Conversational commerce replaces the static webpage with a dialogue. Customers ask questions, get recommendations, see products, and complete a purchase, all in the same thread.
WhatsApp is a natural home for it: it pairs the messaging itself with a catalog, interactive buttons and lists, and Flows for structured steps, so a full buying journey can stay inside the app.
For merchants, the value is a personal, low-friction experience that lifts conversion and builds an ongoing relationship. It blends marketing, sales, and support into one continuous conversation.
