Turn Instagram conversations into 
Shopify orders
Kanal brings its WhatsApp automation engine to Instagram DMs. Reply to comments, stories and messages automatically, let AI handle product questions, and grow an audience you can reach again on WhatsApp.
Early access opens progressively. Book a demo to join the first stores.
Every Instagram conversation, handled
Three building blocks, powered by the same engine that already runs Kanal on WhatsApp.
Comment to DM
A keyword in the comments triggers a DM with the link, the product or the code. On posts and Reels, at any volume.
Auto-replies to DMs and story replies
Story reactions and frequent questions get an instant reply. Define keywords and templates once, Kanal answers around the clock.
AI answers on Instagram
Kanal reads your catalog and your policies, then answers product questions directly in the DM, with a link to buy.
What stores automate on Instagram
Six scenarios our early access brands run every day, from the first DM to the order.
24/7 DM replies
Answer every DM in seconds, day and night. Frequent questions get an instant reply, and a human can take over the conversation at any point.
Comment to DM
A keyword under a post or Reel triggers a DM with the link, the code or the product. Public engagement becomes a private conversation.
Story mentions and replies
Someone mentions your brand or replies to a story: Kanal thanks them and follows up with the right product or offer.
Lead qualification
The automation asks the qualifying questions, tags the contact, and routes hot leads to your team with full context.
Cart from Instagram
Product questions end with a link to a ready-to-buy cart, so the step from DM to Shopify checkout is one tap.
Product FAQ answered by AI
Sizing, shipping, restocks: the AI answers from your catalog and your policies, in your brand’s tone.
From Instagram audience to WhatsApp revenue
Instagram starts the conversation. WhatsApp keeps it going. Kanal runs both from one place.
- One inbox and one customer profile across Instagram and WhatsApp
- Invite engaged followers to your WhatsApp list in one tap
- Reach them again with campaigns, cart recovery and restock alerts
- Built by the team behind Kanal, the WhatsApp suite for Shopify
Live on Instagram in three steps
The team sets everything up with you, like every Kanal onboarding.
Book your demo
Tell us about your store and your Instagram use cases. You get a spot in the early access program.
Connect your accounts
Link your Instagram professional account and your Shopify store to Kanal. The team configures it with you.
Launch your first automation
Start with comment to DM on your next post, then add story replies and AI answers.
Early access program
For Shopify brands active on Instagram.
- Comment to DM, auto-replies and AI answers as they roll out
- Priority onboarding with the Kanal team
- A direct line to shape the Instagram roadmap
- The full WhatsApp suite, included from day one
- Built on official Meta APIs
Frequently asked questions
Everything about Instagram automation with Kanal.
Instagram DM automation answers your direct messages automatically through Meta’s official messaging API: instant replies to DMs and story replies, comment to DM triggers on posts and Reels, and AI answers based on your catalog. Kanal runs all of it for Shopify stores, in the same workspace as WhatsApp.
Yes. Kanal is an Instagram automation tool built for Shopify brands: it automates comments, story replies and DMs, answers product questions with AI, and connects every conversation to your store data and your WhatsApp list.
You pick a keyword, like LINK, and attach it to a post or Reel. When someone comments with that keyword, Kanal instantly sends them a DM with the link, the product or the code, and the conversation continues from there.
Yes. Kanal connects your Instagram professional account to your Shopify store, so automated replies can include live product, stock and order information, and turn DMs into orders.
The capability is rolling out now through the early access program. Book a demo and the team confirms your onboarding window.
A Shopify store and an Instagram professional account (business or creator). Kanal guides you through connecting both during onboarding.
Yes. Kanal is built on Meta’s official messaging APIs and follows Instagram’s messaging rules, the same way our WhatsApp suite runs on the official WhatsApp Business API.
Comment to DM covers posts and Reels. Story replies trigger your auto-replies. You choose the keywords and the scope of each automation.
Nothing to migrate. Instagram conversations arrive in the same Kanal workspace, next to WhatsApp, with shared contacts and automations. Your plan details are confirmed with the team during early access.
Yes. During onboarding, the team helps you recreate your existing scenarios in Kanal and connect them to your Shopify data.
Calcula tu ROI
Descubre cómo los negocios automatizan su soporte y aumentan sus ventas con WhatsApp y Kanal.
