The catalog lets a business showcase what it sells directly on WhatsApp. Each item has a photo, a price, a description, and an optional link, and customers can open it from the profile or in a chat.
Businesses can share single products or whole collections in a conversation, and customers can add items toward an order, which turns browsing into a guided buying flow.
For Shopify merchants, the catalog can be kept in sync with the store's product data, so prices and availability shown on WhatsApp match the storefront.
