Most online carts are never checked out. Abandoned cart recovery sends a timely reminder, often with the product image and a direct link back to the cart, to win back some of that lost revenue.
On WhatsApp, the reminder is delivered as a message template to an opted-in shopper. Open and reply rates are typically far higher than email, which makes WhatsApp a strong recovery channel.
Recovery flows usually run as an automated sequence: a first reminder shortly after abandonment, then a follow-up, sometimes with an incentive. Kanal automates these flows for Shopify stores end to end.
