WhatsApp vs SMS ROI Calculator 2026
Free WhatsApp vs SMS ROI calculator for Shopify. Compare open rate, CTR, revenue, and ROAS to choose the right channel for cart recovery and broadcasts.
Example and tips
Sending to 5,000 contacts: SMS costs $375 at $0.075 each and converts 0.8% at a $60 AOV, returning $2,400. WhatsApp costs $125, converts 2.4% with rich media, and returns $7,200. Same list, same offer, WhatsApp delivers 3x the revenue at a third of the cost.
- Compare net ROI, not just send price. WhatsApp wins on conversion (read rates near 90%) far more than on unit cost.
- A campaign ROI under 5:1 means the offer or list is weak, not the channel. Tighten targeting before blaming reach.
- Run SMS for urgent one-liners and WhatsApp for anything visual: product launches, restocks, and two-way support convert better.
What is Kanal?
Kanal is the #1 all-in-one WhatsApp Marketing Platform for Shopify. Automate abandoned cart recovery, send order notifications, create powerful marketing campaigns, and manage all your customer chats in one place.
How our whatsapp vs sms roi calculator 2026 works?
Free WhatsApp vs SMS ROI calculator for Shopify. Compare open rate, CTR, revenue, and ROAS to choose the right channel for cart recovery and broadcasts.
Enter your monthly abandoned carts
Type how many carts get abandoned on your Shopify store each month, available in Shopify analytics.
Add your average order value
Input the average value of a completed order so the tool can project recovered revenue per channel.
Set your SMS cost
Indicate the cost per SMS your provider charges so the ROAS reflects real economics.
Compare WhatsApp vs SMS
See side-by-side open rate, CTR, recovered carts, revenue, and ROAS based on 2026 industry benchmarks.
Pick the winner and act
Get a clear recommendation on the channel that maximizes your ROI and start running campaigns through Kanal.
Frequently asked questions (FAQ)
Turn WhatsApp into your #1 sales channel
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