, Siena, Yuma.
- Shopping and sales assistants (before the purchase). They answer product questions, compare items, recommend products and guide shoppers to checkout. Examples: Rep AI, Manifest AI, the Gorgias Shopping Assistant, Fin for Ecommerce, Salesforce Agentforce Guided Shopping.
- Merchant-side agents (operations and marketing). They work for you, not for your customers: product descriptions, discounts, reports, collections. Examples: Shopify Sidekick, Salesforce Agentforce Merchandising.
Kanal covers the first two families in one agent, on WhatsApp: it answers order and product questions and it actively sells. Store automations such as cart recovery, post-purchase follow-ups and back-in-stock alerts run on the same platform.
How We Compared the Tools
We read each tool's website and pricing page on September 11, 2026, plus its Shopify App Store listing when it has one. Every feature and price below comes from those pages. No scores of our own: our pick comes first, then support agents, shopping assistants and merchant-side tools. For each tool, we noted:
- Main job and channels: what the agent does and where it answers.
- Store data and actions: what it can read (orders, catalog, stock) and do (refunds, returns, cart).
- Pricing model and entry price: as displayed, without conversion. Vendors do not count a billable resolution the same way, so read each definition.
Quick Comparison Table
| Tool | Main job | Channels | Pricing model | Entry price (as displayed) |
|---|---|---|---|---|
| Kanal | Sales and support agent | Monthly plan, Meta fees at cost | From $89/month (AI agent not in the entry plan) | |
| Gorgias AI Agent | Support agent and shopping assistant | Email, chat, social, voice, SMS | Per automated interaction | $40/month with AI Agent (Starter) |
| Intercom Fin | Support agent, shopping help on Shopify | Chat, email, SMS, WhatsApp, social | Per outcome | $0.99 per outcome |
| Zendesk AI agents | Support agent | Messaging, email, voice | Agent seats plus automated resolutions | US$55 per agent/month (Suite Team, yearly) |
| Tidio Lyro | Support agent that also sells | Chat, email, Instagram, WhatsApp | Per Lyro conversation | Free plan, Lyro AI Chatbot $39/month |
| Siena AI | Support, shopping and social agents | Through your helpdesk, social | Platform fee plus automated tickets | $750/month plus $0.90 per ticket |
| Yuma AI | Support agent, sales and social add-ons | Your helpdesk, product pages, Facebook, Instagram | Per full resolution, yearly plans | $14,400/year (Starter, illustrative) |
| Rep AI | Proactive shopping assistant with support | Website, email, Instagram, Facebook, WhatsApp | Per storefront visitor | Free to install (100 visitors/month), Starter $104/month |
| Manifest AI | Shopping assistant with support | Website, WhatsApp, Instagram, voice, email | No public price list | Free test plan (Shopify App Store) |
| Shopify Sidekick | Merchant assistant | Shopify admin | Included in Shopify plans | Included with your Shopify plan |
| Salesforce Agentforce | Shopping, buying and merchandising agents | Commerce Cloud storefront chat | Per action, per conversation or per user | On request |
The 11 Best AI Agents for Ecommerce
1. Kanal, the AI Agent That Sells and Supports on WhatsApp
The Kanal app: automations list.
The Kanal app: integrations page.
Kanal is a WhatsApp platform for ecommerce brands. Its AI agent learns your catalog, FAQ and store policies, then talks to your customers inside WhatsApp, so the conversation keeps going after they leave your site.
- It sells: it recommends products, handles objections and guides shoppers to checkout inside WhatsApp.
- It supports: order tracking, returns and product questions, 24/7, in more than 96 languages. Complex cases go to your team with the full conversation history.
- It knows your store: connected to Shopify plus Klaviyo, Recharge, Crisp and Gorgias, it acts on real order and subscription data. It works with every Shopify plan, including Shopify Plus, and PrestaShop stores connect through the store API, with setup done by a Kanal expert.
- Automations around it: abandoned cart recovery, post-purchase follow-ups and back-in-stock alerts, triggered by Shopify events.
- Price: plans from $89/month, no commitment, Meta fees passed through at cost. The AI agent is not part of the entry Pro plan (see the plans).
Why it is our pick: Kanal is built around WhatsApp rather than a website widget or a ticket queue. The agent reaches customers in the app they already use, knows their orders, and sells as well as it supports. It activates in minutes, and you set responses and escalation rules from the dashboard. The Shopify AI agent page lists every feature.
2. Gorgias AI Agent, Support and Shopping Inside an Ecommerce Helpdesk
Screenshot of the Gorgias website.
Gorgias is a helpdesk built for ecommerce. Its AI Agent has two parts: a Support Agent for after the purchase and a Shopping Assistant for before it.
- What it does: order tracking, returns and FAQs, plus discounts and upsells based on live inventory and shopper data. Through integrations, it can also edit subscriptions, issue refunds and update shipping details, and it reads order history, stock levels and customer tags from Shopify.
- Channels: email, chat, social, voice and SMS.
- Pricing model: per automated interaction, with AI Agent on every plan. Starter is $40/month billed monthly with AI Agent, including 50 tickets and 30 automated interactions, then $1.50 per extra automated interaction. The Shopify App Store listing shows a 7-day free trial and a 4.3/5 rating (705 reviews).
Worth a look if your support team works in a helpdesk and wants the AI in the same inbox. Kanal's Gorgias integration lets Gorgias users keep handling WhatsApp conversations there.
3. Intercom Fin, an AI Agent Priced per Outcome
Screenshot of the Intercom website.
Fin is Intercom's AI agent. It works with the Intercom helpdesk or with others such as Salesforce, HubSpot, Zendesk and Gorgias, and it answers on live chat, email, SMS, WhatsApp and social channels.
- Ecommerce: Fin for Ecommerce answers product questions, recommends products, guides shoppers to checkout and handles returns, exchanges and order updates in the same conversation, using Shopify variants, pricing and availability. It is only available to Shopify stores, and it requires Intercom.
- Languages: more than 45.
- Pricing model: $0.99 per outcome, such as a resolution or a handoff procedure you configured, with a minimum of 50 outcomes a month on another helpdesk. On the Intercom helpdesk, seats come on top: $19 per seat/month on Essential, billed annually. 14-day free trial.
Worth a look if your Shopify store already runs on Intercom, or you want results-based pricing inside your current helpdesk.
4. Zendesk AI Agents, Resolution Pricing in a Full Help Desk
Screenshot of the Zendesk website.
Zendesk includes AI agents in its customer service plans. They handle multi-step requests on messaging, email and voice, and they connect to the systems your business already runs on.
- What it does: answers from your help center and other sources such as PDFs, asks clarifying questions and takes actions across connected systems, in more than 80 languages. Built-in QA reviews every interaction.
- Shopify: the Zendesk app (3.5/5, 91 reviews) lets your agents process refunds and cancellations from the Zendesk Support sidebar.
- Pricing model: AI agents are included in every Suite and Support plan and billed per automated resolution, meaning a request resolved without escalation to a person. Suite Team, which lists AI agents, costs US$55 per agent/month, paid yearly. 14-day free trial.
Worth a look if you need a multichannel help desk for a team of agents. Kanal also has a Zendesk integration.
5. Tidio Lyro, an AI Agent With Capped Usage
Screenshot of the Tidio website.
Tidio is a helpdesk with chat, email, Instagram and WhatsApp in one inbox, and Lyro is its AI agent.
- What it does: Lyro answers from your support content and acts within your rules: order status, refunds, cancellations and order edits, in Shopify or through an API. On product pages, it compares products and adds them to the cart.
- Pricing model: per Lyro conversation, however many replies Lyro sends. Every account starts with 50 Lyro conversations at no cost. On the Shopify App Store, Lyro AI Chatbot is $39/month for up to 200 conversations, with native Shopify actions, and Lyro pauses at your limit. Free plan, 7-day free trial, rated 4.8/5 (1,339 reviews).
Worth a look if website chat is your main channel and you want capped AI costs. Our best Shopify chatbot apps list covers Tidio in more detail.
6. Siena AI, AI Agents for Consumer Brand CX Teams
Screenshot of the Siena AI website.
Siena presents itself as an AI CX operating system for consumer brands. It runs agents for support, shopping, social, quality assurance and voice of the customer.
- What it does: post-purchase workflows in a single flow, such as updating addresses, generating labels, issuing refunds and sending replacements, plus subscription skips, pauses and swaps. Its Shopping Agent handles questions before the purchase, with proactive conversation starters.
- Integrations: Shopify, helpdesks such as Zendesk, Gorgias, Intercom, Kustomer, Gladly and Dixa, plus Recharge and Loop Returns.
- Pricing model: a $750/month platform fee plus $0.90 per automated ticket. The final price depends on ticket volume and team structure.
Worth a look if your CX team works in a helpdesk and you want one AI layer for support, shopping and social.
7. Yuma AI, Support Automation Paid per Full Resolution
Screenshot of the Yuma AI website.
Yuma plugs AI agents into your helpdesk (Gorgias, Zendesk, Kustomer, Gladly or Re:amaze) and your Shopify store, and says it is built for any ecommerce platform.
- What it does: "where is my order?", returns, refunds, cancellations, subscription changes and address edits, handled end to end with actions. You set the confidence threshold, and the rest goes to your team with context. Sales AI (a product page Q&A widget) and Social AI are add-ons.
- Pricing model: only full resolutions are billed, meaning tickets resolved with no human involved, on 12-month plans. Starter shows $14,400/year (about $1.20 per resolution for 12,000 resolutions) as an illustrative price. The first 30 days are free, with no implementation fee.
Worth a look if you run a helpdesk and want to pay only for the tickets the AI resolves on its own.
8. Rep AI, a Proactive Shopping Assistant
Screenshot of the Rep AI website.
Rep AI is an AI shopping assistant for Shopify that starts the conversation: its behavioral AI spots hesitating shoppers and opens a chat to recommend products, answer questions and guide them to checkout.
- Support: order status, returns, cancellations and FAQs, 24/7, then a handoff to live chat or to human agents in Zendesk or Gorgias. It replies in each shopper's language.
- Channels: website widgets, email, Instagram and Facebook DMs, and WhatsApp.
- Pricing model: based on storefront visitors. The Shopify listing shows a plan that is free to install with 100 visitors a month, $12 per extra 1,000 visitors, and Starter at $104/month for up to 10K visitors. 14-day free trial, rated 4.6/5 (114 reviews).
Worth a look if your priority is converting website traffic with proactive chats.
9. Manifest AI, Prebuilt Agents for Sales and Support
Screenshot of the Manifest AI website.
Manifest AI is a platform to build AI agents for support and marketing. It syncs your catalog, policies and FAQ, then answers pre-sale questions, recommends products and handles order status and return questions in the same conversation.
- Channels and platforms: website chat, WhatsApp, Instagram, voice calls and email, on Shopify, WooCommerce or BigCommerce. Handoffs go to your helpdesk, email, live chat or WhatsApp.
- Extras: more than 100 prebuilt agents, such as a fit predictor, and A/B tests of placements like quizzes and product page widgets.
- Pricing: no public price list. The Shopify listing shows a free test plan and a 4.7/5 rating (60 reviews), and the website offers a 30-day trial.
Worth a look if you want to test several AI placements on your storefront.
10. Shopify Sidekick, the Merchant-Side Assistant in Your Admin
Screenshot of the Shopify Sidekick website.
Sidekick works for you, not for your customers. It is Shopify's AI assistant: it has direct access to your Shopify data and takes action in your admin, within each staff member's permissions.
- What it does: the example prompts on Shopify's page include SEO product descriptions, pricing analysis, a weekly performance summary, discount setup, low-stock alerts and ad spend by channel. In 2026, it learned to create customers and companies and to write ShopifyQL queries on web performance and payments data.
- Price: included with your Shopify plan. Features and usage limits vary by plan.
Worth a look if you want help running the store itself, next to a customer-facing agent. Our Shopify Sidekick guide goes deeper.
11. Salesforce Agentforce, Agents for Commerce Cloud Stores
Screenshot of the Salesforce website.
Agentforce is Salesforce's AI agent platform. Its commerce features run on Commerce Cloud, for B2C and B2B stores.
- For shoppers: Agentforce Guided Shopping brings visual product search and your catalog into a chat, answers store and product FAQs, and offers Apple Pay and Google Pay checkout in the chat.
- For merchants: Agentforce Merchandising handles site setup, personalized promotions and product descriptions, and recommends ways to move slow inventory. B2B buyers get Guided Buying to reorder at pre-negotiated prices.
- Pricing model: Flex Credits (pay per action, with 20 credits per Agentforce action), pay per conversation, or per-user licenses. Contact sales for commerce pricing.
Worth a look if your store already runs on Salesforce Commerce Cloud.
How to Choose an AI Agent for Your Store
Start from the job you want done, then test with real questions.
- Pick the job. Selling before the purchase, support after it, or help for your own team. Several tools here cover both sides of the sale, Kanal among them.
- Pick the channel. Website chat catches visitors while they browse. A helpdesk agent works your ticket queue. WhatsApp keeps the conversation open after the visitor leaves.
- Check store data and actions. During the trial, ask a badly phrased order question and a sizing question. The agent should read the real order and catalog, and only take the actions you allow.
- Test the handoff. A person should take over with the conversation history, in the inbox your team already uses.
- Price it at your volume. The model changes the bill more than the headline price: per outcome or resolution (Fin, Zendesk, Yuma, Siena), per automated interaction (Gorgias), per conversation (Tidio), per visitor (Rep AI), per action (Salesforce), included (Sidekick) or a monthly plan (Kanal). On WhatsApp, Meta's messaging fees also apply, and our WhatsApp Business pricing guide explains them.
- Say it is an AI. In the EU, the AI Act's transparency rules, which require that people using a chatbot know they are talking to a machine, apply from August 2026, according to the European Commission.
Choose Kanal if you sell online and want an AI agent that sells and supports on WhatsApp, with your Shopify data in every conversation and automations from store events on the same platform. Book a demo or compare the plans.
Keep reading: our guide to the AI chatbot for ecommerce, the best WhatsApp chatbot platforms compared, and the AI chatbot page for Kanal's support automation.
Frequently asked questions
What are the best AI agents for ecommerce?
For online stores that sell through conversations, Kanal is our pick. Its AI agent sells and supports customers on WhatsApp, with Shopify order and catalog data in every conversation, and hands off to your team with the full history. Plans start from $89/month, and the AI agent is not part of the entry plan. For helpdesk teams, Gorgias, Intercom Fin, Zendesk, Siena and Yuma automate support tickets. Rep AI and Manifest AI focus on shopping help on the storefront, and Shopify Sidekick assists merchants inside the admin.
What is the best AI for ecommerce?
It depends on the job. For admin work such as product descriptions, discounts and reports, Shopify Sidekick is included with Shopify plans. For support tickets, a helpdesk AI agent like Gorgias, Zendesk or Tidio Lyro fits a team that works in a ticket queue. For customer conversations that sell as well as support, pick an agent connected to your orders and catalog: on WhatsApp, Kanal is our pick.
How can AI be used in ecommerce?
The common uses are answering customer questions around the clock (order status, returns, shipping), recommending products and guiding shoppers to checkout, recovering abandoned carts with personalized messages, writing product descriptions, analyzing sales and prices, and sorting customer feedback by topic. What sets an AI agent apart is that it takes actions on orders, not only answers.
What are the 5 types of AI agents?
In AI theory, the five classic types are simple reflex agents, model-based reflex agents, goal-based agents, utility-based agents and learning agents. In ecommerce, it is more useful to sort tools by job: customer service agents, shopping and sales assistants, and merchant-side agents that help you run the store.
What is the difference between an AI agent and a chatbot?
A scripted chatbot follows a decision tree of buttons and keywords. An AI agent understands free text, answers from your own data (catalog, policies, orders) and takes actions, such as looking up an order, starting a return or adding a product to the cart. It hands the conversation to a person when needed.
How much does an AI agent for ecommerce cost?
Pricing models differ a lot. Intercom Fin charges per outcome, Zendesk per automated resolution, Yuma per full resolution, Gorgias per automated interaction, Tidio per Lyro conversation and Rep AI by storefront visitors. Siena adds a $750/month platform fee to its per-ticket price. Kanal plans start from $89/month with no commitment, and Meta's WhatsApp fees are passed through at cost. The AI agent is not in the entry plan.
Nicolas helps e-commerce brands grow revenue with WhatsApp marketing. With deep expertise in Shopify ecosystems and conversational commerce, he shares proven strategies for abandoned cart recovery, broadcast campaigns, and AI-powered customer engagement.
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Glossary terms in this article
Quick definitions for the WhatsApp Business terms used above.
AI Agent
An AI agent is a conversational assistant that autonomously answers customers, qualifies their needs, and guides them to a purchase, going beyond the scripted replies of a classic chatbot.
Read full definitionAbandoned Cart Recovery
Abandoned cart recovery is the practice of messaging shoppers who added items to their cart but left without buying, to encourage them to complete the purchase.
Read full definitionSuggested articles

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