Question 1

What are UTM parameters?

Accepted Answer

UTM (Urchin Tracking Module) parameters are short text tags that you add to a URL. When someone clicks the link, these tags are sent back to your analytics platform (like Google Analytics), allowing you to see exactly where your traffic is coming from and how different marketing campaigns are performing.

Question 2

Why should I use UTM links?

Accepted Answer

If you don't use UTM links, all your traffic from a source like Facebook might just show up as "social" or "referral." By using UTMs, you can differentiate between a specific ad, a post, and a link in your profile. This allows you to accurately measure the ROI of each specific marketing effort.

Question 3

What do the different parameters mean?

Accepted Answer

- Campaign Source (utm_source): The platform sending the traffic (e.g., google, facebook, newsletter). - Campaign Medium (utm_medium): The marketing channel (e.g., cpc for paid ads, email, social). - Campaign Name (utm_campaign): The name of your specific promotion (e.g., summer_sale, new_product_launch). - Campaign Term (utm_term): Optional, used to identify paid keywords in your search ads. - Campaign Content (utm_content): Optional, used to differentiate between ads pointing to the same URL (e.g., video_ad vs. image_ad).

Question 4

Is there a "right" way to name my UTMs?

Accepted Answer

The most important rule is to be consistent. Always use lowercase, use underscores (_) instead of spaces, and decide on a naming convention with your team. For example, always use facebook and not Facebook or FB. Consistency ensures your data is clean and easy to analyze in your analytics reports.

UTM Link Builder

Your Campaign URL

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Fonctionnement de l'outil UTM Link Builder

1) Enter your URL and campaign details

2) Instantly generate your link

3) Copy and track with confidence

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