Best WhatsApp CRM: 11 Tools Compared (2026)

The best WhatsApp CRM for an e-commerce brand is Kanal. It turns WhatsApp into a CRM that knows your store: customers, orders and tags sync into a shared inbox, every contact shows what they bought, and follow-ups run on their own. Kanal goes furthest on Shopify, where it installs as a native app, and it also connects PrestaShop stores.

The other tools below are options for specific needs: a sales pipeline, a CRM you already run, or one inbox for many channels. We compared 11 tools on their CRM features, their e-commerce integrations and the starting price shown on their own pricing page.

What is a WhatsApp CRM?

A WhatsApp CRM stores your customer relationships and conversations with WhatsApp as the primary channel. It combines a shared inbox, contact profiles, segmentation and automation, so a team can sell and support from one WhatsApp Business number.

It runs on the official WhatsApp Business API. The free WhatsApp Business app has labels and quick replies, but no shared team inbox, no order history and no automation. For the setup itself, read our guide on how to use WhatsApp as a CRM. This article compares the tools.

How we compared the tools

We only used public pages: pricing pages, product pages, help centers and Shopify App Store listings. No scores, no ratings. Each tool was checked on four points:

• CRM features: contact profiles, shared inbox, assignment, notes and labels, pipelines, segmentation.
• E-commerce integrations: what the vendor documents on its own site or on the Shopify App Store.
• Starting price: the plan price shown on the vendor's pricing page on September 10, 2026, in the currency the page displayed. Some pages showed euros, or several currencies at once. We did not convert anything.
• WhatsApp fees: whether the vendor says Meta's fees are included, passed through or charged on top.

Prices change often, so check the vendor's page before you buy.

WhatsApp CRM comparison table

The 11 best WhatsApp CRM tools

1. Kanal, the WhatsApp CRM for e-commerce brands

The Kanal app: home dashboard.

The Kanal app: integrations page.

Kanal is a WhatsApp CRM and marketing platform built for online stores. It goes furthest on Shopify: you install it from the Shopify App Store, and it syncs your customers, orders and tags automatically, with no export or manual entry. Your team knows who they are talking to before they reply.

• CRM features: contact profiles with order history, total spend, tags and past conversations. A shared inbox where several agents work one WhatsApp Business number, assign conversations, add internal notes and use quick replies. Segments by behavior and value.
• Automation: flows triggered by CRM events such as a first order, a VIP purchase or 60 days of inactivity, plus abandoned cart recovery, an AI chatbot and broadcast campaigns.
• E-commerce integrations: Shopify as a native app, and PrestaShop through the store API, with setup done by a Kanal expert. Kanal also connects to Klaviyo, Gorgias, Zendesk and Recharge.
• Starting price: From $89/month, with Meta fees passed through at cost.
• Hosting: EU-hosted by default.

Choose it if you sell online and want your store data, your WhatsApp inbox and your automations in one tool. The WhatsApp CRM page lists every feature.

2. Kommo, a sales pipeline built around messaging

Screenshot of the Kommo website.

Kommo is a CRM organized around sales pipelines, with a unified inbox for WhatsApp and other messengers. Salesbots, built in a no-code editor, can take the first steps of a conversation.

• CRM features: sales pipelines, unified inbox, pipeline automation, broadcasting, salesbots.
• E-commerce integrations: a built-in Shopify integration that syncs products, orders and customer data, with a sales funnel that includes Shopify stages. It is available on all plans.
• Starting price: $25 per user/month on Base, billed $150 per user for 6 months. Base includes one WhatsApp number.
• Trial: 14 days with full access.

Worth a look if your team works leads through pipeline stages and WhatsApp is one of several messaging channels.

3. HubSpot, WhatsApp inside an existing CRM

Screenshot of the HubSpot website.

HubSpot connects a WhatsApp Business Account to its conversations inbox, next to your existing CRM records. It is an add-on channel rather than a WhatsApp-first tool.

• Requirements: Marketing Hub or Service Hub, Professional or Enterprise, and a WhatsApp Business Account. A personal WhatsApp account cannot be connected.
• E-commerce integrations: the Shopify Data Sync integration, available on all HubSpot plans, syncs customers, products, orders and abandoned checkouts.
• Starting price: Service Hub Professional starts at $90/mo/seat. Marketing Hub Professional starts at $800/mo. Both pricing pages list the WhatsApp integration with up to 1,000 messages per month.
• Good to know: only new messages sync, not your chat history. Once connected, messages no longer appear in the WhatsApp app, only in HubSpot.

Worth a look if your sales or support team already works in HubSpot and needs WhatsApp in the same records.

4. Respond.io, lifecycle stages for conversation teams

Screenshot of the Respond.io website.

Respond.io is a customer conversation platform priced on the contacts you talk to. Lifecycle management shows where each contact stands in the customer journey.

• CRM features: shared team inboxes, custom inboxes to segment contacts, lifecycle stages.
• Integrations: HubSpot and Salesforce. On the e-commerce side, a web chat plugin for Shopify websites and a WooCommerce integration.
• Starting price: $79/month on Starter, with yearly billing. There is a 7-day free trial.
• WhatsApp fees: not included in any subscription. Meta charges them based on your usage.

Worth a look if you run WhatsApp next to a CRM like HubSpot or Salesforce and want lifecycle tracking in the inbox. Compare: Kanal vs Respond.io.

5. Wati, a team inbox with campaigns and chatbots

Screenshot of the Wati website.

Wati combines a team inbox with broadcast campaigns and no-code chatbots. Its inbox also covers Instagram, Facebook and TikTok.

• CRM features: a team inbox to assign, track, tag and automate follow-ups. Chatbots and broadcasts.
• E-commerce integrations: a Shopify integration sold as a $4.99/month add-on, with Shopify abandoned cart and order templates. WooCommerce and Klaviyo are listed among its integrations, with HubSpot from the Pro plan and Salesforce on Business. A separate Shopify app, Wati: WA Cart Recovery & AI, is listed from $69/month.
• Starting price: €59/month billed annually on Growth (€69 billed monthly), with 3 users. The page showed euros when we checked.
• WhatsApp fees: charged on top, per message, by category.

Worth a look if you need broadcasts and chatbots next to a shared inbox. Compare: Kanal vs Wati.

6. SleekFlow, an omnichannel inbox with flows

Screenshot of the SleekFlow website.

SleekFlow brings WhatsApp and other messaging apps into one team inbox, with a flow builder and AI agents.

• CRM features: omnichannel team inbox, automation flow builder, broadcast campaigns, AI agents.
• Integrations: Shopify, Google Sheets and API on its plans. HubSpot and Zoho sync on Premium, Salesforce on Enterprise. Its Shopify app sends order confirmations and shipping updates on WhatsApp.
• Starting price: US$109/month on Pro, or US$1,308 billed yearly. 7-day trial on Pro.
• WhatsApp fees: a WhatsApp number hosting fee of US$15/month, plus conversation rates from its rate card.

Worth a look if your team answers customers on many messaging apps and wants flows in the same inbox. Compare: Kanal vs SleekFlow.

7. Trengo, a shared inbox for email and messaging

Screenshot of the Trengo website.

Trengo is a shared inbox for email, WhatsApp, Instagram, Facebook and more, with an AI agent called HelpMate.

• CRM features: assign and forward conversations, conversation labels, @mentions and internal comments, custom fields on contacts.
• E-commerce integrations: Shopify, WooCommerce, PrestaShop, Magento 2, Lightspeed and Shopware. CRM integrations include HubSpot, Pipedrive, Salesforce and Zoho CRM.
• Starting price: €299/month billed annually on Boost (€349 month to month), with 10 users and a set number of conversations (500 per month on monthly billing).

Worth a look if support runs through email and chat as much as WhatsApp. Compare: Kanal vs Trengo.

8. Superchat, one inbox for messaging channels

Screenshot of the Superchat website.

Superchat groups WhatsApp, Instagram, Facebook Messenger, Telegram, live chat, email and SMS in one inbox.

• CRM features: unified inbox, chat labels, employee assignment, internal notes, templates, mobile app.
• E-commerce integrations: Shopify through Zapier, according to its help center (new contacts, order tracking messages, abandoned cart messages). Its pricing page lists Zapier, Make and HubSpot.
• Starting price: a free plan with 1 WhatsApp number, 1 user and 30 active contacts, then Basic at €89/month. Prices are net, with a 12-month minimum term.

Worth a look if you want labels, assignment and notes across several messaging channels, and your store automations can run through Zapier. Compare: Kanal vs Superchat.

9. Zoko, WhatsApp for Shopify brands

Screenshot of the Zoko website.

Zoko is a WhatsApp tool for Shopify stores, with its app on the Shopify App Store.

• CRM features: multi-agent shared inbox, customer tags and segments, automatic chat distribution, quick replies.
• E-commerce integrations: campaigns sent to Shopify segments (purchases, tags, activity) and a WhatsApp catalog synced from Shopify.
• Starting price: $49.99/month on Starter, with a markup of $0.015 per conversation. Plus, at $79.99/month, includes 5K conversations without markup. 7-day free trial.

Worth a look if you mostly need WhatsApp campaigns and a shared inbox for a Shopify store. Compare: Kanal vs Zoko.

10. Gallabox, a WhatsApp inbox with CRM connectors

Screenshot of the Gallabox website.

Gallabox is a WhatsApp inbox that connects to sales CRMs, for teams that capture and follow up leads.

• CRM features: WhatsApp shared team inbox, round-robin assignment.
• Integrations: Shopify as a $5/month add-on on all plans, plus Razorpay, Stripe and Shopflo. HubSpot and Zoho from the Essential plan, Pipedrive and Salesforce on Advanced.
• Starting price: $112/month billed annually on Basic ($150 billed quarterly), with 3 users. The page also shows prices in rupees and dirhams.
• WhatsApp fees: messaging charges are billed separately.

Worth a look if your leads live in HubSpot, Zoho or Pipedrive and you want to message them on WhatsApp. Compare: Kanal vs Gallabox.

11. Interakt, WhatsApp plus a Sales CRM

Screenshot of the Interakt website.

Interakt pairs a WhatsApp inbox with a separate Sales CRM plan for pipelines.

• CRM features: shared team inbox, automatic chat assignment, custom fields and tags. The Sales CRM plan adds sales pipelines and auto-assigns new WhatsApp leads to agents.
• E-commerce integrations: Shopify, with automatic sync of contacts and catalog, and WooCommerce, plus Razorpay and PayU.
• Starting price: $55/month plus taxes on Growth. Its Shopify app is listed from $21/month, plus WhatsApp conversation charges. The Sales CRM plan is ₹2,499/month plus taxes.
• WhatsApp fees: message costs depend on the template type. The rates on its pricing page are for Indian numbers.

Worth a look if you want a simple sales pipeline next to your WhatsApp inbox. Compare: Kanal vs Interakt.

What a WhatsApp CRM costs: subscription plus Meta fees

Your bill has two parts.

1. The tool's subscription. Most plans are priced per month. Kommo charges per user, HubSpot Service Hub per seat. Check how many users a plan includes: 3 on Wati Growth and Gallabox Basic, 10 on Trengo Boost.

2. Meta's WhatsApp fees. Since July 1, 2025, Meta charges per delivered template message. Rates depend on the message category (marketing, utility, authentication) and on the country calling code of the recipient's number. Replies inside the 24-hour customer service window have not been charged so far. From October 1, 2026, Meta will charge service messages per message, with 1,000 free service messages per business phone number each month. The details are on Meta's pricing page.

Each tool handles those fees in its own way:

• Kanal passes Meta fees through at cost.
• Respond.io says WhatsApp fees are not included in any subscription.
• Wati charges messages on top, by category.
• Zoko adds $0.015 per conversation on Starter. Its higher plans include conversations without markup.
• SleekFlow adds a WhatsApp number hosting fee of US$15/month, plus conversation rates.
• Gallabox bills messaging charges separately.
• HubSpot lists the WhatsApp integration with up to 1,000 messages per month.

For rates by country and a full cost model, read our WhatsApp Business pricing guide.

How to choose a WhatsApp CRM

Start from how you sell, not from the feature list.

• You run an online store and want CRM, automation and campaigns in one place: Kanal. Customer and order data from Shopify, or PrestaShop, feeds every conversation, and flows run on store events.
• Your team works deals in a pipeline: Kommo, or Interakt's Sales CRM plan.
• You already run HubSpot: connect WhatsApp to a Professional or Enterprise hub.
• Support runs on many channels: Trengo, Superchat, Respond.io and SleekFlow bring email, social and messaging apps into one inbox.
• Your leads sit in another CRM: Gallabox and Respond.io connect to HubSpot, Salesforce and others.

Before you sign, check three things:

1. Store data in the inbox: can an agent see orders and spend next to the chat, or only a name and a phone number?
2. Users included: price the plan for your real team size.
3. WhatsApp fees: included, passed through at cost, or marked up? Ask for the rate card.

If support is your main use case, our guide to WhatsApp customer support on Shopify goes further. For marketing tools, see our WhatsApp marketing software comparison.

If you sell on Shopify or PrestaShop, book a Kanal demo to see your own store data inside a WhatsApp CRM, or compare Kanal's plans.