ManyChat Pricing in 2026: Plans, Contacts and Real Cost

What changes between monthly and annual billing?

Annual billing lowers the monthly equivalent by 18% on Essential, 25% on Pro and 30% on Business and Advanced, according to the pricing page. It also lowers the overage rate, as the table above shows. In exchange, you commit for the year:

• Active contacts are still counted monthly, and overages are billed monthly, even on an annual plan.
• You can upgrade at any time. A new billing period starts immediately, and the unused part of your current plan is prorated and credited.
• Downgrades wait. On a monthly plan, a downgrade takes effect at the next billing period. An annual plan cannot be downgraded, or switched to monthly, until the annual term ends.
• There is a trial and a refund window. Essential and Pro can be tried for 14 days, and ManyChat says you can cancel and get a refund if it has been under 30 days since you bought your plan.

What is not included in a ManyChat plan?

The subscription covers the platform. Messages on paid channels are billed separately through the ManyChat Wallet, a prepaid balance described in the Help Center.

WhatsApp. ManyChat's WhatsApp pricing guide says it charges for each template message delivered, at a rate that depends on the template category and the country of the recipient's phone number. Since October 1, 2026, service messages (non-template replies sent while the customer service window is open) are charged too, after 1,000 free service messages per WhatsApp Business phone number each calendar month. Messages sent to you by customers are not charged. Here are some of the per-message rates the guide listed on October 8, 2026:

Source: ManyChat Help Center, WhatsApp pricing guide, rates in USD effective October 1, 2026, read on October 8, 2026.

The same guide recalls that Meta has paused marketing template messages to users in the United States since April 1, 2025. Our WhatsApp Business pricing guide explains how Meta builds these categories, and our article on WhatsApp marketing in the USA covers the pause.

Email. The comparison table lists email sends of up to 10k on Pro, 30k on Business and 100k on Advanced. The Wallet article, last updated on December 3, 2025, says emails beyond the allowance are charged $0.003 each from the Wallet balance.

SMS. We did not find a public ManyChat page stating a per-SMS price on October 8, 2026, so we give none here. If you plan to use SMS, ask for the rate for your countries before you choose a plan.

Tax. The pricing page states that prices do not include tax.

A worked example (fictional store)

The store below does not exist: the figures only show how the lines add up, using the rates read on October 8, 2026.

A store is on the Pro plan with annual billing. In a busy month, its automations reach 3,400 active contacts, and it sends 2,000 WhatsApp marketing template messages to customers in the United Kingdom.

• Pro plan, annual billing: $29 for the month ($348 paid for the year)
• Overage: 3,400 active contacts minus 2,500 included = 900 additional contacts. 900 x $0.038 = $34.20
• WhatsApp: 2,000 marketing messages x $0.0730 = $146.00, paid from the Wallet
• Total for the month: $29 + $34.20 + $146.00 = $209.20, before tax

The same month on monthly billing: $39 + (900 x $0.05 = $45.00) + $146.00 = $230.00.

When is the next plan cheaper? On annual billing, Business costs $40 more per month than Pro ($69 minus $29). At $0.038 per additional contact, the overage reaches $40 at 1,053 additional contacts ($40 / $0.038 = 1,052.6). A store that regularly passes 3,553 active contacts a month pays less on Business. On monthly billing, the gap is $60 ($99 minus $39), reached at 1,200 additional contacts ($60 / $0.05), or 3,700 active contacts.

How do you check your own ManyChat cost?

1. Find your active contacts. ManyChat shows the count in the Insights section of the dashboard. Take your busiest month, not your average.
2. Read the plan card for that number on the pricing page, with the billing toggle on the option you would choose.
3. Add the overage for a month above the limit, and compare with the next plan up, as in the example.
4. Set an overage threshold if you want a fixed ceiling.
5. Add message fees. Multiply your WhatsApp template volume by the rate for each destination country in the WhatsApp pricing guide.
6. Add inbox seats if your team needs more than the plan includes.
7. Check the purchase page. ManyChat says the final price, set by your billing country, is shown there before payment.

To compare with tools that bill on other bases, see our list of ManyChat alternatives, how Klaviyo prices by active profiles and how Attentive builds its SMS prices.

Where does Kanal fit?

Kanal, our WhatsApp marketing app for Shopify, covers two channels: WhatsApp and SMS. It syncs with your Shopify store for campaigns, abandoned cart recovery and order notifications, and it does not send email. Plans are on the Kanal pricing page, and the Kanal and ManyChat comparison sets the two side by side.

ManyChat pricing at a glance

ManyChat's price is set by the number of people you interact with each month, not by the size of your list. Read the plan card at your busiest month, add the overage and the message fees for your countries, and compare with the next plan up before you commit to a year.