Marketing templates cover any message meant to drive sales or awareness: discounts, new arrivals, restock alerts, abandoned cart reminders with a promotional tone, and seasonal offers.
Because they are promotional, marketing templates carry the strictest review and are billed at the marketing rate, generally the highest conversation or template category in any market.
To protect deliverability, marketing templates should only go to engaged, opted-in contacts. Sending too many to unresponsive recipients raises block rates and can hurt the quality rating and messaging limits.
